24 ^ The Florists^ Review 



August 24, 1916. 



•i*- "?V" 



BstebUshed, 18ST, br a. L. aRiUTT. 



Pabllahed everf Thandar br 

 The Florists' Publishing C!o« 



S30-660 Oaxton Building, 



008 South Dearborn St., OhlcasOw 



Tele., Wabash 8196. 



Befflstered cable addreaSt 



florrtew. Chicago. 



Entered as second class matter 

 Dec. 8. 1897, at the post-office at Ohl- 

 cago, IIU under the Act of March 

 8, 1879. 



Subscription price, fl.OO a year. 

 To Canada, 12.00; to Europe. $3.00. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 ▼ertlslng accepted. 



(! 



NOTICE. 



It'ia impossible to guarantee 



the inaertion, discontinuance or 



alteration of any adTertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMERICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1001. 



Officers for 1016: President, Daniel MacRorie, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 53 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Officers for 1917: President, Robert C. Kerr, 

 Houston, Tex.; vice-president, A. L. Miller, Ja- 

 maica, N. Y. ; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha, Neb. 



Thirty-third annual convention. New York, 

 N. Y., August 21 to 24, 1917. 



The preliminary schedule for the New 

 York show, March 16 to 23, 1917, has 

 been issued. Copies may be had by ad- 

 dressing John Young, secretary, 53 West 

 Twenty -eighth street. 



The florists who are trying to place 

 orders for paper boxes, tissue and wrap- 

 ping paper for early delivery are getting 

 an insight into some of the trade paper 

 publishers' troubles these days. 



Charles W. Johnson, Morgan Park, 

 111., secretary of the Chrysanthemum 

 Society of America, has issued a list of 

 seventeen special prizes to be competed 

 for at the annual exhibition at Philadel- 

 phia, November 8. Copies of the list 

 will be sent to anyone who addresses Mr. 

 Johnson for them. 



Growers of chrysanthemums have been 

 experiencing more than their ordinary 

 troubles during the unusual heat this 

 summer. Now that the early blooms are 

 beginning to show color, after a hot, 

 damp night rot sets in. It is just another 

 argument against putting the chrysanthe- 

 mum on the market before the frost is 

 in the air. 



At New York next year the S. A. F. 

 should make a new record for the size of 

 its conventions. If the concerns with 

 headquarters there, supplying the needs 

 of florists, each make even a small ex- 

 hibit, the trades' display will be the 

 largest ever, and if half the florists 

 within a night's ride visit the conven- 

 tion, the Grand Central Palace will not 

 be large enough to hold them all at one 

 time. It will be in marked contrast to 

 the conditions of the last two years. 



HONOBABLH MENTION. 



Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Eeview $2, $3/ or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



THREE YEARS. 

 Melde, Henry, Eiureka, Cal. 



TWO YEARS. 

 Petersen, Marins, Rochester, Minn. 

 Mosteller, W., Casper, Wyo. 

 Coblentz, P. O., New Madison, Wis. 

 Turner, J. T., Rushville, Ind. 

 Dole Floral Co., Beatrice, Neb. 

 Snohomish Floral Co., Snohomish, Wash. 

 Woansocket Greenhouses, Woonsocket, S. D. 

 Mutdoch, W., Port Hiu-on, Mich. 

 Marvell, R. W., Worthlngton, O. 

 Hollis, G. L., Petaluma, Cal. 

 Erdman & Son, Mount Carmel, Pa. 



The Eeview stops coming when the 

 subscription runs out. The green no- 

 tice with the last copy tells the story; 

 no bills are run up; no duna are sent. 



THE YOUNGEST PRESIDENT. 



January 1, 1917, when Kobert C. Kerr 



takes office as president of the S. A. F., 



he will not only be the first southern 



president, but will have attained the 



office in a less number of years after 



joining the society than has any other 



man, except George Asmus, not one of 



the pioneers. Mr. Kerr did not become 



a member of the S. A. F. until 1913, so 



he attained the presidency in three 



years. How long recent incumbents 



have worked and waited for the office is 



shown by this list: 



President Joined Elected 



Dan MacRorie 1907 1915 



Patrick Welch 1885 1914 



Theodore Wlrth 1901 1913 



J. K. M. L. Farquhar 1001 1912 



Ricliard Vincent, Jr 1896 1911 



George Asmus 1907 1910 



F. R. Plerson 1886 1909 



J. A. Valentine 1890 1908 



F. H. Traendly 1900 1907 



Wm. J. Stewart 1886 1906 



Wm. F. Kastlng 1895 1905 



J. C. Vaughan 1885 lOOt 



Philip Breltmeyer 1896 1903 



John Burton 1885 1902 



John Burton 1885 1001 



Patrick O'Mara 1880 1900 



E.M.Wood 1899 



W. N. Rudd 1894 1808 



W. F. Glide 1891 1807 



Adam Graham 1887 1896 



ONE DIFFEBENCE. 



