

The Florists' Review 



October 12, 1916. 



<</■ 



■rtabUahed, 1887. by O. L. aRANT. 



Pabllahed every Thnrsday by 

 Thb Flokiots' Publishino Co^ 



680-660 Oaxton Building, 



OOSSoutb Dearborn St., Ohlcaga 



Tele., Wabasb 8196. 



Begistered cable addreos, 



riorylew. Otalcago. 



Entered as second class matter 

 Deo. 8, 1897. at the poet-offlce at Ohl- 

 oaco, UU oBder the Act of March 



NOTICE. 



It'll impossible to fl^naranteo 



the inaertion, diseoBtiniuuiee or 



alteration of any adTortieement 



ttnlesB laBtractions are reeeiTod 



BY 6 P. M. TUSSDAY. 



SOCIETY OF AMESIOAN FLOKISTS. 

 Ineorporated by Act of Oongresa, March 4, 19QL 



Offloen for 1916: President, Daniel MacBorle, 

 ■an Francisco; vice-president, B. O. Kerr, Hens- 

 toa, Tex.; aecretair, John xennf, 63 W. 28tk 

 ■t.. New York 01^; treasurer, J. J. Hess, 

 Omaha. 



Oflloers for 1917: President, Robert 0. Kerr, 

 Honston, Tex. ; rlce-presldent, A. Ij. lOller, Ja- 

 maica, N. Y. ; secretary, John Youns, 6S W. 28th 

 St., New York City; treasurer, J. J. Hess, 

 Omaha, Neb. 



Thirty-third annnal conrentlon. New York, 

 N. Y., Anrust 21 to 24, 1917. 



RESULTS. 



We give them. You get them. 



We both have them. 



The losses on last season's plant im- 

 portations were so numerous that this 

 season the stock must move without 

 coverage that it will open up in first- 

 class shape. 



It looks as though this will be an ex- 

 tremely good year for the introducers of 

 novelties; everyone in the trade, except 

 the man who tries to undersell bis com- 

 petitors, will have money to spend. 



As predicted in The Review some weeks 

 ago, at least a few of the Belgian ship- 

 pers have overcome all difficulties and 

 quantities of azaleas and other plants 

 are on their way to this country. There 

 is no probability, however, that there will 

 be an oversupply of anything. 



A CONSIDERABLE percentage of the val- 

 ley pips coming out of cold storage are 

 in such a condition that' it is useless to 

 plant them. Perhaps this accounts for 

 the haste with which some forcers are 

 using up their stock without any assur- 

 ance as to where another supply is to 

 come from. 



It is true that there was a surplus of 

 geraniums in certain sections last season, 

 but let that deter no one from working 

 up a big stock for 1917. The fact is, the 

 surplus last season was almost all lb the 

 hands of those who either failed to have 

 their plants ready in time or who failed 

 to advertise their surplus in time, or who 

 failed in both respects. Early in the 

 season there was an enormous demand. 



EvEBT now and then a subscriber 

 writes to The Review for an opinion as 

 to the expediency of building jiow or 

 waiting for a fall in the market price 

 of the materials. It is generally believed 

 that the present situation is the direct re- 

 sult of the war in Europe , and there 

 seems no reason to believe that commod- 

 ity prices in this country will decline as 

 long as the war lasts, or for some little 

 time after peace. How long one would 

 have to wait for a decline, then, is a 

 matter in which no man can have an 

 opinion that would be of much value. 

 The chances are a greenhouse built now 

 will pay for itself, or more, before there 

 is any appreciable fall ia . the price of 

 materials. 



THE REAI. THING. 



To print last week's edition of The 



Review called for the use of almost 



9,000 pounds of paper — it exceeds four 



tons eaeh. issue, for the publication has 



grown as. the trade has grown. • The 



Review still is growing because — 



Please discontinue our ad. ns we were sold out 

 the second day. When we have something more 

 to sell we shall be pleased to send you copy, as 

 The Review has proven It is the real thing in 

 advertising. — H. S. Gardiner, Manager, Hill City 

 Greenhouses, Forest City, la., September 20, 1916. 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



DATS OF THANHSOIVINa. 



Taking the stand that. Thanksgiving 

 comes, as usual, November 30, too short 

 a holiday buying season will in- 

 tervene between then and Christmas, a 

 number of merchants in various sections 

 of the country have written to the pres- 

 ident requesting that his Thanksgiving 

 proclamation designate November 23. 



Organizations in Pittsburgh, Chicago 

 and other cities have written to Presi- 

 dent Wilson upon this subject, stating 

 that the desire for the earlier Thanks- 

 giving is general in a number of trades. 

