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22 



The Florists^ Review adoust si. lom 



Eatabllshed, 1897. by a. L. QRANT. 



Publlahecl every Tharaday by 

 Thk Florists' Publishing Co„ 



630-660 Oaxton Bulldlngr, 



fOBSoatb Dearborn St.,Ohlcaffa 



Tele., Wabasb 8196. 



Registered cable addreaSt 



Florview, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the post-office at Chi- 

 cago. IIU, ander the Act of March 

 8, 1879. 



Subscription price, $1.00 a rear. 

 To Canada, $2.00; to Europe. IS.QP. 



Advertising rates quoted upon 

 request. Only strictly trade ad' 

 Tertlslng accepted. 



m 



NOTICE. 



It is impossible to (guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AlIERICAN FLORISTS, 

 tncorporated by Act of Congress, March 4, 1901. 



Officers for 1016: Tresident, Daniel MacRorie, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 53 AV. 28th 

 St., -New York City: treasurer, J. J. Hess, 

 Omaha. 



Officers for 1917: Tresident, Robert C. Kerr, 

 Houston, Tex.; vice-president, A. Ii. Miller, Ja- 

 maica, N. Y. ; secretary, John Young. 63 W. 28th 

 St., New Yorlc City; treasurer, J. J. Hess, 

 Omaha, Neb. 



Thirtv-third animal convention. New York, 

 N. Y., August 21 to 24, 1917. 



Results bring advertising. 

 ■" The Review brings resulto. 



There will be more nevF retail stores 

 opened this autumn than in any previous 

 season. 



It is no longer a matter of price on 

 the greenhouse sizes of window ij^lass, 

 but a question of getting early delivery. 



The trade evidently expects to use 

 freesias in place of valley and Romans 

 next spring, for the calls for bulbs never 

 were stronger. 



Instead of trying to undersell the man 

 across the street, why not see if you can 

 not get a little better prices than he 

 does? Your stock and your service arc 

 better, you know. 



The day has i)assed when a man with- 

 out capitel can start a retail flower 

 store; the wholesale florists and supply 

 deale/s no longer are willing to supply the 

 means to a man without assets. 



Harry A. Barnard, who has been com- 

 ing to America these many years, for 

 Stuart Low & Co., Bush Hill Park, Lon- 

 don, writes that he has taken passage on 

 the Adriatic, due in New York about 

 September 1. 



Outdoor stock through the middle west 

 has suffered severely because of the long 

 dry summer. There is more than one 

 florist who finds himself with a better 

 marliet than ever before and almost noth- 

 ing to sell. Carnation plants in the field 

 have had a hard time and good stock is 

 scarce; the man who has a surplus can 

 clean it up quickly. 



THE BAILROAD STRIKE. 



It is anybody's guess whether or not 

 there will be any trains running on 

 American railroads when next week 's 

 issue of The Review goes to press. At 

 present it looks as though the train- 

 men will go on strike September 4 un- 

 less somebody backs down, but the rail- 

 road managers assert their ability to 

 maintain a partial service from the 

 start. 



Florists will not suffer any more than 

 other business men from such a strike. 

 The bulk of every florist's out-of-town 

 sales and purchases move by express 

 and as long as the passenger trains are 

 running there will be express service of 

 a sort. The growers of course soon will 

 need freight service for fuel, but the 

 larger establishments make it their 

 practice to fill their sheds during sum- 

 mer and are in a position to go some 

 little time without further supplies. 



On the whole, this trade probably is 

 as well situated as any to stand a tie-up 

 of freight train service and the prin- 

 cipal loss that is to be expected will 

 come from the general disorganization 

 of business that will take the thoughts 

 and activities of the people to unaccus- 

 tomed matters — what the flower busi- 

 ness needs is peace and quiet; excite- 

 ment of any character and flowers are 

 incompatible. 



DATE OF 1918 CONVENTION. 



The executive board of the S. A. F., 

 in session at Houston, Tex., August 3 7, 

 passed the following recommendation: 



In the matter of changing the con- 

 vention date, providing the National 

 Flower Show is held in the spring of 

 1918 in St. Louis, Mo., we recommend 

 that definite action on this be taken at 

 the mid-Lent meeting of the executive 

 board to be held in New York* 



John Young, Sec'y. 



PLEASED READERS, ADS PAY. 



