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The Florists^ Review 



OCTOBBB 19, leiO. 



October 14 the committee visited the 

 wholesale district and left in the even- 

 ing for their respective homes. They 

 said before leaving that the feeling 

 shown by the local florists, and the re- 

 ception given them, showed them that 

 St. Louis surely is the right place to 

 hold the next National Flower Show. 



J. J. B. 



Executive Session. 



The final reports of the show held 

 in Philadelphia were received and all 

 business in connection with that exhibi- 

 tion was cleared up. 



The secretary was authorized to pre- 

 pare the necessary floor plans showing 

 available spaces for the trade exhibits 

 and, if possible, to arrange for a scale 

 of prices which would include the cost 

 of booth and signs. This would assist 

 in having one general scheme of ar- 

 rangement and decoration in the trade 

 section. 



Charles H. Totty, Thomas Eoland and 

 A. Farenwald were appointed a com- 

 mittee to prepare a preliminary 

 schedule. 



The secretary was instructed to com- 

 municate with the American Bose, Car- 

 nation, and Sweet Pea societies, invit- 

 ing them to cooperate with the Na- 

 tional Flower Show by holding their 

 annual meetings and exhibitions at the 

 same time. 



The secretary was authorized to raise 



immediately the usual guarantee fund 

 of $10,000. 



Mr. Asmus tendered his resignation as 

 chairman of the committee, giving his 

 reasons why some other member of the 

 committee should be elected to that 

 office. After thorough discussion Mr. 

 Asmus was induced to reconsider' his 

 decision and upon motion of Mr. Totty 

 his resignation was not accepted. 



" .- ■ i Local Support. 



Frank Eobinson, secretary and man- 

 ager of the Coliseum, who without 

 question is one of the best show mana- 

 gers in this country, gave an inter- 

 esting talk promising his support and 

 assistance wherever possible. The Na- 

 tional Flower Show will also have the 

 hearty support of the Business Men's 

 League. 



The National Flower Show commit- 

 tee was delighted to see the great in- 

 terest and enthusiasm shown by the 

 florists of St. Louis and later on, when 

 the local committees are appointed, the 

 work of the exhibition will go on with 

 a rush, and there is no question but 

 what the Fifth National Flower Show 

 will compare favorably with any pre- 

 ceding flower show. 



A visit also was made to the Missouri 

 Botanical Garden and the officials of 

 that institution are also enthusiastic 

 and pleaded at the National Flower 

 Show coming to St. Louis and will give 

 their support, financially and otherwise. 

 ^■«r^. .xjrfs.= John Young, Sec'y, 



TREATMENT OF VINO AS. ."^^ 



How shall I handle vineas to get 

 rooted runners and rooted tipst I have 

 just lifted my plants and planted them 

 indoors in a solid bed. None of the 

 runners is rooted, which probably is 

 due to the dry season. I would ^e 

 pleased to receive full information as 

 to their treatment now and in the 

 spring. A. B. C. — O. 



• It would have been better had you 

 potted your vineas when lifted and 

 placed them along the sides of any of 

 your -benches, shortening the long shoots 

 at the same time. You may use pieces 

 of the long shoots for propagating pur- 

 poses. It is best to select wood not 

 too old and to have a couple of eyes 

 on each cutting. Inserted in a cutting 

 bench, with a good bottom heat, these 

 will root within six weeks, when they 

 can be potted in 2^4 -inch pots and in 

 the spring given a shift to 3,% -inch 

 pots. To secure really strong plants 

 for vases and window boxes, it is best 

 to plant out the vineas in a field for a 

 season. You can also take soft-wooded 

 cuttings. Those which are short, stocky 

 and with a heel, will root most readily 

 and in less time than the hard-wooded 

 cuttings. The sides of carnation or 

 violet benches make ideal growing 

 places for variegated vineas. Young 

 stock will come along more quickly if 

 it is given a rose house temperature. 



THE F. T. D.'S SPECIAL 

 SESSION AT CHICAGO 



PBEPABES FOB PBOGBESS. 



A Highly Successful Meeting. 



So highly successful did those who 

 attended the meeting of the F. T. D. 

 at Hotel La Salle, Chicago, last week 

 consider the affair that it was the 

 unanimous vote to repeat it at Detroit 

 in October, 1917. 



The principal interest of such a gath- 

 ering does not lie in the actions taken 

 in the management of the association, 

 though these are important in their way, 

 but the best part of such a convention 

 is the opportunity it affords for the 

 extension of acquaintance and the ac- 

 quisition of new ideas. Where a lot of 

 live wires get together, many sparks are 

 sure to be thrown off. Secretary 

 Pochelon stated that when he wants to 

 get acquainted with a man he takes 

 him fishing; the next best thing is to 

 meet him around the corridors of a 

 convention hotel outside either 's home 

 city. 



At fhe Chicago meeting, the first day 

 of which was reported in last week's 

 issue of The Eeview, the broadening of 

 the scope of operations of the F. T. D. 

 was provided for with the adoption of 

 new constitution and by-laws. These 

 follow in a general way the carefully 

 drawn document that has been the law 

 of the organization since its inception, 

 but they provide for increased revenue, 



for greater security through increased 

 guarantee deposits, for the amicable ad- 

 justment of any dispute between mem- 

 bers through the creation of an arbitra- 

 tion committee from whose decision 

 there is to be no appeal, and for the 

 extension of the organization 's work 

 through district representatives whose 

 duty it shall be to develop the F. T. D. 

 in their home territories. 



How the Business Has Grown. 



As instancing the growth of the tele- 

 graph delivery department of the busi- 

 ness of progressive retail florists, C. A. 

 Dahl, of the Dahl Floral Co., of Atlanta, 

 Ga., made the statement that in the 

 three years he has tabulated records he 

 has found an increase that is fairly 

 startling. In 1913 he says his firm re- 

 ceived from its customers and trans- 

 ferred to other florists out of town, from 

 ten to fifteen orders per month. In 

 1916 the orders sent out range from 

 forty to sixty per month, and there 

 have been months in which more than 

 100 orders were sent to florists in other 

 cities. 



Directory of Betailers. 



By a unanimous vote Secretary 

 Pochelon (the members pronounce it 

 Push-a-long) was instructed to proceed 

 at once with the publication of a direc- 

 tory of the retail florists of the United 

 States and Canada. 



The members of the association have 

 for a long time felt the need of a list 

 of florists, in addition to the list of 

 members, who are able and willing to 

 fill orders that come to them by wire. 

 For a long time Secretary Pochelon has 

 been compiling such a list. He now has 

 the -names of 3,500 florists, each of 

 whom has signified by letter that he 

 has the facilities for taking care of re- 

 tail orders and that he is willing to 

 give them his best attention even 

 though an occasional one be somewhat 

 difficult of execution. The result is, no 

 time need be lost in compiling the re- 

 tail directory. If any man wants to 

 get his name listed he should write at 

 once to Albert Pochelon, 153 Bates 

 street, Detroit, Mich. 



The Publicity Program. 



Aside from the adoption of a new 

 constitution and by-laws embodying an 

 increase in dues and guarantee fund, 

 nothing before the meeting occupied the 

 time or created the interest that at- 

 tached to the discussion regarding pub- 

 licity. Nearly everyone had something 

 to say on the matter and a number of 

 advertising agencies, publishers* repre- 

 sentatives, etc., were present to tell 

 what they could do. Some of the mem- 

 bers believed thai, the F. T. D. has 

 progressed to the point where it can 

 undertake to educate the public di- 

 rectly, while others believe that the 



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