The Florists^ Review 



Sbptrmber 21, 1916. 



EAST OR WEST. 



BatBbUshed. 1887. by a. L. GRANT. 



Pabllshed every Tborsday by 

 Thb Flokists' Publishing Co., 



630-S60 Oaxton Building, 



nSSoutb Dearborn St., Chicago. 



Tele., Wabash 8195. 



Begistered cable address, 



Florrlew, Chicago. 



Entered as second class matter 

 Dec. 8. 1897, at the post-office at Chi- 

 cago. IlL, under the Act of March 

 S. 1879. 



Subscription price, fl.OO a year. 

 To Canada, $2.00; to Europe. $3.00. 



Adyertlslnor rates quoted upon 

 request. Only strictly trade ad> 

 ▼ertislnff accepted. 



n 



NOTICE. 



It'ia impossible to ^narantee 



the insertion, discontinuance or 



alteration of any adTortisement 



unless instructions are received 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMEKICAN FLOKISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1016: President, Daniel MacRorle, 

 Ban Francisco; vice-president, R. O. Kerr, Hous- 

 ton, Tex.; secreUrr, John Young, S3 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Officers for 1017: President, Rol)ert C. Kerr, 

 Houston, Tex.; vice-president, A. L. Miller, Ja- 

 maica, N. Y.; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, J. J. .Hess, 

 Omaha, Neb. 



Thirty-third annual convention. New York, 

 N. Y., Aiigust 21 to 24, 1017. 



Eesults bring advertising. 

 The Review brings results. 



Thk calamity howler will find calamity, 

 but the hustler will reap rich rewards in 

 this trade. 



One of the indications of trade condi- 

 tions is found in the fact that the prin- 

 cipal makers of flower pots are not able 

 to keep up with orders. 



Doubtless the azaleas will arrive in 

 the course of time, but experience has 

 shown that the red tape connected with 

 securing permits, the vicissitudes of 

 travel and the high cost of freight and 

 insurance all operate to reduce the quan- 

 tity of imports. 



Prices for plants and cut flowers sim- 

 ply must go up along with the rise in 

 other commodities and there are those 

 who believe there will be not the least 

 difficulty in lifting values twenty-five per 

 cent once the trade stops trying to under- 

 sell the man down the street. 



Why is it so many men devote pains- 

 taking care for months to produce good 

 plants and then ship them packed so 

 carelessly? And why is it, when com- 

 plaint comes from the buyers, these care- 

 ful growers and careless shippers invari- 

 ably blame the express company? 



There will be only one trouble with 

 the season now opening: Too little 

 stock for the demand. The wholesale 

 prices undoubtedly will be higher than 

 usual and the man who retails the out- 

 put of his greenhouses without regard to 

 wholesale values will get a jolt when he 

 tries to replenish his supply. 



It's All the Same. 



It matters not where the man is lo- 

 cated, east or west, or what the stock 

 is, an ad in The Review quickly cleans 

 up the surplus. Like this: 



The first nd cleaned up my smilax; more 

 orders than plants. — A. F. Coulsen, Gettys- 

 burg, Pa., September 19, 1916, 



Our ad In The Review sold all our field- 

 grown carnations and orders still are coming 

 in. — The Walton Co., Bices Landing, Pa., 

 September 18, 1916. 



The first appearance of my classified ad in 

 The Review sold my surplus of carnation 

 plants almost by the time I received my paper; 

 orders fo.- them twice over and I have had to 

 return much good money. — R. E. Moss, Vlnlta, 

 Okla., September 7, 1916. 



When you hear a man complain of 



the cost of ' advertising you can be 



pretty sure he spends a good bit of 



money elsewhere than in The Review. 



in carload quantities "have compared 

 favorably with wholesale prices, but 

 farmers' credit prices havfr often been 

 excessively high. 



MANUFACTURE OF aLASS. 



A preliminary statement of the gen- 

 eral results of the 1914 census of manu- 

 factures with reference to the glass in- 

 dustry has been issued by the Bureau 

 of the Census. 



The quantity of window glass pro- 

 duced for sale increased from 346,080,- 

 550 square feet in 1909 to 400,998,893 

 square feet in 1914, or 15.9 per cent. 



Of the 347 establishments reported 

 for 1914, 103 manufactured building 

 glass, 106 pressed and blown glass and 

 149 bottles and jars. j 



PRICES ARE ADVANCINa. 



The trade must act on the assumption 

 that prices have advanced, are advanc- 

 ing and will advance all along the line. 