The men who study advertising, mak- 

 ing it a profession, long ago noted 

 marked differences in the order-bring- 

 ing qualities of different media. For 

 instance, if one publication printed 

 half the number of copies printed by 

 another similarly circulated, it might 

 be expected to pay advertisers half as 

 well, but that does not prove always 

 to be the case. The psychologists have 

 told them why: The difference lies in 

 the interest the readers take — there 

 MUST be greater interest taken in one 

 than the other, else it would not have 

 the double circulation. Perfectly plain, 

 isn't it? The paper that is bright, 

 cheerful, newsy, interesting, has an 

 advertising value greater than in pro- 

 portion to its circulation — advertise- 

 ments in it make their appeal at the 

 moment that is correct psychologically. 

 That is why The Review pays its ad- 

 vertisers so well. 



The readers' interest: 



If a man will read The Review ho will keep 

 lasted: I can not do without it. — W. E. Pitt, 

 Ada, Okln., Aug:wt 20, 1916. 



And then the advertisers, east and 

 west, write like this: 



Wp are swamped with orders and all sold out. 

 Thank yon. — J. F. Sabransky, Kenton, O., Au- 

 gust 21, 1916. 



The season has been a most successful one 

 nnd our ads in The Review brought splendid 

 results. — lios Robles Nursery & Garden, Santa 

 Cruz.. Cal., Aiigust 18, 1916. 



When you hear a man complain of 

 the cost of advertising you can be pretty 

 sure he spends a good bit of money else- 

 where than in The Review. 



aXTDE ASKS AMENDMENT. 



A third letter on the subject of the 

 * * unfair competition ' ' paragraph of the 

 so-called general revenue bill has been 

 forwarded by William F. Gude, chair- 

 man of the tariff and legislative com- 

 mittee of the S. A. F., this time asking 

 for a modification of the paragraph as 

 now written. 



It seems that Mr. Gude has found 

 that there is a clause therein which will 

 practically nullify the provision because 

 it requires the complainant to assume 

 the burden of proof when bringing ac- 

 tion against an importer or other person 

 charged with dumping foreign goods on 

 an American market. This would be 

 largely impossible and Mr. Gude so in- 

 forms the Senate finance committee in 

 a letter, as follows: 



It ;ha8 come to the attention of the Society of 

 American Florists that the anti-dumping or unfair 

 competition clause in the general revenue bill 

 now pending in the Senate, which we have gone 

 on record as favoring, will be entirely ineffectual 

 and will accomplish no purpose whatever if al- 

 lowed to be enacted Into law in its present form, 

 i.e., containing the following clause: 



"That such act or acts be done with the intent 

 of destroying or injuring an industry in the 

 United States, or of preventing the establishment 

 of an industry in the United States, or of 

 restraining or monopolizing any part of trade and 

 commerce in such articles in the United States." 



In our opinion it would be extremely difficult 

 to prove that any person, firm or combination in a 

 foreign country dumping their products on the 

 American market and working a hardship on 

 American dealers Intended to do so. We believe 

 that an anti-dumping clause is highly desirable 

 and we wish to see one enacted Into law that 

 win leave no opening for controversies as to 

 Mhether or not the intent to evade the provision 

 was present when any particular case of dumping 

 took place. 



Mpy wo ask that your committee take steps to 

 remedy the condition noted? 



Respectfully yours, 



William F. Gude, 

 Chairman Tariff and Legislative 

 Committee, S. A. F. 



DATE OF NEW YORK SHOW. 



The date of the next International 

 Flower Show, to be held at the Grand 

 Central Palace, New York, was stated 

 in the first preliminary schedule to be 

 March 16 to 23, 1917. This was an 

 error. The correct dates of the coming 

 exhibition are March 15 to 22. 



John Young, Sec'y. 



CHICAGO. 



The Market. 



.With the return of cool weather the 

 general supply has been reduced sharp- 

 ly and demand, more particularly ship- 

 ping, has been appreciably quickened. 

 To such a marked degree is this true 

 that the opening of the week found 

 the market cleared of lilies. Beauties 

 and Russells early each day. Some 

 of the increasing demand is, of course, 

 attributable to fair openings and county 

 and state fairs. Quality, on the whole, 

 is much improved, although there is yet 

 much to be desired in that direction. 



The supply of Beauties is short of 

 actual needs and the quality gives evi- 

 dence of a marked improvement. Rus- 

 sell proves an exception to the general 

 rule in the matter of supply, as there 

 are a few more on the market this week 

 than there were last. Practically all 

 rose stock is beginning to show the 

 beneficial effects of cooler weather, 

 though most of that reaching the mar- 

 ket is too short for anything but fu- 

 neral work. 



There are plenty of late asters on the 

 market, but they are, for the most part, 

 of inferior grade. Good shipping stock 

 continues scarce. Gladioli are in heav- 

 ier supply, but for all that they clear 



