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The Florists' Review 



October 19, 1916. 



bids fair to quickly become the rule 

 with F. T, D, members; they heartily 

 endorse the idea of helping each other 

 ■out when stock is scarce at a fixed price 

 midway between the retail and whole- 

 sale values, without obligation on either 

 side other than to do as he would be 

 done by. 



Now the F. T. D. A. 



One of the subjects for consideration 

 was a change of name with the idea of 

 securing a title that would be more com- 

 prehensible to the public. A variety 

 of names were suggested, but it did not 

 seem that any of these accomplished 

 enough to justify a change, so when the 

 new constitution was adopted the only 

 change made in the name was the addi- 

 tion of the word association, which had 

 not previously appeared. The official 

 name now is Florists' Telegraph Deliv- 

 ery Association. 



The Rotary Florists. 



There are 27,000 Eotarians and 

 \among them, one in each city in which 

 there is a Rotary Club, there is a florist. 

 The florists ' section of the International 

 Association of Rotary Clubs purposes to 

 bring all Rotary florists into the F. T. D. 

 Thomas H. Joy, of Nashville, is secre- 

 tary of 1>he florists' section and he re- 

 ported that the Rotary florists are at 

 work raising a fund of $800 to be used 

 to carry a full-page advertisement in 

 the association's organ. The Rotarian, 

 exploiting the idea of the out-of-town 

 delivery of flowers. While one of the 

 advertisements probably will contain a 

 list of all the Rotary florists, most of 

 the advertisements will be written with 

 the idea of making clear the methods by, 

 which any florist can deliver flowers 

 at a distance and the advertising there- 

 fore will have as much value for other 

 florists as it has for Rotary florists. The 

 reception given Mr. Joy's report indi- 

 cated that this cooperative organization 

 of florists has the full cooperation of 

 the F. T. D. 



Would You Win a Prize? 



The discussion showed that the 

 F. T. D. is in urgent need of several 

 things, and prizes were offered in the 

 hope of getting them. 



First of all, the F. T. D. needs a 

 trade-mark. It should have a mark 

 that can be made familiar to the pub- 

 lic. It should be something that can be 

 used on a store window, on florists' sta- 

 tionery, in their advertisements and in 

 the general advertising of the organiza- 

 tion, so that in the course of time 

 everyone will know this sign and what 

 it stands for. The man who draws the 

 accepted design will get $25. 



Also, the F. T. D. needs a slogan — a 

 short, snappy sentence that will take 

 the place of the not easily understood 

 term, "Flowers delivered by tele- 

 graph." The man who coins the slogan 

 gets $25. 



Also, there is need of a design for 

 an advertisement that can be used in 

 daily papers all over the land by mem- 

 bers of the F. T. D., either included -in 

 each ad the member prints or as a spe- 

 cial advertisement to appear in series 

 with the member's other local pub- 

 licity. The bian who designs the ac- 

 cepted advertisement gets $25. 



Anyone interested in the rules of the 

 contest can receive them as soon as 

 ready by addressing Albert Pochelon, 

 secretary, 153 Bates street, Detroit. 



The Financial Statement. 



Treasurer W. L. Rock presented a de- 

 tailed statement of the financial affairs 

 of the organization from the day he 

 took office, August 1, 1911, to October 

 5, 1916. It showed: 



RECEIPTS. 



Members' Initiation fees $ 1,665.00 



Annual dues 6,503.70 



Guarantee fund 5,429.00 



Interest, etc 424.12 



Total .$13,024.82 



DISBURSEMENTS. 



From guarantee fund ; $ 76.41 



'Prom general fund 6,608.44 



Total .~ $ 6,684.85 



BALANCES. 



Guarantee fund $ 5,352.59 



General fund 1,983.88 



Total $ 7,338.47 



INVESTMENTS. 



Santa Fe R. R. bonds $ 3,310.00 



In bank i 4,026.47 



$ 7.336.47 



Additional Visitors. 

 In The Review of October 12 there 



wds a list of forty-four out-of-town flo- 

 rists who had presented themselves at 

 the meeting that morning. The next 

 day quite a number of others appeared, 

 among them the following: 



Washburn, F. L., Bloomlngton, III. 



Bragg, Boss, Rochester, Minn. 



Dahl, C. A., Atlanta, Ga. 



Fox, Charles Henry, Philadelphia. 



Olson, 0. J., St. Paul, Minn. ' 



Brown, Chas. H., New York. 



Breltmeyer, Philip, Detroit 



Murray, Samuel, Kansas City, Mo. 



Bisslnger, J. A., Lansing, Mich. 



Boehrlnger, R. G., Bay City, Mich. 



Wilson, Ella Grant, Cleveland, O. 



Of course all the Chicago and subur- 

 ban members of the F. T. D. were pres- 

 ent, together with a considerable num- 

 ber of other Chicago retailers, whole- 

 salers and persons identified with the 

 trade in other ways. L. E. Bohannon 

 brought O. J. Friedman, who not only 

 applied for membership but donated 

 $50 to the publicity fund. 



A Bit of Relaxation. 



Adjournment at the close of the con- 

 vention was to a large private dining 

 room of Hotel La Salle. Here both 

 visiting and local members of the trade 

 enjoyed, not only a good luncheon, but 

 a chance to get together in a way not 

 heretofore possible. In spite of a 

 steady downpour of rain, everyone was 

 ready for the automobile trip through 

 the park systems, and at 1:30 o'clock 

 eighteen cars, provided by local florists, 

 started for the South Shore Country 

 Club. So incessant was the rain after 

 the party left the club that little pause 

 was made in the round of the boule- 

 vards and parks until the Bismarck 

 Garden was reached. Here the motor- 

 ing party was joined by others of the 

 local members of the trade who could 

 not get away from business earlier in 

 the day. After allowing the visitors 

 sufficient time to go through this famous 

 place of recreation, the party, number- 

 ing eighty persons, sat down to supper 

 as the guests of the A. L. Randall Co., 

 of Chicago. 



CHRYSANTHEMUM OCTOBER KINO. 



October King is a seedling raised by 

 William Duckham, of Madison, N. J., 

 and certificated by the Chrysanthemum 

 Society of America last season. The 

 stock passed into the hands of C. H. 

 Totty, also of Madison, who will dis- 

 seminate it. 

 • The variety has been attracting spe- 

 cial attention in the New York market 

 in the last fortnight because of the 

 great size of the flowers and the ex- 

 cellent prices they have been realizing. 

 Mr. Totty states that they have been 

 bringing $9 per dozen, against $5 as a 

 best price for the best stock at this 

 date in recent years. The growth is 

 stocky and the foliage, as will be seen 

 in the illustration, is right up to the 

 flower. The color is yellow. The time 

 of blooming is the first week in 

 October. 



HOUSING HARRISII LILIES. 



How long should Lilium Harrisii be 

 left in the coldframe? After it is 

 brought in, how should it be treated! 



V. R. F.— Ind. 



New Early Yellow Chrysanthemum October King. 



Just as soon as the growths have 

 started and the roots are active in the 

 pots, house the Harrisii lilies and give 

 them a temperature of 60 to 65 degrees 

 at night. Water them somewhat spar- 

 ingly until the pots are well filled with 

 roots. C. W. 



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