> ' .- A- , . ^ 





84 



The Florists^ Review 



ACOCST 24. 1916. 



Funeral Flowers in Water 



If you have not used this idea as yet, try it; see what your customer will say 

 next time he sees you. 



Notice at a funeral house in the morning (where the flowers had to be delivered 

 the night before) the condition of the flowers; then also notice if there is a basket 

 of flowers among the lot and if so what shape those flowers are in. 



This is the newest of ideas among the up-to-date florists. 



.^ w,^ j'^ height 38 inl Don't be a follower, be a leader. Suggest it to one of 



251/3*.'..." 1.25 height42in. your good customers and see how fast he will come 



back and thank you for the suggestion, telling you that 

 the sprays and set pieces all looked as if the flowers were withered, while the 

 basket you sent looked as fresh as when it was delivered. 



You will use less flowers, less time in making and at the same time make uew 

 and better satisfied customers, but above all your profits will be greater. 

 Our leader. No. 254, has been made in three different sizes for just this purpose. 

 Take our tip, try a few so as to prove the above statement. 

 Note the special low price. 



THE HOUSE OF MERIT 



TAC p urininrrrD m 1309-11 n. second st.» 



i\30. il. UlUIIIIIILK tU. PHILADELPHIA, PA. 



Mention The B«t1«w when jon write. 



terfere seriously with the hyacinth- 

 growing industry in Holland for a year 

 or two. 



Eecent visitors included J, I. McCal- 

 lum, of Scholtz, the Florist, Charlotte, 

 N. C, and E. W, Carlson, of Lock 

 Haven, Pa. Phil. 



How extensive the engine and boiler 

 plant of a large florist's establishment 

 may be is interestingly illustrated in a 

 recent issue of "Graphite," published 

 by the Joseph Dixon Crucible Co., Jer- 

 sey City, N. J., which shows the plant 

 of Henry A. Dreer, Inc., at Eiverton, 

 N. J. The. Dixon silica-graphite paint 

 is widely used in the trade on all metal 

 work exposed to dampness, the greatest 

 enemy of paint and metal. 



KANSAS CITY. 



Tlie Market. 



Business last week was only up to 

 the standard for the summer. Stock 

 has improved a little in quality. The 

 gladiolus is the strongest flower at 

 present and most in demand. Asters are 

 arriving in better shape; they are not 

 so small as formerly. There still are 

 plenty of lilies, but not as many as 

 last week. Roses are on the market, 

 but there is little call for them. 



Varioua Notes. 



The W, L. Eock Flower Co. has its 

 houses ready and filled with stock for 

 fall crops. This concern will have a 

 nice lot of pot mums this fall. The car- 

 nations that were benched from the 

 field this summer have started in well 

 and there is promise of early cuts. 



E. Ellsworth still is out at the lake. 

 He comes in every morning and goes 

 out each evening, taking the employees 

 in turn to his cottage. 



W. J. Barnes has a fine lot of fancy- 

 leaved caladiums, begonias and pot 

 mums. His Lorraine and Melior bego- 

 nias are doing well. 



Charles Biedermann is experiencing 

 the same thing as some of the rest 



_'Numbcr Two Forty One 

 I n jis s achusetta Aveitue 



IndilfflSp^ll^ 



Jan\iary 31, 1916, 



berteFimair 



Telephones ^16^^ 

 Eight Forty ^^ 



Alpha Floral Co., 

 1316 Walnut St., 

 Kansas City, Mo. 



Dear Sirs:- 



The catalog you sent us has been well gotten 

 up ana la— d^lng the business for us . It is very compre-- 

 hensive and enables a prospective "purchaser to get an 

 idea of what may be had at different flow-er seasons. 



We like the price-list idea exceedingly and 

 believe it saves us much writing and gives satisfaction 

 to our patrons. 



In our estimation it is one of the best cata^ 

 logs used in this country today aind we are more t han 

 pleased -jrith the price made. - 



" " I I I 11 ^~»— ^M^.j^i«^M* 



We will undoubtedly be in the market for more 

 catalogs before long and will be glad to send yoix an ad- 

 ditional order when that time arrives. 



Very truly yours, 



BERTERMANN BROS COv 



of the growers. There is grading being 

 done next to his place and his green- 

 houses are covered with dust, 



A general report from across the state 

 line states that so far business this 

 summer is good, better than last 

 summer. 



Adolph Mohr has built two new 



houses in front and one at the rear of 

 the work shed. Two of them he ha» 

 planted to mums and carnations. 



Joseph Austin is building a new 

 greenhouse. He now has the posts 

 and gutter up. 



The Forest Hill Cemetery Co is 

 building a new house, which will be 



