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Sbptkmbeb 28, 1916. 



The Florists' Review 



41 



YOUR COPY 

 IS WAITING ! 



Send for This Book 





Modern Flower Shops will help 

 you plan ^ new store or modernize 

 an old one. 



It's a real book on the problems 

 of equipment and arrangement 

 which confront the florists. 



Actual examples of what has 

 been done and what can be accom- 

 plished are fully described and 

 illustrated in color. 



Reproductions of letters from 

 users of Rando Equipment are 

 shown. 



Read what these people think of 

 our service: 



BASSETT & WASHBURN . . CHICAGO, ILL. 

 PAULCSCHULTZ . . . VINCENNES, IND. 

 GEO. WIENHOEBER . . . CHICAGO, ILL 

 J.M.COCHRANE . . WEST PULLMAN, ILL. 



C. H. fISK CHICAGO, ILL. 



AND OTHERS 



MODERN FLOWER SHOPS 



IS FREE 



So also is the service which backs it up 



SEND FOR YOUR COPY 



A. L. RANDALL GO. 



Wabash Avanua 

 at Lake Straat 



CHICAGO, ILLINOIS 



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Florist Store of Mrs. L. W. McCoy. Seattle. Waak. 



How Much are Dead 

 Flowers Worth? 



There is no market for them except the 

 garbage can. And that means not only loss of 

 sales and profits, but it represents money out, 

 because you must pay for your stock whether 

 you sell it or throw it away. 



If you could realize on all the blossoms that now 

 wither in stock and are discarded, think how much 

 your profits would increase by stopping this loss. And 

 at no additional overhead or expense. 



You can do it with a 



McCray Florists 

 Refrigerator 



The McCray patented system of refrigeration pro- 

 vides for a cool, even temperature and keeps your 

 flowers fresh and salable, preventing loss from with- 

 ered stock. 



The McCray Florist Refrigerators come with plate 

 glass doors and sides which show the flowers attrac- 

 tively. The different compartments, vary in size to 

 accommodate the various lengths of stems. 



The woodwork of the McCray may be had in any 

 finish to match your store's interior decoration. The 

 linings may be had in either bevel plate mirror or 

 white enamel, are handsome and easy to clean. 



Send for These Catalogs 



No. 73 — For Florists No. 92— For Residences 



McCRAY REFRIGERATOR COMPANY 



Lake Street Kendallville, Ind. 



i . New York Salesrooma Chicago Salearoomt 



7-9 W. 30th St. 1000 S, Michigan Ave. 



Owy Agencies in All Principal Cities 



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