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14 



The Florists' Review 



Septbmbeb 14, 1916. 



A Special Delivery Vindow by J. M. Gasser Co., Cleveland. ' 



The wideawake retailer will remem- 

 ber that the purpose of his window is 

 not only to attract the crowd and fa- 

 miliarize the people with the "flower- 

 gram" idea, but also to sell the flow- 

 ers in the store. Care should be taken 

 that the telegraph delivery window 

 ' ' hooks up ' ' with the business. Flow- 

 ers, if only a few, should be conspicu- 

 ously placed in the window. 



BUSINESS EMBARRASSMENTS. 



Buffalo, N. T. — Peter Podelniak, a 

 retailer, has filed a petition in bank- 

 ruptcy, in which he gives his liabilities 

 as $4,899.40 and assets $75. 



AZAUIAS IN QUESTION. 



Members of the trade are consider- 

 ably disturbed by a report that there 

 will be no azaleas coming out of Bel- 

 gium this year. This has brought forth 

 a number of inquiries directed to the 

 Secretary of State and several import- 

 ers are reported to have made visits to 

 Washington in person. 



Among those most active in enlisting 

 the aid of the State Department in get- 

 ting shipments of these plants released 

 is C. B. Knickman, who recently had 

 a lengthy conference with Marion 

 Letcher, foreign trade adviser of the 

 State Department, and was promised 

 every assistance possible. 



When interviewed September 11 by 

 the Washington correspondent of The 

 Review, Mr. Letcher stated that he had 

 no previous knowledge of any new diffi- 

 culties arising in the transportation of 

 Belgian horticultural products. There 

 have been a number of requirements 

 imposed by the British government and, 

 as far as the State Department is in- 

 formed, these are still maintained. 

 Among these has been the requirement 

 that payment for horticultural goods 

 be made through a Belgian bank in 

 London and an agreement on the part 

 of consignor and consignee that the 

 former will not seek the withdrawal 

 of such funds during the holding of Bel- 

 gian territory by enemies of Great 

 Britain. 



In commenting upon'^e matter, Mr. 

 Letcher stated that the matter was a 

 new one with him and so he was not in 

 a position to give forth much informa- 



tion at this time. However, he is tak- 

 ing it up with the British authorities 

 through the American ambassador at 

 London, on behalf of McHutchison & 

 Co., of New York, represented by Mr. 

 Knickman, and other importers of Bel- 

 gian plants, with the hope that the re- 

 port is more serious in tone than in 

 fact. C. L. L. 



THE ROSE MIDGE. 



The following communication is from 

 D. K. McMillan, the state entomolo- 

 gist's assistant for northern Illinois, 

 whose address is 5057 Balmoral avenue, 

 Chicago: • 



' ' I am much interested in learning 

 the name and address of every florist 

 in Illinois who is troubled with the rose 

 midge or 'maggot' which destroys the 



buds and young shoots of certain va- 

 rieties of roses. This pest has been 

 known for a number of years to some 

 of the growers around Chicago, but ii 

 has probably become more generally dis- 

 tributed over the state. 



"Some growers seem unable to do 

 more than check its ravages in a limited 

 way, while others, who had experienced 

 severe dataage for years, have succeed- 

 ed in practically btmishing the pest. 

 In certain cases this has been with the 

 advice and assistance of -the writer un 

 der the direction of the state entomolo 

 gist. 



"Recent letters from some growers 

 and personal talks with others show 

 that few are familiar with the habits of 

 the insect. Some think that the large 

 flies so often seen in the houses are 

 the cause of the 'maggots' in the 

 shoots. This is absolutely incorrect. 

 The larvae, after destroying a bud or 

 shoot, enter the soil around the plants 

 and change in a few days to very small 

 flies, so minute that they usually are 

 not noticed. Fuller details concerning 

 habits and methods of control will not 

 be given now, but may appear later if 

 desired. 



"The object in writing is to request 

 that all Illinois florists who are having 

 trouble communicate with the writer 

 without delay or send information on 

 infested houses, with name and address. 

 All such communications will be held 

 in strict confidence. 



"I shall appreciate your assistance 

 in this matter and shall be very glad 

 to cooperate with those who have been 

 troubled with the rose .midge. I know 

 that the damage can be prevented if 

 proper methods are employed." 



The difficulties of rose growers, so 

 far as the rose midge is concerned, 

 were pretty well settled by an article 

 on the subject by Emil Reichling, super- 

 intendent for Peter Beinberg, Chicago, 

 which was the leading feature of The 

 Review for January 6, 1916. Those who 

 followed the treatment Mr. Reichling 



Telegraph Delivery in the Window of the Superior Floral Co.t^Superior,' Wis. 



