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56 



The Florists^ Review 



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AUGDST 24, 191C. 



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Pacific Coast Department 



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If your city is not represented in The 

 Eeview, there is an opportunity for you. 

 It is the intention to add to the Pacific 

 coast news features as fast as the in- 

 crease in advertising revenues will per- 

 mit, and it is to be noted the Pacific 

 coast advertisements are increasing stead- 



ay- . 



LOS ANGELES. 



The Market. 



There is little to add to recent reports 

 as to market conditions. Some slight 

 improvement is noted in the general 

 quality of flowers and the carnations 

 are exceptionally good ,for the season. 

 Gladioli, like the famous brook, seem to 

 go on forever and dahlias are still mak- 

 ing a good show. Funeral work has 

 dropped off a little this week and things 

 are undeniably dull. The weather here 

 is so delightful that trips to the moun- 

 tains and beaches or auto rides through 

 the country appeal more than indoor en- 

 tertainments where flowers are used. A 

 few pretty weddings, however, helped 

 a little. 



Various Notes. 



Dahlias and asters have been making 

 a splendid show at the store of S. Mu- 

 rata & Co., where business is just about 

 as usual at this time. Mr. Murata's 

 friends are all sorry to hear of the ill- 

 ness of his little daughter, possibly oc- 

 casioned by the hot weather, but she has 

 had the best of care and at the time of 

 writing was much better. 



At Hills' Nursery, stock is looking re- 

 markably well. Some fine Cocos plu- 

 mosa, only about three years planted, 

 are being lifted and established, and an 

 excellent collection of conifers is a 

 prominent feature here. Mr. Hills' new 

 fern is remarkably fine. He has sold 

 only large plants of it so far and it is 

 wonderful how rapidly they make big 

 specimens. He also is cutting a mag- 

 nificent crop of Adiantum Croweanum, 

 A. California and Glory of Mordrecht. 



While business has not been rushing 

 at the nursery of the Germain Seed & 

 Plant Co., it has been suflScient to keep 

 all busy and an interesting point is the 

 number of inquiries for stock of all 

 kinds that are coming in by every mail. 

 The spirited advertising campaign car- 

 ried on by this firm is doubtless helping 

 along this line, and the generally cool 

 summer weather is another happy fea- 

 ture. M. L, Germain returned to the 

 city August 14. After the usual monthly 

 meeting of the Germain Improvement 

 Association, held at the store August 11, 

 there was a melon-cutting performance, 

 at which about twenty-five different va- 

 rieties were sampled. 



■G. W. Smith and Mrs. Smith are tak- 

 ing a few days off, having driven to 

 Bear lake. In a letter to a friend they 

 say they enjoyed the trip up immensely, 

 notwithstanding a little carburetor trou- 

 ble, owing to the altitude. 



The fields of annuals grown for seed 

 by the Victor Johansson Seed Co. at El 

 Monte are beautiful now. Asters and 

 zinnias are the big drawing cards, while 

 large blocks of choice verbenas, mari- 



We are much pleased with the 

 results of our plant advertisements 

 In The Review; orders have come 

 in freely and from a wide range of 

 territory. 



Germain Plant & Seed Co. 



F?b.^25*!S6: BJ' M. L. Germain. Pres. 



golds, phloxes and many other plants 

 are now at their best. The soil here is 

 excellently adapted for seed growing, 

 being a fine, sandy loam, which does not 

 bake and is naturally subirrigated. Oscar 

 Johansqen puts in his time about equally 

 between the ranch here and the large 



holdings of the company in San Luis 

 Obispo county. His brother, Hugo, is 

 at the front in Mexico, in the National 

 Guard, and has been raised to the rank 

 of corporal. Mrs. Johansson is rapidly 

 regaining her health, the operation at 

 the Angelus hospital having been per- 

 fectly successful. 



H. Reeve Darling has obtained a 

 lease, on advantageous terms, of the 

 store next to his in the Hayward hotel 

 building and intends to start at once 

 to remove the wall between the two and 

 throw the rooms into one. Lack of suffi- 

 cient space has been the only trouble in 

 the small but wonderfully attractive 

 store he now occupies. He is loud in hi» 

 praise of the wonders of the high Sier- 



CAN YOU USE THESE PLANTS IN YOUR BUSINESS? 



LOTUS PKLIORHTNCHUB (pigeon's beak). Beautiful scarlet fiowering traillnc plant with 



g ray - green foliage, indispensable for baskets, 13.00 per 109. 

 ROMNKTA COULTKRI (Matilija poppy). California's grandest flower; too well known to need 



description. Grand plants in 6- inch pots, 2 feet high and bushy. 80c each, IS.00 per dozen. 



Never before ofifered at such a price. 

 BIOTA ORIKHTALI8. 2-inch pot stock, absolutely first-class in every particular, $3.00 per 100. 

 CRKKPIHG COL.SU8. Also grand for baskets or wall pockets. 2-inch pot stock, $3,00 per lOOt 



larger, $5.0* per 100. 

 R08K OKRANIUMS. Grand, bushy 4-inch stock plants, $4,00 per 100— worth double. . 

 GXRANIUMS. All colors, rooted cuttings. $10.00 per 1(00; unrooted, $6.00 per 1000. 

 SALVIAS. Stock plants, 9 in. to 12 in., bushy. A snap at $1.00 per 100. 



GERMAIN SEED A PLANT CO. 



NURSERIES, MONTEBELIO 326-328-330 South Main Street, LOS ANGELES, CAL. 



VOTitlon Tb» Ri»Tl»w when yon write 



L. A. FLORAL CO. 



The house of Quality and service. 



IN TOWN 



A 8PKCIALTT 



BUSIEST PLACE 



LONG DISTANCE SHIPPING 



New Crop 



CARNATIONS, GLADIOLI, AMARYLLIS 



BELLADONNA and ASTERS 



407 Los Angeles St. 



LOS ANGELES, QL. 



Mention Tbe Rertew when yon write. 



Asters — NEW CROP — Carnations 



S. MURATA & CO. 



751 South Broadway, 



LOS ANGELES, CAL. 



OLDEST AND HOST EXPERIENCED SHIPPERS IN SOUTHERN CAUFORNIA 



Mention The RctIcw when yon write. 



CAUFORNIA CUT FLOWER 

 and EVERGREEN CO. 



WHOLESALE FLORISTS AND SUPPLIES 



316 S. Bnadway, LOS ANGELES, CAL 



Phon* Br«adway 2S69 



MentioB The Rerlcw when yen writ*. 



CARNATIONS 



Bay of the grower and save intermediate 

 proflts. We are BpeclaliBta and ship vrtrj- 

 wbere. 



GKO. WATSON 



2861 Dobinson St. Los Angeles, Cal. 



Greenhouses at Covina Junction. 



WHOLESALE PRICES 



8DBJKCT TO CHANGE 



Short Med. 



Shawyer per 100, $4.00 



HelenTaft " 4.00 



Rlchmonds " 4.00 



Klllarney " 4.00 



White Klllarney " 4.00 



KtlUrney Brilliant " 4.00 



Carnations " 



SweetPeae " .76 



Smilax per doz. strings. 



Hardy Ferns per doz. bunches. 



$6.00 

 6.00 

 6.00 

 6.00 

 6.00 

 6.00 



Lone 

 $8.00 

 8.00 

 8.00 

 8.0O 

 8.0O 

 8.0O 

 3.0O 



2.60 

 2. CO 



Mixed Short Roses, in 1000 lota $26.00 



Miller Floral Co. 



FARMINGTON, 



Mention The Rerlew when 70a writ*. 



UTAH 



«:, ii. 



