24 



The Florists^ Review 



Septembbb 28, 1916. 



Eatsbllshed. 1897, by Q. L. GRAITr. 



Pabllahed every Thursday by 

 Thk Florists' Publishing Co^ 



630-660 Oaxtoa Bulldlns, 



908 South Dearborn St., OhlcagCk. 



TeIe.,WBbaah819S. 



Beiflstered cable address, 



Florvlew, Oblcago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office atOhl- 

 ca«o, IlL. under the Act of March 

 «,1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe, $3.00. 



Adyertisinff rates quoted upon 

 request. Only strictly trade ad<- 

 vertlslnff accepted. 



n 



NOTICE. 



Ilia inpossible to guarantee 



the insertion, discontinuance or 



alteration of any advertiaement 



' aniess instructions are receiTod 



BY 6 P. M. TUESDAY. 



SOCIETY OF AMEKICAN FLORISTS. 

 Incorporated by Act of Congress, March 4, 1001. 



Officers for 1916: President, Daniel MacRorle, 

 Ban Francisco; vice-president, R. C. Kerr, Hous- 

 ton, Tex.; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha. 



Officers for 1917: President, Robert O. Kerr, 

 Houston, Tex.; vice-president, A. L. Miller, Ja- 

 maica, N. Y. ; secretary, John Young, 63 W. 28th 

 St., New York City; treasurer. J. J. Hess, 

 Omaha, Neb. 



Thirty-third annnal convention. New York, 

 N. T., August 21 to 24, 1917. 



RESULTS. 



We give them. You get them. 



We both have them. 



Pew growers have made money on 

 asters this year, but the spirit to perse- 

 vere will cause them all to try it again 

 next season, when we all hope for normal 

 weather conditions. 



Since time immemorial a presidential 

 election has been expected to upset and 

 retard business for at least two autumn 

 months, but apparently this year that is 

 upsetting all calculations will set a new 

 precedent for presidential years. 



Field-grown carnation plants never 

 sold better than has been the case this 

 season. Anyone who has a surplus can 

 turn the plants into 5-cent pieces or bet- 

 ter as easily as anything by offering 

 them in the Classified Department of The 

 Review. 



The desk of the Editor usually is 

 adorned with the flowers of some reader 

 who has availed himself of the parcel 

 post as a means of showing the results 

 of his skill and labor, but seldom has it 

 had a handsomer vase of asters than 

 those received from Frank Winans, Pe- 

 toskey, Mich. ^ 



I There are, of course, reports that busi- 

 l|ness was dull during the summer just 

 closed, but nine florists out of ten will 

 say that the business this July, August 

 and early September has been the best 

 ever known at this season of the year. 

 No doubt one of the reasons, aside from 

 the general prosperity of the country, has 

 been weather conditions that were unfav- 

 orable to outdoor flowers. 



NEAR AND FAR. 



There is an old saying that "a 

 prophet is not without honor save in 

 his own country." Prophecy is one of 

 the things in which The Review seldom 

 indulges, which may be one of the rea- 

 sons why it is honored near and far. 

 Like this: 



As evidence of the faith Its readers have in 

 The Review we would say that a short time ago 

 we advertised a steam trap in its columns and 

 In a very few days received a letter from a man 

 in New York state with a certified check and 

 instructions to ship the trap along at once. 

 That's confidence for you. — Thornton Floral Co., 

 Streator, 111., September 16, 1916. 



And then there is the man who re- 

 ceives more than he expected to get. 

 Like this: 



Enclosed find check to pay for the ad you 

 recently printed In The Review for me. The 

 ferns sold well and I am still shipping on that 

 little ad; will sell several times as many as I 

 expected. — Henry Daut, Decatur, 111., September 

 18, 1916. 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



SUMMINO UP THE SITUATION. 



It is the custom of the Continental 

 & Commercial National Bank, of* Chi- 

 cago, the largest financial institution 

 west of New York, to publish an an- 

 nual autumnal review of the business 

 situation as it looks to one in touch 

 with the thousands of banks of the 

 middle west. These paragraphs are 

 from the bank's summing up: 



"Seldom has the fanner had a more 

 unftropitious year for the working of 

 his land. Wet and dry have run to ex- 

 tremes in every section; unseasonable 

 cold and heat were disastrous in their 

 alternation. The seed that was planted 

 in every part of the country endured 

 more climatic vicissitudes than usual. 

 Nature smiled but seldom upon the 

 land, and the world will suffer from un- 

 usually high prices of the products of 

 the soil already enhanced by war above 

 the normal. 



