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The Florists^ Review 



October 19, 1016. 



the use of novelty bouquets. When the 

 lady wearied of posing in the window 

 she walked among the visitors in 

 the store. Costume and flowers were 

 changed frequently. 



By the use of a living model the 

 florist can put distinct novelty into his 

 window decoration and his autumn 

 window. It must be carefully done. 

 The wrong kind of model will repel 

 the best class of trade instead of at- 

 tracting it. Last year at this season 

 The Eeview printed an article showing 

 the ankle bouquet, and another show- 

 ing shoulder and similar bouquets for 

 dancing. These were brand-new at 

 that time. The novelty has not yet 

 worn off, although they have been ex- 

 ploited by many since The Review 

 brought them- to the general attention 

 of the trade. They can be used again 

 this season with just as good effect, 



shown on living models at the autumn 

 opening. 



Letting the People Know. 



When the plans have been made for 

 the general display and the special fea- 

 tures of the opening, then it is neces- 

 sary to give careful thought to the 

 means of bringing the people in. It is 

 not, of course, necessary that everyone 

 enter the store, for one of the greatest 

 benefits of the autumn opening, comes 

 from the attention .attracted among 

 those who simply pass the place; but 

 the larger number that come in, the 

 better it will be. The window, no mat- 

 ter how lively, cannot go more than a 

 certain distance in carrying the story 

 to the public. It needs assistance. 



In the matter of the store opening, 

 the downtown retail florist has the 

 advailtage of the one located in the 



residence district. He is the one who 

 can use the living model idea. His 

 window reaches more people and is 

 worth more attention. The man in the 

 residence district, however, has the 

 simplest advertising problem. It is not 

 likely that he draws much of his trade 

 from outside the immediate neighbor- 

 hood. He has a mailing list of all the 

 flower buyers in the district and an 

 invitation brings them in. But the in- 

 vitation should be as handsomely print- 

 ed as the circumstances will permit. 

 Remember that the recipient who does 

 not know the place is almost certain 

 to judge the store, its stock and its 

 service by the character of the an- 

 nouncement that comes through the 

 mail. 



The store that is located where it 

 can be reached by a considerable pro- 

 portion of the city's population should 

 by all means make use of the daily 

 newspapers to carry the word of the 

 opening to the .flower buyers. There is 

 no other means by which so many per- 

 sons can be reached in so short a time 

 and at so small expense. 



TUBEROSES MUST BE LIFTED. 



I have several hundred Mexican 

 tuberoses planted out. These were 

 planted last spring. Will it be neces- 

 sary to take them up this fall, or will 

 they winter safely outdoors? I also 

 have 200 Pearl tuberoses bedded out. 

 These bloomed well this summer, but 

 will they be of any account for bloom- 

 ing another year! F. C. — Ind. 



It will be necessary for you to take 

 up both the Mexican and Pearl tube- 

 roses now, as they will not winter out- 

 doors in your state. The bulbs can be 

 packed in boxes of loam and gradually 

 dried off. These, if used a second sea- 

 son, will not give as good results as 

 new bulbs. C. W. 



BEGONLA. CHATELAINE. 



Please tell us how to grow Chatelaine 

 begonias, as we have bad luck with 

 them. Do you think the trouble is in 

 the watering? H. W. — Ind. 



This fibrous-rooted begonia is of easy 

 culture. It can be readily propagated 

 from either cuttings or seeds. It is not 

 at all fussy in its requirements, but, in 

 common with other begonias, I have 

 found it succeeds well in a compost con- 

 sisting of one-half fibrous loam, one- 

 third leaves not too much decayed, and 

 the remainder sifted and dried cow 

 or horse manure, with some sand added 

 if the loam is naturally heavy. It is 

 not even necessary to give them this 

 soil, as I have had them grow to per- 

 fection in such soil as we pot gera- 

 niums and fuchsias in. A temperature 

 of 55 degrees in winter and only a lit- 

 tle shade even in warm weather are 

 other needs. By the way, this begonia 

 is splerfmS for bedding out, as well as 

 an excellent pot plant, and one which is 

 really a perpetual bloomer. C. W. 



SPANISH IBIS. 



One of Many Display Pieces at the Opening of the Hill Floral Co. 



We have 500,000 Spanish iris bulbs 

 to plant and wish to know the best 

 way to do so. How much ground will 

 be required for this number and how 

 far apart should the bulbs be planted! 

 What treatment will be best for themf 

 We are growing these for cut flowers 

 for the northern markets and wish to 



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