

88 



The Florists^ Review 



Ski"X'1£Mbek 14, 1016. 



$26,43700 



A certain florist in Alabama, as an 

 experiment, put out last year about 2500 

 of our catalogues. Of course, these were 

 hlB catalogues— to all appearances. They 

 bore his name; they illustrated his 

 goods. He distributed them judiciously, 

 according to our advice. 



The past year his agency business has 

 increased $2('),437.00. He writes us thai 

 he considers 90* of this increase due 

 directly to the use of our catalogue— a 

 comprehensive, uniaue and sales-in- 

 creasing book which you, too, should be 

 using. 



• Don't say "I can't do it." Let us 

 show you how it can be done. 



Write today, without delay. 



Alpha 



Floral Company 



Dept. J— Jaltmap Bldg. 

 KANSAS CITY, MO. 



ester florists, as they sell well. By ar- 

 ranging flowers in the dishes the re- 

 tailer not only inereases the sale of the 

 dishes but also sella the flowers thus 

 displayed. 



An added attraction at the exposition 

 flower show, which was received during 

 the week, was a generous supply of 

 aquatic plants and numerous cut water 

 lilies from Henry A. Dreer, Inc., of 

 Philadelphia. George Cramer, who had 

 charge of the lily pond in the peristyle 

 and also in the hall, is to be highly con- 

 gratulated on his work. 



E. P. Wilson and A. H. Salter were 

 judges at the recent flower show held 

 at Webster, N. Y. 



George Arnold, formerly with James 

 Vick 's Sons, was in town for a few 

 days during the exposition. 



James Vick's Sons' trial grounds 



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1^ ?C 



McCray Florists 

 Refrigerators 



The McCRAY construction keeps flowers cool and fresh longer 

 than by any other system of refrigeration. It provides an even 

 temperature of the correct degree for cut flowers and stops the 

 great waste and profit loss that is caused by imperfect refrigeration. 



The various compartments in a McCRAY are of different 

 sizes to accommodate the different lengths of cut flower stems and 

 your flowers are given an inviting display. 



For interior linings you have your choice of either handsome 

 bevel plate mirror or beautiful white enamel, which are very easy 

 to clean. The exterior may be of any finish desired to match the 

 interior of your store woodwork or other fixtures. 



Invest in a McCRAY. Make it a partner in your business. 

 You will value it more highly than its mere intrinsic dollar-and- 

 cents value. Investigate anyway! 



Send for these Catalogs 



No. n-For MoritU 



No. 9t—For Regidence* 



McCray Refrigerator Company, 6 f i Lake St., Kendallville, Ind. 



New York SaUtroonu Chicago SaletrooniM 



7-9 W. 30th Street 1000 So. Michigan Avenae 



Agenciea in AU Principal Citiea 