"American business is forging ahead 

 in a way that is highly satisfactory 

 and indicates no decided let-up, at 

 least until hostilities in the European 

 war zone are checked pending negotia- 

 tions for peace. At the moment this 

 does not appear to be a possible devel- 

 opment of the immediate future, hence 

 the outlook is bright for a continuation 

 of industrial activity in this country 

 for a considerable time. As to what 

 will follow the war, there seems to be 

 a wide difference of opinion, but the 

 momentum that business has attained 

 in the last two years, and will reach 

 in the next year or so, is likely to be 

 sufficient to minimize the readjustment 

 that many astute bankers and business 

 men believe will take place." 



A CHANCE FOR US. 



Every florist should ask his local 

 newspaper if the editor has received 

 the series of nine articles on rose cul- 

 ture just distributed by the Office of 

 Information, F. fe. Department of Agri- 

 culture, Washington, D. C. If the edi- 

 tor-ihas not received them, h«I should 

 be induced to write to Washington for 

 the manuscript. 



The subjects of the articles are: 

 Roses for Lawn and Border, Roses for 

 the Arbor and Trellis, Plant a Separate 

 Bed for Cut Flower Roses, Planting and 

 Caring for Cut Flowers, How to Cut 

 Roses, Hedge and Other Special Pur- 



pose Roses, How to Propagate Roses, 

 Rose Diseases and How to Control 

 Them, Insect Enemies of Roses and 

 How to Combat Them. 



This series of nine articles has been 

 sent to newspapers for free use in 

 whole or in part. The manuscript for 

 the entire series has been sent at one 

 time, because the articles dealing with 

 planting and pruning recommend fall 

 operations in certain sections. The 

 florist should go over the articles with 

 the editor and mark them with the 

 dates that will make them most timely 

 for. local publication. The florist will 

 know at what time they will be most 

 helpful to the newspaper's readers. 



The chances are nine out of ten that 

 the editor will welcome the florist's as- 

 sistance. The probabilities are that if 

 the articles have been received and no 

 plans made for their use, the reason 

 will lie in the editor's inexperience, in 

 his lack of knowledge of the subject to 

 enable him to judge of the merit and 

 interest in the articles. The florist can 

 give an expert opinion. 



And if the florist indicates a desire 

 to insert an advertisement of rose 

 plants in the same issue in which the 

 articles appear the editor will make 

 him more than ever welcome. 



BEATING THE FLAG. 



Word now has gone the length and 

 breadth of the land that the subscrip- 

 tion price of The Review will be ad- 

 vanced to $1.50 per year beginning Jan- 

 uary 1, 1917, and even frOm the most 

 distant parts of the country subscrib- 

 ers are taking advantage of the oppor- 

 tunity to renew at the old rate. Many 

 of the letters from distant subscribers 

 contain a message of appreciation, like 

 these: 



I am sending |3 for the extension of my sub- 

 scription to The Review for three years. This 

 Is one paper we could not do without. — R. V. 

 Boyle, the Clarendon Garden, Santa Fe, N. M., 

 September 19, 1916. 



Enclosed Is check for $3, for which move my 

 expiration date on The Review three years 

 ahead; I am trvlng to win out over the advance 

 in the price of paper, but I may as well say 

 that The Review Is getting better each week 

 and I do not see how any man in the trade can 

 get along without it. I use It all the time and 

 ordsr almost all our stuff from Its advertisers. — 

 N. M. McGlnnls, Agricultural & Mechanical Col- 

 lege of Texas, College StaUon, Tex., Septem- 

 ber 18. 1916. 



Enclosed find our check for $8, for which 

 please extend our subscription three years. The 

 Review is most certainly the best and cheapest 

 publication in its line.— Baker Floral A Seed Co., 

 Baker, Ore., September 21, 1916. 



OHIOAOO. 



The Market. 



The conditions that influenced the 

 market last week continue with but 

 slight variation. Broadly speaking, 

 everything clears. This, of course, is 

 primarily due to the extreme shortness 

 of supply in nearly every line, but there 

 has been an excellent shipping demand 

 of late and the city business is showing 

 signs of a regeneration. 



Beauties, though still scarce, i^e more 

 plentiful than they were last week and 

 sell readily. The quality, too, is show- 

 ing a steady improvement. The same 

 may be said of rose stock in general. 

 Supply is slightly increased and quality 

 is markedly better. Russell still falls 

 so far short of meeting the demand 

 that it clears early in the day. This is 

 80 far true of most of the standard va- 

 rieties that late orders stand little 

 chance of being filled in full. Novelty 

 roses, however, do not seem to be meet- 



