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OCTOBKB 5, 1916. 



The Florists^ Review 



93 



N^OticC^ To Subscribers whose address labels carry an 



_ expiration number higher than 995 (Dec. 21. 1916). 



A Year's Copies of The Review^ Makes a Stack a Foot. High. 



Every florist knows through 

 his own purchases what has 

 happened in the paper market 

 the last few months-prices 

 have doubled all along the line. 



And it takes more than four 

 tons of paper each week to print 

 The Review! 



Many readers have been so 

 kind as to write that The Review 

 is worth considerably more to 

 them than its subscription price. 

 Well, the tremendous rise in the 

 price of paper makes it no 

 longer expedient to sell The Re- 

 view at $1.00 a year. 



The subscription price, there- 

 fore, will be advanced January 

 1, 1917, to $1.50 a year. 



Until December 31, 1916, any member of the Trade may subscribe 

 for one or more years at the old rate of $1.00 a year. 



Readers whose present subscriptions do not expire until after Jan- 

 uary 1, 1917, may renew for as many years as they like at $1.00 per 

 year, providing that such renewals are sent during 1916. 



Send $1.00 and your subscription will be extended one year from 

 the present date of expiration, whenever that may be. 



Send $2.00 and the subscription will be extended two years from 

 the present date of expiration. 



Send $3.00 for three years, $5.00 for five years. 



No renewals for a full year will be accepted at less than $1.50 

 unless they are mailed by December 31, 1916. 



The Canadian subscription price will be $2.50 a year beginning January 1, 1917, Canadian 

 renewals mailed on or before December 31, 1916, will be accepted at $2.00 a year. 



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