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74 



The Florists' Review 



OCTOBEB 5, 1916. 



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Pacific Coast Department 



Bitzvllle, Wasli.— Kittel & Langlois 

 are adding 360 feet of double glass hot- 

 beds, to be devoted to lettuce. 



Pasadena, Oal. — At a recent meeting 

 of the Pasadena Horticultural Society 

 J. Whitehead, of Los Angeles, read a 

 paper on baby roses. 



THE QOMPHBENA. 



It was the writer ^s pleasure recently 

 to visit the cut flower growing districts 

 along the peninsula, namely San Mateo, 

 Redwood City and Mountain View, 

 all of which lie some ten to twenty 

 miles south of San Francisco, Cal. 



These districts are exceptionally well 

 adapted to growing various cut flowers 

 in the open field without the aid of a 

 greenhouse, the hot spell of the dry 

 summer being modified by the land- 

 ward breeze which arises from the 

 ocean all the time. 



I was much impressed with the mag- 

 nificent showing of chrysanthemums; 

 some of them are ready to be cut and 

 shipped. Asters are slowing up and 

 will soon come to an end. 



The novelty of the season is found 

 , in gomphrena. It has been winning 

 the favor of the local florists ever since 

 its introduction to this country from 

 Japan. Gomphrena is not very attrac- 

 tive, however; it is a lovely, simple 

 flower. Its stem is about seven to 

 twelve inches long and the flower is 

 oval in shape, with stiff petals. One 

 of the varieties is in orange color, and 

 the others are in pink, lavender and 

 white. All these varieties and chrys- 

 anthemums are handled mostly by 

 Enomoto & Co., Inc., and the United 

 Flower Supply Co., of San Francisco. 

 It keeps its original freshness more 

 than ten days and if the case may re- 

 quire, it can be made a straw flower 

 simply by drying it. When this flower 

 becomes known, I feel sure it will win 

 the favor of every florist throughout the 

 country. M. Matsumoto. 



LOS ANaELES. 



The Market. 



There is a distinct improvement no- 

 ticeable in business, and stock cleaned 

 up well almost every day last week. 

 The biggest demand still is for funeral 

 work and last week the Jewish New 

 Year made some difference. Some 

 splendid indoor-g^rown carnations are 

 coming in now and the field stock also 

 is first-rate. Hoses are improving in 

 quality, but the demand is greater than 

 the supply of good stock. Chrysanthe- 

 mums now are at their best. Crocus, 

 Queen and Chrysolora being especially 

 good. Dahlias are keeping up finely 

 and there still are some gladioli on the 

 market. Asters are about over. Greens 

 of all kinds are plentiful, though the 

 recent fashiqn show made serious in- 

 roads upon the stock. 



Varlotis Notes. 



Fred Dostal, of the J. W. Welters 

 staff, has returned from a week's deer 

 hunting trip. He says business is pick- 

 ing up at the store. 



We are muck pleased with the 

 results of our plant advertisements 

 in The Review; orders have come 

 in freely and from a wide range of 

 territory. 



Germain Plant & Seed Co. 



"^cllifX'"' By M. L. Germain. Pres. 



Frank Lichtenberg has returned from 

 a mountain trip in the country north 

 of here, around Big Pine. The travelers 

 reached an altitude of about 14,000 

 feet. Carl Brose is getting his name up 

 as a Nimrod, having sent down a fine 

 buck for the boys at the store. All re- 

 port an elegant time during their vaca- 

 tions. 



Fred Hills reports a splendid business 

 in ferns, his sales so far for September 

 being more than double those of a year 

 ago; yet his houses still are full. It 

 is surprising how he manages to al- 

 ways have such fine stock on hand. His 



new fern is a beauty, especially suit- 

 able for growing into large specimens. 

 He has another, a sport from Amer- 

 pohlii, which he is trying to fix, and if 

 he succeeds it will be a winner. 



At the Broadway store of Murata & 

 Co. I noticed the first Bonnaffon mums 

 of the season — fine, long-stemmed flow- 

 ers, with blooms that look as though 

 they could be used for baseball prac- 

 tice without injury. Other varieties 

 equally well done were noticed at this 

 up-to-date house. 



Albert Knopf, of the Kedondo Floral 

 Co., put in three days last week at the 

 Methodist conference at Santa Ana and 

 reports the best kind of a time, visiting 

 ranches in that flourishing section, 

 where he also goes in for ranching on 

 his own account. A. F. Borden, of this 

 company, was noted as being in a rest- 

 less mood, and it has now transpired 

 that Mrs. B. has gone to Chicago to 

 meet her mother and sisters, whom she 



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i NOW (CHRYSANTHENUNS) HERE I 



POMPONS 



I New Crops of CARNATIONS and ROSES I 



i FERNS - ASPARAGUS - SNILAX - IVY I 



= ' s 



I MAIDENHAIR FERNS IN QUANTITY I 



= ' - ' S 



I L. A. FLORAL CO. f 



E THE HOUSE OF QUALITY AND SERVICE § 



2 tiong Distance Shipping Our Specialty S 



I 407 Los Angeles Street, LOS ANGELES, CAL. | 



S BUSIEST PLACE IN TOWN S 

 ^llllllllllllllllilllllllllllllllllillllllllllllllilllllllllllllillllllllllllllllllllllllllllllllllllllllR 



CARNATIONS 



Bay of the grower and Bare Intermedlatr 

 proflto. We are Bpeciallsta and ship eyery 

 where. 



GEO. WATSON 



2861 Dobinson St. Los Angelea, Cal. 



Oreenhouseg at Covioa Junction. 



Mention The Hevlew when yom write. 



A Card This Size 



Ooats Onlr 70c per Week 

 on Tear! 7 Order 



It woald keep yonr name and toot faelUtlefl 

 before the ^rhole trade. 



A half-Inch oard ooata only 85c per week on 

 Tearljr order. 



WHOLESALE PRICES 



Subject to Change. 

 BcauHes perdoz., GOc, tl.OO, (ISO, 



Short 

 Shawyer per 100. $4 fM 



Helen Taft " 4.0O 



Rlcbmoucl " 4.00 



OphcUa " 4.00 



Klllarney " 4.00 



White Klllarney " 4.00 



Klllarney Brilliant " 4.00 



Hoo8ler Beauty " 4.00 



Hllllnifdon " 4.00 



CARNATIONS " 2.00 



Hardy Ferns perdoz. bunches. 



Mixed short roses In lOOO lota, $20.00 



$2.00, 

 Med. 

 $6.00 

 6.00 

 6.00 

 6.00 

 6.00 

 6.00 

 6.00 

 6.00 

 6.00 

 3.00 



$3.00 

 Sel. 



$8.00 

 8.00 

 8.00 

 8.00 

 8.00 

 8.00 

 8.00 

 8.00 

 8.00 



3.00 



NiUerHoralCo. 



FARMINGTON, 



Mention The Rerlew when yon write. 



UTAH 



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