58 



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The Florists' Review 





AuooST 17, 1916. 



FLOWERS are FLOWERS 



—BUT there is a^difiference. When it comes to measuring them up from a perfect 

 standard, there are but few ; the same is true of baskets. We don't claim that our 

 baskets are the most perfect on the market, but we do ask your judgment, if you have 

 used Neidinger's baskets, as to whether you have ever bought a more practical line, 

 with that rich appearance, for as little money 9l§ you have from' us. 



A great many florists never ask me man who fills the basket if he has any preference 

 for this or that basket, consequently he is not aware of the fact that there is a differ- 

 ence. Then agai&ylnome florists have gotten into the old rut of buying 

 from one or two certain people. He does not know that he is ^b)bably 

 paying a higher price for his baskets than his competitor, whom Be thinks 

 is selling very cheaply; but if he only knew that this same competitor 

 was probably making more profits on his baskets than he was on his, 

 because the competitor was buying newer and more up-to-date baskets at 

 a lower price than he, then the wise florist would look around elsewhere. 



CUT 



FLOWER 

 BASKET 

 No. 298 



Round, 

 Oval and 

 Square 



Don't fail to see the line our men have on the road. All our baskets contain the 

 non-leaking pan. 



THE HOUSE OF MERIT 



JOS. G. NEIDINGER CO. 



1309-11 N. Second St., 



PHILADELPHIA, PA. 



Mention Th« Bmritm when yon write. 



dred, while $3 would be the average. 

 Easter lilies seem to be quite plentiful 

 of late and bring about 8 cents. Rosea 

 are arriving in fair lots, the bulk be- 

 ing quite short-stemmed. These should 

 average about $2 per hundred. There 

 is little long stock in the market. Val- 

 ley is quite scarce. The greens mar- 

 ket is excellent at all times and the 

 demand is large. 



Florists' Club Meeting. 



The St. Louis Florists' Club held its 

 meeting August 11, in St. 'Louis county, 

 on the lawn of the summer home of 

 John D. Davis, where the members were 

 entertained by Stephen Beer, the private 

 gardener. The attendance numbered 

 fifty-five. President Jules Bourdet 

 opened the meeting, with all the officers 

 present. All the committees made final 

 reports. 



Robert Newcomb, of Chicago, made 

 application for membership. The change 

 in the by-laws was read for the third 

 time and carried by a full vote. 



The election of oflicers took place next 

 and resulted as follows: President, 

 .Jules Bourdet; vice-president, August 

 Huminert; secretary, J. J. Windier; 

 treasurer, W. C. Smith; trustee, F. A. 

 Windier. The trustees were instructed 

 to entertain the Chicago party who 

 would spend a few hours in St. Louis 

 on the morning of August 14, on their 

 way to Houston, Tex., to attend the 

 S. A. F. convention, W. A. Rowe in- 

 vited the members to attend the grow- 

 ers' picnic August 24. The club ordered 

 a $5 prize for this affair. The next 

 meeting of the club will take place on 

 the grounds of the Sanders Nursery, 

 September 14, when the new officers will 

 be installed. 



Various Notes. 



The members of the Retail Florists' 

 Association should not forget the 

 monthly meeting, August 21, at the Mis- 

 sion Inn Garden. Secretary Fred C. 

 Weber, Jr., says the great importance 



Onr Motto for 

 Progfressiveneas : 



Cnstomen MUST BE SATISFIED 



has made our unexcelled 

 delivery possible. 



BoikTus your next order for Waah- 

 ^ luKton, D. C, and vicinity if you 

 p> appreciate quality, quantity and 

 \, mode of irood conduct. 



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GUDE BROTHERS CO. 



FLORISTS AND 

 FLORAL DECORATORS 



Members of the F. T. 0. 



WASHINGTON 

 D.C. 



of this meeting should bring out the I Wm. C. Smith, head of the Wm. C. 

 entire membership. \ Smith Wholesale Floral Co., was off for 



