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24 



The Rorists^ t^cvicw 



Seftkhbbk 14, 1916. 



B 



EMsbllshed. 1897. by G. L. QRAMT. 



Pabllshed every Tharsday by 

 Thk Florkts' Pubushino COn 



630-660 Oaxton Bnlldln?, 



SOSSoutb Dearborn St., Oblcaca 



Tele.. Wabash 8195. 



Resristered cable addreaSt 



Florvlew. Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the poet-offlce at Ohl> 

 cago, IlL. under the Act of March 

 S, 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $3.00. 



Adyertlslnfr rates quoted upon 

 request. Only strictly trade ad' 

 ▼ertlstng accepted. 



n 



NOTICE. 



It ia impossible to (guarantee 



the insertion, discontinuance or 



alteration of any adTOrtisement 



unless instructions are receired 



BY 6 P. M. TUESDAT. 



SOCIETY OF AMERICAN FLORISTS. 



Incorporated by Act ot Congress, March 4, 1901. 



Officers for 1916: President, Daniel MacRorie, 

 San Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 63 W. 28th 

 St., Kew York City; treasurer, J. J. Hess, 

 Omaha. 



Officers for 1917: President, Robert C. Kerr, 

 Houston, Tex.; vice-president, A. L. Miller, Ja- 

 maica. N. Y. ; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha, Neb. 



Thirty-third anuual convention. New York, 

 N. Y., August 21 to 24, 1917. 



Results bring advertising. 

 The Review brings results. 



There will not be even one trade flower 

 show of the first magnitude anywhere 

 in the United States this autumn. 



Ask the man who tells you how scarce 

 chiffons are becoming and he will say 

 the looms in France are otherwise em- 

 ployed, weaving gauze for bandages. 



There is an occasional man in tKe 

 trade who looks only on the dark side 

 and who believes the sale of plants and 

 cut flowers this winter will be curtailed 

 by the high cost of more necessary com- 

 modities, but ninety-nine out of every 

 hundred florists look forward to a ban- 

 ner season. 



Scarcely a day passes without an in- 

 quiry that does not reveal the identity of 

 the sender, and many are of the simplest 

 character. For instance, R. B. wants to 

 know the price of a book. "Why did he 

 not sign his name and address, so that a 

 prompt reply could be sent by mailf No 

 attention ever is paid to anonymous in- 

 quiries. 



The prospect for violets is not reassur- 

 ing, except for those who can use Cali- 

 fornia shipments. In the Hudson river 

 district, where Marie Louise is grown, 

 the plants are not up to standard quality 

 this year, nor is the supply so large as 

 usual and many growers are dropping out, 

 while in the middle west, where Princess 

 of Wales is the favorite variety, the 

 plants have had a severe season of heat 

 and drought, so that the prospects are 

 poor. 



"WHICH BEACHES THE TRADE." 



Good as have been the returns to 

 advertisers in other years, The Review 

 seems to be doing still better this sea- 

 son for users of its space. Perhaps it 

 is because of the shortage of stock 

 all through the country, creating a 

 better demand than usual, but this is 

 the way Review ads work: 



We are sll sold out of the stock advertised 

 and could have sold much more, all through 

 The Ueview, which certainly reaches the trade. 

 — ^. B. Goetz Sons, Saginaw, Mich., September 

 2, 1910. 



We have had great success with our ads In 

 The Review; we are completely sold out of 

 Chatelaine Begonias and Asparagus Sprengerl. — 

 Temperley's, Indianapolis, Ind., -August 30, 1916. 



When you hear a man complain of 



the cost of advertising you can be 



pretty sure he spends a good bit of 



money' elsewhere than in The Review. 



WHERE THE ORDERS WENT. 



In view of the number of letters that 

 have come to The Review in the last 

 few weeks with regard to the non- 

 arrival of cyclamen seeds from Ger- 

 many, it is apparent that a great many 

 readers will be interested in the fol- 

 lowing from Ferd. Fischer, Wiesbaden, 

 which reacbed The Review on a post 

 card: 



Please do not publish again my advertisement 

 of cyclamen seeds because orders, checks and The 

 Review also do not arrive more since months 

 now. 



The card was dated at Wiesbaden 

 June 30 and did not reach Chicago until 

 September 12. The fact that it bears 

 the O. K. of the British censor shows 

 where it has been in the meantime and 

 where the "orders, checks and The Re- 

 view" have gone — the censor is holding 

 them up. 



The indications are a large number 

 of growers have been ordering their 

 cyclamen seed of Mr. Fischer and they 

 will gather from this that they will not 

 receive the seeds this year. 



THE COUNTRY'S CROPS. 