When the S. A. F. convention met in 

 Chicago it set a record for size, but if 

 it got a line in any Chicago daily it was 

 such an inconspicuous mention nobody 

 saw it. Quite the contrary, the S. A. F. 

 last week at Houston, Tex., held the 

 smallest convention since the society 

 put off its swaddling clothes, but the 

 Houston newspapers published columns 

 about it; a leading daily gave an aver- 

 age of half a page to the trade's affairs 

 for five days in a row! 



On the opening day of the conven- 

 tion the Houston Post said editorially: 



SOCIETY OF AMERICAN FLORISTS. 



We have with us this week more than 100 

 of the live men of this country. They are men 

 who love beauty, they are In tune with nature, 

 they are artists in sense and feeling. But 

 they are more than artists. They are business 

 men who have won success while at the same 

 time adding to the loveliness of the world and 

 the desirability of living. , 



Houston is glad to welcome these men — and 

 women, too, for some of the most enterprising 

 florists are women — to this city. It Is a pleasure 

 to have them here and to hear their comments 

 on what is soon going to be one of the prettiest 

 cities in the country. 



We are lovers of flowers and we are fortunate 

 in that almost every plant will grow here luxuri- 

 antly and with little care. 



While there may not be many beauty spots to 

 fhow these connoisseurs In 1016, we promise 

 them that when they shall visit Houston again 

 It will be as attractive a city as they will find 

 anvwhere. 



We are, too, glad to have the American florists 

 here because they are sensible people and they 

 are giving expression to some most Interesting 

 truths during their stay In Houston. We are 

 learning of them lessons that properly applied 

 win be of value. 



And there are statements made by these visi- 

 tors that will prove eyeopeners to many Texas 

 people. 



Texas florists import from other states ninety 

 per cent of all the cut flowers tttey sell In this 

 state. The express and the delay take more than 

 one-half the legitimate profit. 



Texas florists are the best advertised of any 

 in (he United States, due to their active work 

 for the welfare of themselves and their people. 



Houston offers to the greenhouse man greater 

 ind'icements than does any other location In the 

 entire country. Here the freight rates, the 

 soli, the climate, the rainfall, all conduce to 

 success. And the matter of saving of coal Is a 

 feature that must appeal to the northern grower; 

 for here the greenhouse fires are not started until 

 •November and are discontinued In March — and 

 they are not hot fires at that. 



Houston is used to conventions, but we hope 

 the visitors find that we are all the more anxious 

 for them to enjoy their visit to us because of 

 that. The Post, joined by every citizen of the 

 city, gladly hangs the latchstring within easy 

 reach and says to the florists of America, "We 

 are glad you are here." 



If we had our choice many of us 



would prefer being a whale in a pond 



rather than a minnow in the ocean. 



DIFFERENT, BUT ALL ALIKE. 



Here are four letters that came to- 

 gether on the Editor's desk. Each one 

 deals with a different feature of The 

 Review, but the approval is the same in 

 each case. 



To begin with, here is a subscriber's 

 view: 



I look for The Review with as much pleasure 

 as I do my meals and I would not care to be 

 without It, for it is business food. — F. W. Meyer, 

 Cherryvale, Kan., August 13, 1916. 



The next one is from a man who ran 



a classified ad, one of the busy little 



liners that another subscriber called 



"the little wonder ads." This is what 



he says: 



It pays' to advertise in The Review, for the 

 calls we have had from the ad in The Review 

 have been enormous. — J. J. Finger, West Allls, 

 Wis., August 10, 1916. 



The next one is from a man who had 



a second-hand boiler to sell and used 



four lines in the For Sale department. 



He ordered the advertisement printed 



five times, but after it had appeared 



once this is what he wrote: 



Please take out the ad in The Review or we 

 shall have to hire extra help to answer tele- 

 grams, telephones and letters and the people 

 coming In person to see that boiler. Actually, 

 we sold the boiler before we received our copy 

 of the paper that had the ad. — Marysville Floral 

 Co., Marysville, O., August 14, 1916. 



Then comes a letter from a man who 

 was using a half -page ad; his expendi- 

 ture is not 40 cents per week, but $15 

 per week. This is what he says: 



The advertisement is bringing such good returns 

 we will have you insert It again in the Con- 

 vention Number. This half-page advertisement 

 has cost less per dollar of sales than any other 

 pansy seed advertising we ever have done. — 

 Wm. Toole & Son, Baraboo, Wis., August 12, 

 1910. 



When you hear a man complain of 

 the cost of advertising you can be pretty 

 sure he spends a good bit of money else- 

 where than in The Review. 



OHICAOO. 



The Market. 



The cool weather that promised much 

 the early part of last week was of short 

 duration. Not so short, though, that it 

 did not have a beneficent effect on 

 much of the stock. The supply, how- 

 ever, remains inordinately short, with 

 the result that all salable stock is 

 cleared soon after receipt. Shipping 

 business has been phenomenally good 

 for the time of year. 



Beauties are not in sufficient supply 

 to meet the demand, and other good 



K^UCklall:: 



