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The Florists^ Review 



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OCTOBHB f. Itli. 



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GRMND OPENING '* , 



SHIPPING DEPARTMENT 



So. California Floi^er Market 



HOME or 800 GROWERS , 



Fresh Cut Flowers and Nursery Stock. 

 Long distance shipping at growers' prices. 



421-423 Wall Street, 



LOS ANGELES, CAL. 



Mention The Kevlew when vou write. 



has not seen for nine yetirs. A slight 

 falling off in business was noted this 

 week, but this is only temporary. 



At Wolf skills' & Morris Goldenson's 

 Albert Goldenson has been installed as 

 manager by his brother, Morris. Al- 

 though quite a young man, Albert has a 

 pleasing personality, tact and resource- 

 fulness that no doubt will carry him 

 over many of the rough places. All 

 will join in wishing him well in his 

 new capacity. 



The large store of the Broadway Tlo- 

 rist always is an attractive place and 

 a busy one. Fine stock in large quan- 

 tities is bandied and the public evident- 

 ly has found this out. 



Hats off again to H. Seeve Darling! 

 He has, in an incredibly short space of 

 time, fixed over his new store, and it is 

 a credit to all concerned. He now has 

 a frontage of thirty feet on Sixth 

 street, right in the heart of the busiest 

 shopping district. The inside of the 

 store is decorated in perfect taste, ex- 

 quisitely arranged and lighted according 

 to Darling's own ideas. He has a base- 

 ment for workroom and stock, 16x50 

 feet. He at least deserves success and 

 it is apparently coming his way. 



During the week large numbers of 

 fine pampas plumes were noticed at the 

 L. A. Floral Co. store, on ILos Angeles 

 street, and F. Sperry says they are ship- 

 ping quite a number. Business keeps 

 up remarkably well here. 



J. Armstrong, of the Armstrong Nur- 

 series, Ontario, was in town this week 

 and says that inquiries for fruit trees 

 so far are especially good this season. 

 The season for ornamentals is not yet 

 with us, but when it does come Mr. 

 Armstrong, as usual, will be well pre- 

 pared. H. B. Bichards. 



SPOKANE, WASH. 



The Market. 



The market generally has shown a 

 decided improvement during the last 

 week, although there still is much to be 

 desired. Weather conditions are favor- 

 able for outdoor fiowers, and while that 

 continues the florist must practice that 

 godly quality of patience. Funeral 

 work, however, has helped to reduce the 

 supply of stock. 



Bright weather during the last three 

 or four weeks has brought into crop a 



ROMNEYA COULTERI 



or:MATILIJA POPPY 



The beauty of this noble plant 

 is but faintly shown in the ac- 

 companying illustration. 



Bf using our specially treated 



seed it may be grown as easily as 



a California poppy. No waiting 



a year or two for seedlings to 



appear. Our treated seed will 



germinate in two months. 



$0.86 per packet 

 8.60 per doa. packets 



Cash, please, from unknown corres- 

 pondents. Orders solicited from the 

 trade only. 



Plants. $0.30 each 



3.00 per doz. 

 Fine stock from 6-inch pots. 



October is the best month to sow. Qive 

 bottom heat of 76°. 



R. C. NURSERIES 



Montabello, Cal. 





MM>tloii Th« HeTlew wbmm jo« wrlf. 



CHRYSANTHEMUA\S 



S. MURATA & CO. 



751 South Broadway, LOS ANGELES, CAL. 



OLDEST AND HOST EXTERIENCED SHIPPERS IN SOUTHERN CALIFORNIA 



fine lot of roses, Eillamey, Ophelia and 

 Bussell leading in quality. Carnations 

 are improving rapidly, now that cooler 

 weather prevails, and, though there is 

 not a full crop on, there are always 

 more than enough blooms to fill all de* 

 mands. Outdoor-grown sweet peas are 

 a rather undependable item, being 

 rather susceptible to the weather 

 changes of this season. The supply is 

 about equal to daman4. 



Various Notes. 



H. Ij. Olsson is a busy man these days 

 with his dahlias. Practically his whole 

 force is busy, Sundays especially, in 

 handling the visitors who come to see 

 his displays and place orders for spring 

 delivery. About two and one-half acres 

 are planted to this flower, his eollee- 

 tion including some new English im- 

 portations as well as most of the older 

 varieties. A visit to his place is a won- 





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