The estimates of the U. S. Department 

 of Agriculture indicate the total pro- 

 duction of important crops this year, 

 compared with last year, as follows: 

 Corn, 88.7 per cent; wheat, 60.4; oats, 

 79.9; barley, 77.8; rye, 85.1; buckwheat, 

 100.1; white potatoes, 88.7; sweet pota- 

 toes, 93.3; tobacco, 1\5.4; flaxseed, 

 107.6'; rice, 113.4; hay, 101.1; clover 

 hay, 108.8; sugar beets, 117.7; cotton, 

 105.4; apples, 88.3; peaches, 58.2. The 

 estimated number -of stock hogs in the 

 country September 1 is 3.8 per cent less 

 than a year ago. The acreage intended 

 for clover seed is estimated to be 9.1 

 per cent more than cut last year; the 

 condition is 6.1 per cent better than 

 average, forecasting a production about 

 15 to 18 per cent more than last year. 



OF NO USE TO US. 



The revenue bill as it became law 

 last week does not cover the points 

 made by W. F. Gude, Washington rep- 

 resentative of the S. A. F., in his com- 

 munications to the Senate committee. 

 Mr. Gude, speaking for the S. A. F., 

 sought an anti-dumping law to prevent 

 the forced sale in America of horticul- 

 tural products not salable in the Euro- 

 pean country of their production — in 

 short, a law to prevent the shipment 

 here of plants and bulbs for sale at auc- 

 tion or otherwise to the injury of the 

 established houses here. The law con- 

 tains an "unfair competition" clause, 

 but it will have no bearing on our trade. 



for, while it may be done "commonly 

 and systematically," none can prove 

 that "such acts be done with the intent 

 of destroying an industry in the United 

 States." 



This is the section in full: 



Sec. 801. That It shall be unlawful for any 

 person importing or assisting in importing any 

 articles from any foreign country into the United 

 States, commonly and systematically to import, 

 sell or cause to be Imported or sold such articles 

 within the United States at a price substantially 

 less than the actual market value or wholesale 

 price of such articles, at the time of exportation 

 to the United States, in the principal markets of 

 the country of their production, or of other for- 

 eign countries to which they are commonly ex- 

 ported, after adding to such market value or 

 wholesale price, freight, duty and other charges 

 and expenses necessarily incident to the importa- 

 tion and sale thereof in the United States: Pro- 

 vided, That such act or acts be done with the 

 Intent of destroying or injuring an industry in the 

 United States, or of preventing the establishment 

 of an industry in the United States, or of re- 

 straining or monopolizing any part of trade and 

 commerce in such articles in the United States. 



Any person who violates or combines or con- 

 spires with any other person to violate this sec- 

 tion Is guilty of a misdemeanor, and, on convic- 

 tion thereof, shall be punished by a fine not ex- 

 ceeding $5,000, or imprisonment not exceeding 

 one year, or both, in the discretion of the court. 



Any person Injured in his business or property 

 by reason of any violation of, or combination or 

 conspiracy to violate, this section, may sue there- 

 for in the district court of the United States for 

 the district in which the defendant resides or is 

 found or has an agent, without respect to the 

 amount In controversy, and shall recover three- 

 fold the damages sustained, and the cost of 

 the suit, including a reasonable attorney's fee. 



STAMP TAXES ENDED. 



With the signing of the new revenue 

 bill which thereby became law last 

 week the emergency stamp taxes which 

 have been in force since December 1, 

 1914, came to an end. These were not 

 important as regards the sums of money 

 florists were required to pay, but they 

 were an annoyance for the reason that 

 they called for constant attention. 

 The trade now is relieved from the ne- 

 cessity of aflSxing a penny stamp to 

 every express receipt the pickup man is 

 asked to sign, from telegrams, etc. 



CHICAGO. 



The Market. 



The passing week has perhaps been 

 less marked by activity in the market 

 than any other in the course of several 

 months. Demand began to ease off the 

 latter part of last week and, though it 

 rallied to a certain extent the early part 

 of this week) it has not yet regained the 

 strength of ten days ago. Because of 

 a decidedly shorter supply, this has been 

 less noticeable than it otherwise would 

 have been. In fact, really good stock 

 is unusually scarce, while stock of in- 

 ferior quality is more than plentiful. 

 Shipping trade is good; but stock of a 

 grade to satisfy it is not so easily ob- 

 tained. 



Beauties are in fair supply and the 

 demand, while not great, is encourag- 

 ingly strong. In the matter of quality, 

 there is little room for complaint. Th* 

 supply of other roses of a salable grade 

 has been short of the demand. Of 

 short roses of indifferent quality there 

 has been no end. So scarce was good 

 long Russell during the opening of the 

 week that it was with diflBculty that 

 fifty could be found on the market 

 which were not already set aside for 

 an order. Under the circumstances it 

 perhaps was fortunate that demand was 

 no more urgent. 



Valley, though not so scarce as it was 

 last week, still is decidedly on the short 

 side of the market. Easter lilies, too, 

 are far from plentiful and command 

 a good price. Though there is practi- 