 "The principal reason for this request," 

 writes the president of one organiza- 

 tion, "is that if November 30 should 

 be fixed for this holiday date it would 

 leave the so-called holiday buying pe- 

 riod short as compared with other 

 years. ' ' 



Another letter, from the head of a 

 Pittsburgh organization, states that the 

 country is now enjoying a wave of pros- 

 perity which will undoubtedly result in 

 an exceptionally heavy holiday busi- 

 ness, and points out that, with but 

 twenty-two days between Thanksgiving, 

 if November 30, and Christmas, neither 

 the dealers nor the public would be 

 able satisfactorily to consummate the 

 business. C. L. L. 



JOINT MEETING NEXT WEEK. 



October 17 there will be a joint meet- 

 ing of the State Florists' Association 

 of Indiana and the Kentucky Society 

 of Florists at the establishment of 

 Anders Rasmussen, New Albany, Ind. 

 October 18 will be spent in sight seeing 

 and pleasure, and the afternoon at the 

 establishment of the William Walker 

 Co., at Ormsby Station, Ky. 



The business session will be most im- 

 portant, many interesting questions will 

 come up and A. F. J. Baur has con- 

 sented to read a paper and lead the 

 discussion on "False Economy." 



As Kentuckians never consider any 

 gathering complete unless the ladies are 



present, a special and cordial invitatiom 

 is extended them. The Hotel Henry- 

 Watterson, Louisville, has been design 

 nated as headquarters. 



A. R. Baum^f, secretary of the Ken- 

 tucky organization, has sent out the fol- 

 lowing program: ■'?^'J- ■ 



TUESDAY, OOTOBBB 17. 



All moming^Assembllng at the Anders Bas- 

 mussen place, New Albany. 

 Ind. - ii^r.i./'' ' ' ■» 



1 o'clock P. M. — ^Buffet Luncheon. ■■ • ' 



2 o'clock P. M. — ^Business Session. 



4 o'clock P. M. — ^Automobile ride over New 



Albany and Iioulsrille. 

 7 o'clock P. M. — ^Banquet at th« Henry TVatter- 

 son Hotel, t. 

 Address of W)0aome, President 



KleinstarinlS Kentucky. 

 Response, ProBflent Vesey, of 



Indiana. - • 

 Toast, "Our Honored Guests," 

 j ■ ■William Mann, Kentucky. 



Toast, "GoodfeUowship,*' "W. 



W. Ooles, Indiana. 

 Toast, "The Ladies," Angnst 

 , B. Baumer, Kentucky. 



Toast, "The S. A. F.," Irwin 



Bertermann, Indiana. 

 Toastmaster, Anders Rasmus- 

 sen, Indiana and Kentucky. 

 From the close of the banquet until 12 o'clock, 

 dance at the Henry Watterson Hotel. 



WEDNESDAY, OCTOBBB 18. 



All m3mlng — ^The visitors can visit such of the 

 local establishments as they 

 wish. 



8:30 A. M. — Bowling contests between Indiana 

 and Kentucky teams. Individual < 

 contests for ladies and gentle- 

 men. 

 12 o'clock — Luncheon served at the bowling 

 alleys. 



1:80 P. M. — Interurban cars will leave the sta- 

 tion on Jefferson street betwteeU' 

 Third and Fourth for the Will- 

 lam WaUcer Co. establishment at" 

 Ormsby Station, Ky.. where the 

 afternoon will be spent in look- 

 ing over the Walker plant and' 

 in games of different kinds. 



MUST BE WORTH IT. 



A test of the validity of the recently- 

 enacted fraudulent advertising law has- 

 been made at Washington, D. C, and' 

 the law was upheld. While the case 

 concerned haberdashery, it forms a prec- 

 edent covering all exaggerations of 

 values and $1.^0 palms and ferns at 29 

 cents may be deemed in violation of the 

 law if it cannot be proven by the seller 

 that they are indeed of the value 

 claimed for them. C. L. L. 



CHICAGO. 



The Market. 



Present market conditions are anoma- 

 lous, to say the least. General de- 

 mand is increasingly large. Of course 

 there are days like October 6 and 7 

 when a bit of warm weather causes a 

 temporary recession; but, taking it by 

 and large, demand is growing constant- 

 ly stronger. And here is where the 

 difficulty comes in. 



Carnations are far from plentiful on- 

 the market, though they may be ob- 

 tained if the buyer is wise and knows 

 where to look for them. Chrysanthe- 

 mums are far short of the demand,, 

 many growers reporting their crops at 

 least two weeks later than in former 

 years. To be sure, there is a greater 

 variety to choose from, white, yellow 

 and pink arriving on the market; but 

 one is not inclined to pick and choose 

 when the supply is limited. The situ- 

 ation, however, should be relieved with- 

 in another week, as many large crops 

 will be on in a few days. 



This condition is rather aggravated 

 by the fact that Easter lilies are un- 

 usually scarce. Valley, however, is 

 meeting demand. Cattleyas, while in 

 no greater supply, are in less demand. 

 A few gladioli and asters hang on most 

 tenaciously, but they are iu almost neg- 





