



AcdVOTF 81, IBie. 



The Rorists' Review 



87 



The Postage Alone 



(if 2-ceiit stamps were used) 



•>•) 



Would Cost $244.00 



If you attempted to send to every reader of The Review even a simple 

 circular advertising: your business. 



GETS 73% OF HIS ORDERS 



THROUGH THE REVIEW 



"^n^. (T. ZvolaneK 



e i .i i i.iiiiiiii)iii)0 



OtiffiMtar rf Oert StUnlf/iM VaiMlet ef Wlnltr-Flouaint OnM SttH Ptm 



SWEET PEA RANCH 



M»II><>C', i.-ALIKOM 



X.A ^^^. /</. /f/^ 





The circular itself, the 

 paper (it has doubled in 

 price within a year), print- 

 ing, envelopes, addressing, 

 etc., would more than 

 double the cost. And even 

 at that, you would be forc- 

 ing your proposition upon 

 the attention of the people 

 to whom you sent it. 



On the 

 Other Hand 



No one who buys and 

 reads The Review is forced 

 to do so. He does it from 

 choice. 





Your business announce- 

 ments stated in The Review 

 come to the attention of the 

 buyers yot|[ seek ta a manner and at a time that is psychologically correct. 



^ You (Ian print in The Review a half page,*each issue, for a whole year, for 

 what one circular would cost if you attempted to reach the entire circulation of 

 The Review just once. 



The Comparison is StartUng 



The one distribution of 12,200 circulars would cost approximately $600.00— 

 one '*flash in the pan,'* then silence. 



A half page In The Review would cost only $546.00 for a whole year; it 

 would be seen, read and remembered. If not this week, then next week for 52 

 issues— 634,400 copies* 



■▼ery modern basinesa man knows the eamolatlve ralne of continaons effort. 



■*" — — ^- 



'^- ■- ^ -^'- «^*- 



