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AUGUST 24. 1916. The Florists' Review 3i 



The Postage Alone 



(if 2-cent stamps were used) 



Would Cost $244.00 



If you attempted to send to every reader of The Review even a simple 

 circular advertising your business. 



The circular itself, the paper (it has doubled in price within a year), 

 printing:, envelopes, addressing:, etc., would more than double the cost. 

 And even at that, you would be forcing your proposition upon the 

 attention of the people to whom you sent it. 



On the Other Hand 



No one who buys and reads The Review is forced to do so. He does 

 it from choice. 



Your business announcements stated in The Review come to the 

 attention of the buyers you seek 1n a manner and at a time that is 

 psychologically cprrect. 



You can print in The Review a half page, each issue, for a whole 

 year, for what one circular would cost if you attempted to reach the 

 entire circulation of The Review just once. 



The Comparison is Startling 



The one distribution of 12,200 circulars would cost approximately 

 $600.00-one "flash in the pan," then silence. 



A half page in The Review would cost only $546.00 for a whole year; 

 it would be seen, read and remembered, if not this week, then next 

 week for 52 issues-6349400 copies. 



■▼ery modern buaineas man knows the cumulative value of continuous effort. 



