24 





The Florists' Review 



Skptkmbek T. 1910. 



Eatabllahed, 1897. by O. L. GRAlTr. 



Pabllshed every Ttanraday by 

 Thb Florists' Publishing CJo., 



630-660 Oaxton Bulldluir. 



SOSSoatb Dearborn St., OhicagOc 



Tele., Wabash 819B. 



Beglstered cable addreOB, 



Florvlew, Ohlcago. 



Entered as second class matter 

 Dec. 8. 1897. at the postHifflce at Ohi- 

 cago, 111^ under the Act of March 

 8, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Enrope, $3.00. 



AdTertlalng rates quoted npon 

 request. Only strictly trade ad* 

 Tertlslnar accepted. 



(I 



NOTICE. 



It is impoasible to guarantee 



the insertion, discontinuance or 



alteration of any adTortisement 



unless instructions are received 



BY 6 P. M. TUESDAY.. 



80CIETT OF AMEKICAN FLOBISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1916: President, "Uanlel MacRorle, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 53 W. 28th 

 St., New York City; treasurer, J. J. Hess. 

 Omaha. 



Officers for 1917: President, Robert C. Kerr, 

 Houston, Tex.; vice-president, A. L. Miller, Ja- 

 maica, N. T.; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, J. J. Heat, 

 Omaha, Neb. 



Thirty-third annual convention, New York, 

 N. Y., August 21 to 24, 1917. 



RESULTS, 



We give them. You get them. 



We both have them. 



Among the scarcest items this season 

 is Cocos Weddelliana in all sizes. 



As a class the aster growers are hav- 

 ing a poor season, in the east too much 

 rain and in the middle west too much 

 drought! 



There is quite general confidence in 

 the trade that business will be better than 

 ever this season and nearly everyone is 

 preparing for it by enlarging or improv- 

 ing his facilities in one way or another, 



Baldwinsville, a village in western 

 New York noted for the number and size 

 of its aster growers, makes the flowers a 

 means of national advertising and will 

 celebrate its second annual aster day Sep- 

 tember 9, inviting all the world to come 

 and see. 



Inquiries continue to come to hand 

 regarding the non-arrival of German 

 cyclamen seeds. It seems quite clear 

 that many growers still are depending 

 on their usual sources of supply in spite 

 of the common knowledge of the British 

 blockade. 



While the Florists' Hail Association, 

 purely a mutual organization, has suf- 

 fered severe losses in the last year, it is 

 not the only one. A number of the big 

 general insurance companies that write 

 hail policies on farm crops have been 

 called on to pay such large claims that 

 many of them plan to do more than raise 

 rates; they will go out of the business of 

 insurance against hail. 



HONORABLE MENTION. 



^ Not a few subscribers save them- 

 selves the bother of annual renewal by 

 sending The Eeview $2, $3, or some- 

 times $5, instead of the dollar bill that 

 insures fifty-two visits of the paper. 

 Among those who have this week en- 

 rolled themselves for more than one 

 year in advance are: 



FIVE YEARS. 

 Earl, Howard M., Doylestown, Pa. 

 Murray, S., Kansas City, Mo. 

 Raascb, G., Kankakee, 111. 



TWO YEARS. 



Sklles, A. C, Downlngton, Pa. 

 Kellmer, P., Hazleton, Pa. 

 ZoUer, N. C, WillsvlUe, O. 

 Kropp, H. W., Columbus, O. 

 Button Bros., Lake Geneva, Wis. - 



The Review stops coming when the 



subscription runs out. The green notice 



with the last copy tells the story; no 



bills are run up; no duns are sent. 



THE NAME OF QUINLAN IS GOOD. 



The Review has more readers in the 

 state of New York than in any other 

 one state in the Union, which would 

 account for such letters as the follow- 

 ing except that the orders come from 

 everywhere: 



We are all sold out of carnation plants; 11,000 

 romoved through The Review in "less than a 

 week. — P. R. Qulnlan Estate, Syracuse, N. Y., 

 August 28, 1916. I 



The Quinlan advertisement cost 

 $3.20. It offered plants at $6 per hun- 

 dred, $50 per thousand. If all were 

 sold at the thousand^ rate the sales 

 totaled $550, which made the advertis- 

 ing cost a trifle more than one-half of 

 one per cent. 



Just think of it, $550 of sales at a 

 cost of $3.20! Can you think of any 

 other way that pays as well? 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



BUSINESS EMBARRASSMENTS. 