 Practically everything a florist uses has 

 advanced or is advancing. A few items 

 have not yet shown much movement, 

 but the turning point is here. Indeed, 

 at the moment bulbs, which have been 

 low since the war began, are joining 

 in the general movement. French, 

 Dutch and Japanese bulbs all are mov- 

 ing up and the indications are the move- 

 ment, long delayed, now will be sharp. 

 Sellers. who bind themselves to former 

 prices without having the stock actually 

 in their possession are apt to burn their 

 fingers. Next year's bulbs surely will 

 cost more than in any recent year. •- 



Sellers to the public should at once 

 begin to ask better prices, for when 

 present stocks are exhausted their re- 

 plenishment will be expensive. 



THE FERTILIZER INDUSTRY. 



The Federal Trade Commission re- 

 cently has completed an investigation of 

 the fertilizer business that now has been 

 published by the government. 



The economic importance of the fer- 

 tilizer industry, which embraces the 

 production and sale of various fertilizer 

 materials, as well as the manufacture 

 and sale of prepared or mixed fer- 

 tilizers, is shown by the fact that the 

 value of all commercial fertilizers con- 

 sumed in 1914 was in excess of $150,- 

 000,000. 



The commission concludes that the 

 wholesale prices of nitrogenous and 

 phosphatic fertilizer materials have 

 been governed fundamentally by condi- 

 tions of supply and demand during the 

 period covered by the investigation, 

 although artificial conditions have at 

 times exerted at least a temporary in- 

 fluence; and that consumers' prices of 

 fertilizer materials for cash purchases 



GET YOUR COAL IN NOW. 



The cautious grower will not let cold 

 weather catch him without his sheds 

 full of coal; indeed, if he has inade- 

 quate shed capacity he will do well to 

 build sheds enough to store a large part 

 of his season's needs or he will stack 

 the fuel in the open, covering the pile 

 with screenings to prevent deterioration 

 by the action 'of the air. 



The reason for urgency in the matter 

 lies in the imminence of a severe car 

 shortage. The report of the committee 

 on relations between railroads shows a 

 total car shortage of 57,822 for Septem- 

 ber 1, as 'Compared with 39,991 the 

 month before and 6,300 for the same 

 date last year. According to railroad 

 men, these figures foreshadow the worst 

 period of traffic congestion in the his- 

 tory of the country and indicate that 

 the experiences of last winter will be 

 repeated, with the exception that the 

 shipping public can assist by anticipat- 

 ing some' of its needs and expediting 

 car movement by. unloading promptly. 



WHITE AMARYLLIS WANTED. 



Will you please tell us through The 

 Review the botanical name of the white 

 amaryllis, and where to buy itf 



M. B.— Kan. 



I do not know of a pure white ama- 

 ryllis in commerce. Occasional pure 

 wlHtes have been grown by hybridists, 

 but these are quite valuable. Do you 

 refer to Amaryllis Belladonna, which 

 sometimes comes pale in color, although 

 usually it is pink? Seeds of the latter 

 may be had from most seedsmen and 

 are procurable at this season. A. Bella- 

 donna is a fall bloomer. C. W. 



CHICAGO. 



The Market. 



A radical change in market condi- 

 tions began with the sudden drop in 

 temperature September 15. That night 

 brought the first frost of the season — 

 in many of the growing districts near 

 Chicago, a killing frost. This, of 

 course, played havoc with the supply 

 of outdoor stock. At the same time 

 it has temporarily checked -the output 

 of the greenhouses. Demand is not 

 abnormally large. It is just a good, 

 healthy, September demand. But the 

 extreme scarcity of stock makes it as- 

 sume unusual proportions. With the 

 burden of supply shifted to the shoul- 

 ders of the indoor growers, the skir- 

 mishing for stock is continuous. To 

 be sure, there still are asters on the 

 market, but not in sufficient numbers 

 to permit of their dominating the mar- 

 ket as heretofore. So, too, with gla- 

 dioli. Their volume is rapidly dimin- 

 ishing. In many places the stock of 

 both asters and gladioli was put out 

 for the season by this first frost. 



The demand for Beauties is in excess 

 of the supply. And as for Russell, it 

 has been at a premium for nearly two 

 weeks. Short Ward and Ophelia have 

 been the most plentiful. But rose stock 

 in general has been so scarce that it is 

 safe to say nearly every wholesaler is 

 filling orders for this flower short. Qual- 



