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38 



The Florists' Review 



September 28, 1916. 



guin 



ON TRIAL; 



or, You Are the Judge 



CThe true rule in determining the qualities of a basket, is not to conclude whether it 

 has bad Qualities, for there are few baskets that have real bad qualities; almost every 

 basket has a combination of good and bad qualities. The rule that should be followed 

 is to use your best judgment in the different lines you have handled to determine which 

 have the more good than bad qualities in them. 



CWe naturally claim our baskets have more good qualities for the money than any 

 other, but, as you are the bujer, you of course must be the judge. You cannot judge 

 without evidence or the article. If there is another florist in your city ask him; or, 

 still better, get in a small line of our baskets. 



COur line is upon trial and we anxiously await your verdict. 



CDon't fail to see the line our men have out on the road. 



THE HOUSE OF MERIT 



No. 288-17 inehes high, $8.00 per ios. 



All baskets contain water-tight liners. 



JOS. G. NEIDINGER CO. ''"pliiiAViSV/i. 



PA. 



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Mention The Review when yon write 



WIRE DESIGNS - BUY FROM THE MANUFACTURERS 



50,000 Wire Frames always in stock. Orders filled same day received. 



Send for our 64-page 



FLORIST.ISUPPLY CATALOGUE 



Showing over 200 



WIRE FLORAL DESIGNS 



B. E. and J. T. COKELY 



Ev«rythlns !■ Flerlsto' Supplies. 



201 North Seventh Avenue, 



Kstabllsh«d 21 Y««rs. 

 SCRANTON, PA. 



Mention Th« ReTlew when yon wrlt». 



decorative plants were used. He also 

 had orders for the decoration of sev- 

 eral banks. Mr. Murray spent a week 

 at Excelsior Springs. 



Arthur Newell, too, had orders for 

 decorating a number of banks. He 

 said the fashion show helped florists in 

 many ways. A large number of orders 

 for corsages were filled. Mr. Newell ac- 

 companied Mr. Murray to Excelsior 

 Springs. 



The George M. Kellogg Flower & 

 Plant Co. was busy last week with fu- 

 neral work and decorations. Mr. 

 Parker spent Sunday at Pleasant Hill. 



The W. L. Rock Flower Co. had a 

 pretty window display for fashion show 

 week. Cockscombs and ornamental 

 grasses were used. 



The Alpha Floral Co. had its share of 

 decorative orders for the dry goods 

 stores and banks. 



August Luther decorated the Jones 

 Dry Goods store and used more than 

 300 ferns. W. J. B. 



NEW YORK. 



The Market. 



September 23 the New York whole- 

 sale cut flower market gave the first 

 indications of the opening of the fall 

 season. There was little of value left 



for the retail stores when the evening 

 shadows fell. 



It may be October before the strike 

 ends, the paralysis scourge is con- 

 quered, the schools open and sociejty re- 

 turns to the big city. But there are 

 great expectations as to a record busi- 

 ness during the fall and winter — there 

 is so much prosperity in every line of 

 trade. 



Shipments were light at the week end 

 and choice cut flowers of all kinds were 

 rapidly disposed of. Prices, however, 

 did not advance, and the quotations of 

 last week, with few exceptions, hold 

 good for this week. American Beauties 

 are fast improving in quality; some 

 especiallj good ones September 23 

 touched 30 cents. There was a limited 

 supply of the high grades of the pop- 

 ular and new roses and a surplus of the 

 seconds and thirds. These held at 50 

 cents up to $2 per hundred and the mar- 

 ket was pretty well sold out Saturday 

 afternoon. 



The dahlia will be king this week. 

 Already some magnificent specimens 

 may be seen in the retail florists' win- 

 dows. There is not much demand for 

 the old-fashioned dahlia blooms, but the 

 large, brilliant varieties sell widely, at 

 good prices. 



Now that the asters and gladioli have 

 practically retired for the season, the 



BETTER BOXES 



We manufacture only Quality boxes for th« 

 highest class trade. A Schultz box ii a cnar- 

 antee of exclusiveness. Any size, shape or 

 design. 



Writs for prices. 



H. SCHULTZ & CO. 



Snpwrlar and Roberta Sto.. CHICAG9 



Mention Tlie Bcrlew when you write. 



chrysanthemum is rapidly coming to the 

 front. There are not many varieties 

 arriving as yet. Golden Glow now is at 

 its best and the new pink, Alexander 

 Guttman, was held last week at $5 to 

 $6 per dozen. The outlook for the 

 mum in October is promising and great 

 exhibitions are planned for this "queen 

 of the autumn." 



Carnations are rapidly improving 

 and some flne long-stemmed Enchantress 

 September 23 sold at $2 per hundred. 

 There continued to arrive a ma- 

 jority of the short-stemmed ones, at 50 

 cents to $1 per hundred. Valley was 

 selling September 23 at $4 for the best 

 and lilies were down to $6 and under. 

 The orchid supply is- increasing and 

 prices declining; gigas are down to 50 

 cents; cyps are arriving, as well as 

 "loncidiums. The prospect is for the 

 usual abundance in October. From now 