Cleveland, O. — Attorney D, L. Shaw 

 says: "I have been advised by my 

 former client, Jack Keck, that The Re- 

 view published an article in reference 

 to him in which it was stated that he 

 had been in business only five weeks. 

 I understand that The Review got this 

 information through letters written to 

 Mr. Keek's creditors. If our letters 

 stated five weeks, it was an error on 

 the part of our stenographers; it should 

 have read five months. I might add 

 that Mr. Keck seems to me to be hon- 

 est and I also think he has the ability 

 to make his business pay, but starting in 

 with $200 or $300 and striking the bad 

 season, and without enough funds even 

 to fill his orders, it is no wonder that 

 he found himself in financial diflSculties. 

 Had he so desired, Mr. Keck, by claim- 

 ing all his exemptions, could defeat all 

 the claims of all his creditors, but after 

 consultation with me I advised him to 

 make some arrangements for an exten- 

 sion of time with his creditors." 



GYPSOPHILA ELEGANS IN FLATS. 



Please ask your correspondent, C. W., 

 who answered an inquiry about 

 gypsophila in The Review of August 17, 

 page 44, how far apart each way he 

 plants Gypsophila elegans in flats for 

 best results. G. R. N. — Ky. 



A flat 12x24 will hold fifty of the 

 seedling gypsophilas. They require four 

 to five inches of soil. Sowings may be 



made at intervals of a fortnight, from 

 the middle of January onward. A good 

 place for the flats is on shelves in a 

 carnation house, or any other house 

 having a similar temperature. When 

 the flats are well filled with roots, feed 

 the plants with liquid manure and be 

 sure to use a rich soil for the seedlings. 

 Of course flats of a larger size may be 

 used if preferred. G. R. N. will find 

 this a profitable, useful and easily 

 grown annual under glass. C. W. 



CHICAGO. 



The Market. 



The arrival of September is shown in 

 the increased supply of roses and the 

 continuance of cool days and cooler 

 nights has resulted in a marked im- 

 provement in the quality. As the an- 

 nual early autumn crop came on, de- 

 mand the latter part of last week be- 

 trayed an inclination to fall off, due, in 

 some measure, no doubt, to a fear of a 

 railroad strike. With this ghost laid, 

 however, the demand resumed its for- 

 mer strength and, in the department of 

 telegraph orders, gave evidence of in- 

 creased acti^ty. Some little conges- 

 tion was caused September 5 by the 

 fact that no mail was delivered Labor 

 day. 



During the last few days there has 

 been a great increase in the supply of 

 Beauties. Demand for all lengths, with 

 the exception of extra long, can be 

 satisfied. Quality is good and it is like- 

 ly to continue such, as new houses are 

 constantly coming in. 



Russell still leads the general rose 

 list, with Milady and Sunburst giving 

 a good account of themselves. In fact, 

 all roses are moving satisfactorily. 

 Prices average higher as longer stems 

 are cut, in spite of the fact that a 

 given sum buys a better rose now than 

 it did a fortnight ago. 



Gladioli are gradually going down, 

 both in supply and quality. Demand, 

 too, is becoming sated with them, and 

 as a result it is not unusual to hear of 

 clean-up sales at low figures. Valley is 

 thoroughly consistent in its behavior 

 and shows no sign of leaving the short 

 side of the market. Easter lilies, too, 

 are leaning toward the scarce side. 

 There are a few rubrums, though not 

 enough to cut much of a figure. A few 

 sweet peas may be found, and a hand- 

 ful of snapdragons here and there, but 

 neither is in large enough supply to 

 constitute a real item on the market. 

 Chrysanthemums are available in some 

 of the houses, but the quality usually is 

 not much to boast of at this season of 

 the year and, in addition to that, it is 

 not easy to force demand. But few 

 cattleyas are reaching the market and, 

 though there is little demand for them, 

 they succeed in realizing fairly high 

 prices. Good asters continue scarce, 

 and this at the time of the year when 

 they should be in heavy supply. Mari- 

 gold is making a timid entrance to the 

 market, but so scarce is field stock that 

 its appearance is easily noted. 

 ' Greens are moving in a highly satis- 

 factory manner, as supply and demand 

 are practically equal. 



August Business. 



There is considerable variation in the 

 'reports as to August business. In a 

 retail way it was with many consider- 

 ably better than any previous August 

 and this was reflected in the wholesale 

 market; stock was so scarce and de- 



