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84 



The Florists' Review 



OCTOBEB 6, 1916. 



"Nomenclature — This committee, co- 

 operating with other committees from 

 allied trades and interests, is endeavor- 

 ing to systematize, standardize and cor- 

 rect the confusion existing in our no- 

 menclature and they have been given 

 a liberal appropriation with which to 

 carry on the work. 



"Hail Insurance — This committee is 

 investigating the matter of possibly or- 

 ganizing a mutual hail insurance com- 

 pany among the nurserymen, in order to 

 give them opportunity to protect them- 

 selves in the same way that the florists 

 are protected. 



"Publicity — We have a committee 

 now investigating the question of 

 whether or not we can profitably under- 

 take a campaign of general cooperative 

 publicity in an effort to increase the 

 sale of nursery products. The question 

 has been under discussion for some 

 time; we are now working upon a plan 

 of campaign and a plan of financing 

 it. It is obvious that in a national or- 

 ganization covering the whole country, 

 with a membership whose interests are 

 varied, whose stocks are peculiar to 

 local soil and climatic conditions, the 

 problem of reconciling these differences 

 is a serious one; yet we all believe that 

 anything that will increase the sale of 

 nursery stock must help all who grow or 

 handle nursery products, even though 

 the returns may be indirect and not im- 

 mediate. It is evident that the produc- 

 tion of stock is outstripping the demand 

 and equally evident that we are dis- 

 posing of the surplus by means of a 

 ruinous price-competition instead of 

 working upon a larger plan of making 

 a wider market for our goods by means 

 of judicious publicity. The White Pine 

 Association, the Red Gum Association, 

 the cement people, the raisin growers, 

 the orange interests — all these people 

 are advertising the merits and the uses 

 of these various things and securing re- 

 turns apart from the returns obtained 

 through the direct advertising of the 

 individuals. EVen the florists in the 

 various cities are conducting coopera- 

 tive advertising campaigns for special 

 dates, and, I understand, with satisfac- 

 tory results. I do not know how it can 

 be worked out for the nursery trade; 

 we shall wait for the report of our com- 

 mittee. Personally, I think it the really 

 biggest and best movement ever under- 

 taken by the nursery trade and that it 

 will go through sometime I have not 

 the slightest doubt. 



"Distribution — This committee is 

 studying the broad problem of distribu- 

 tion apart from publicity through news- 

 paper and magazine advertising. As a 

 trade, we devote practically our whole 

 time and effort to production and little 

 or none to distribution. Other trades 

 have been quicker to realize that dis- 

 tribution is what demands the best 

 thought and initiative and energy that 

 an organization commands. 



"Landscape — This is a special com- 

 mittee appointed at their request to dis- 

 cuss with the landscape architects the 

 various matters we have in common in- 

 terest. 



"The other committees look after the 

 matters indicated by their titles," 

 which are: Arrangements, Exhibits, Pro- 

 gram, Report of Proceedings, Tariff, 

 Press, Revision of Telegraphic Code, 

 Transportation and Legislation. 



Work Already Done. 



"You may be interested to know 

 some of the things accomplished within 

 the last year and a half: 



Seeds, Plants and Bulbs 



PANST SKKD, special florists' mixture, extra fine strain.. 15.00 per ounce 



MIGNONKTTS SEKD, giant strain, greenhouse grown 5.00 per ounce 



SNAPDRAGON, KSTSTONK (new^), a clear rose-pink winter- blooming variety, ll.OO 

 per packet. 



CTCXAMEN SEED. English (separate colors) t8. 60 per 1000 



ASPARAGUS PLUM08US SEED, greenhouse-grown $8.50 per 1000; 130.00 for 10,000 



ZVOLANEK'S SWEET PEA SEED, a complete list at his prices. 



BEGONIAS- Per 100 Per 1000 



Cliatelaine, 2>fl-inch, strong tSOO 115.00 



** extra heavy. 8-inch 8.00 



POINSETTIAS, Strong 2ifi-inch (true Xmas type) 6.00 60.00 



RAINBOW l^REESIAS, new and worth while 6.00 40.00 



Stronc Field-Kronen Carnation Plants, best varieties, stock and prices right. Write 

 us for same. 



Write us regarding Pern Plats, BOSTON. SCOTTII, ROOSEVELT. WHITMANI, 



TEDDT, JR., and other varieties fur immediate or later planting. 



Have you placed your order for LllUim Glfianteuni, Rubnun, Pormosiun and Album? 



We aim to supply the best produced in Japan and invite correspondence regarding 

 our stock. 



Having any trouble with your hose? The MAGIC HOSE— best made— will do away 

 with all your troubles. We handle that brand and no other, ^-inch (2-ply), 17o per 

 foot; %-inch (2-ply), 18c per foot— couplings included. 



Cataloinia for the asktnc. See our Classified ads. 



S. S. SKIDELSKY S CO., "^ V!hTJr..'p!S::'.... 



Mcntkm Ttf ItoTlew when jou write. 



DRACAENA CANES 



FLORIST STOCK FOR FORCINQ 



rlvi^uTT^ ( '^™'^S., HYDRANGEAS, ROSES, LILACS, ETC. 



DYKHUIO > NURSERY STOCK 



Boskoop, Holland ) Aucubas, Buxus Bushes and Pyramids, Laurels, Etc. 



COLIN CAMPBELL, Importer, 



90 Nassau Str««ty 

 NEW YORK CITY 



Mention The Review when yon write. 



SPIREA VAN HOUTTEI 

 HYDRANGEA P. S.. Etc. 



Iris, Anemones, Poppies, Hollyhocks, Etc 



Big stock, splendid plants. Wholesale list free 



LEWIS ROESCH, Box X. FREDONIA, N. Y. 



MentloB The BcTlew when yon write. 



Berberls Thunbergll 



Seedlings to 3 ft. Prices right. 

 Specimen Tsuga Canadensis. 



LITTLEFIELD&WYMAN 



NO. ABINGTON.MASS. 



Mention The Rerlew when yon write. 



HILL'S EVERGREENS 



Best for Over Half a Century. Firs, Spruce, 

 Pines, Junipers, Arborvltaes, Tews, In small 

 and large alzQS. Price List Now K«ady. 



THK D. HILL NURSIRY CO. 



Evergreen Specialists. Largest Growers in America 

 Bex 403, Dundee, III. 



Japan Iris SeedOngs 



From home-grown and imported 



seed, insuring a splendid 



range of colors. 



50c per doz.; $3.00 per 100; 

 $26.00 per 1000. 



Send for new catalogue. 



JOHN LEWIS CHILDS, Inc. 



Flowerf ield, L. I., N. Y. 



limtJon Th« Berlew when yon wrtt«. 



flFor Fall 1916 we offer a com- 

 plete list of Shade Trees, Shrubs 

 and Evergreens. Will be pleased 

 to submit prices. 



AUDUBON NURSERY 



F. O. Roz 7S1, WUmlBCton. M. C. 



Montloa Tbo R«Tlew when yoo writs. 



GATALPA BUN6EI, 



SPIRAEA VAN HOUTTEI, P. 6., ETC. 



JAPAN IRISES AND PEONIES 



Write for Wkelesale Price Ust. 



H. G. NORTON, PERRY, Uke Co., 0. 



Mention Th« Rerlew when yon write. 



PEONIES ^'vl^i... 



Send for complete price list 



PETERSON NURSERY 



Stock Exdwage Bids., CniCAGO, ILL 



Mention The Reylaw when you write. 



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