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22 



The Florists^ Review 



OCTOBEB 19, 1916. "» 



Crtabllshed, 1897, by G. L. GRANT. 



Published every Tharaday by 

 Thb Plokists' Publishing Co^ 



S30-fi60 Oazton Balldln«r. 



80B South Dear bora St., Chicago. 



Tele., Wabash 8196. 



Bolstered cable address, 



Florrlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-ofBce at Chi- 

 cago. IIU. UDder the Act of March 

 t, 1879. 



Subscription price, $1.00 a year. 

 To Canada, |2.00; to Europe. $3.00. 



Adrertlsing rates quoted upoa 

 request. Only strictly trade ad- 

 Tertlslng accepted. 



NOTICE. 



It'll impossible to guarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 6 P. M, TUESDAY. 



SOCIETY OF AMEKIOAN FLOILISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1916: President, Daniel MacBorle. 

 iaa Francisco; ylce-presldeat, B. C. Kerr, Hons- 

 toB, Tex.; secretary, John Young, B3 W. 28th 

 Bt., New York 01^: treasurer, J. J. Bess, 

 Omaha. 



Officers for 1917: President, Bobert C. Kerr, 

 Honaton, Tex.; Tlce-president, A. L. Miller, Ja- 

 maica, N. Y. ; secretary, Jehn Young, 53 W. 28th 

 St., New York City; treasurer, J. J. Hesa, 

 Omaha, Neb. 



Thirty-third annual conrentlon. New York. 

 IT. T.. August 21 to 24, 1917. 



Besults bring advertising. 

 The Beview brings results. 



The men who make money are the men 

 who make a trade progress. • No trade 

 prospers in which it is a sin to make more 

 than $2 a day. 



The Ryndam, from Rotterdam, via 

 Kirkwall, arrived at New York on the 

 morning of October 18 with large con- 

 signments of Belgian azaleas and other 

 imports for this trade. 



Even cranberries now are advertised 

 cooperatively by an organization of 

 growers, but it is not yet possible to ad- 

 vertise flowers to the public in anything 

 but a spasmodic and individual fashion. 



A BUSINESS rarely rises above the mo- 

 tives of its owner. But what is the flo- 

 rist 's motive! Is it a desire to make a 

 living as easily as possible or a purpose 

 to give the best that is in him, in quality 

 and service t 



There is an acute shortage of field- 

 grown carnation plants throughout the 

 middle west. Although it Is late for 

 planting, anyone who has plants to spare 

 can convert them into cash in quick time 

 by listing the varieties and prices in the 

 Classified depajrtment p| The Review, 



Every day there are evidences that it 

 no longer is sufficient to open a store, 

 stock it with attractive merchandise and 

 install someone to ring the cash register. 

 Something more is necessary; it is essen- 

 tial that the management reach out and 

 pull the people in. There now are so 

 many places to buy flowers that a new 

 store seldom is looked upon as filling a 

 long-felt want. 



DATE OF THANKSOIVIN0-. 



Thanksgiving will be November 30 

 this year, the latest ever. 



President "Wilson, with whom the 

 matter rests, has indicated that Thanks- 

 - giving day will be on the last Thursday 

 in November, as usual, whieh means tiiat 

 it will fall on the last day of next month. 

 Suggestions have been made that, in 

 view of the fact that the feast day is 

 coming so close to Christmas this year, 

 President "Wilson should designate No« 

 vember 23 as the official date. It was 

 announced this week, however, that the 

 president will name November 30 as the 

 date in his proclamation. 



SEPABATE MEETINQS BESTP 



After having met for years during 

 the week of the S. A. P. convention, 

 and in the same city, two of the soci- 

 eties most closely affiliated with the 

 parent organization last week broke 

 away by voting to hold future annual 

 meetings at some other time than dur- 

 ing S. A. F. conventions. The reason 

 in each case was the same, the appar- 

 ent impossibility of getting the mem- 

 bers of the special society to attend 

 meetings and work during the busy 

 days of a big national convention. 



It was the consensus that for any- 

 thing more than the quick and perfunc- 

 tory dispatch of routine work a sepa- 

 rate meeting is in every way better. 

 Both the P. T. D. and the Hail Asso- 

 ciation took the same view and will 

 hold their principal meetings saparately 

 in 1918. 



"What effect, if any, this trend will 

 have on S. A. P. conventions remains 

 for the future to disclose. There is 

 every prospect that S. A. P. conven- 

 tions will be more irregular in the fu- 

 ture. A record convention, so far as 

 attendance goes, is indicated for New 

 York in August, 1917, with another big 

 one in St. Louis in April, 1918, only 

 eight months apart. After that the 

 society may seek pastures new, as it 

 did in 1915 and 1916. The men whose 

 principal interest lies in some of the 

 special societies feel that either too 

 large a meeting or too distant a on^ is 

 equally prejudicial to the best inter- 

 ests of the special society that meets at 

 the same place and time. 



AMEBIOAN BOSE SOCIETY. 



The executive committee of the 

 American Rose Society met in New 

 York city October 9, and considerable 

 business was gone over. A report on 

 the "Washington test garden was made, 

 stating that the garden had been ma- 

 terially improved since early spring 

 and that Dr. "Van Pelt was to assume 

 general direction of it. 



Application was received from How- 

 ard & Smith, of Los Angeles, Cal., for 

 the registration of a new seedling de- 

 scribed as follows: 



Rose California — Color, burnt orange, shaded 

 with golden yellow at the base of the petals; 

 flowers full; bud long and pointed; fairly fra- 

 grant. A strong, vigorous grower In this cli- 

 mate, and practically mlldew-preof. 



This rose has b^jBii iirest^ga^d and 

 the registration was ordered. 



The place of the next annual meet- 

 ing was a topic under discussion and 

 the suggestion has taken form to hold 

 a rose society meeting at Philadelphia 

 next spring. There were certain offers 

 of a guarantee fund made by five indi- 

 viduals towards making it a success. 

 The matter, by resolution, was referred 

 to President Pennock, who is to make 



preliminary inquiry relative to the rose 

 exhibit at the annual meeting in Phila- 

 delphia in 1917. 



Application and correspondence was 

 gone over relative to a rose test gar- 

 den at Bellingham, "Wash., and at Col- 

 lege Station, Tex. 



It was decided to hold a meeting of 

 the American Rose Society ~ at the 

 chrysanthemum show to be held in 

 Philadelphia during November, when it 

 is hoped many members of the Amer- 

 ican Rose Society will attend. 



The fund for the rose disease investi- 

 gations by Prof. L. Massey, of Cornell 

 University, has been contributed to so 

 far by twenty-eight members of the 

 American Rose Society. 



Benj. Hammond, Sec'y. 



THE GLASS MARKET. ) 



According to the report of the win- 

 dow and plate glass committee, the last 

 year has been a notable one for the in- 

 dustry and from the manufacturing 

 standpoint particularly gratifying for 

 the following reasons: 



There was more glass made than ever 

 before. 



There was more glass sold. 



Prices advanced and kept advancing. 



Largest export business ever known. 



September 1, 1915, the stocks in 

 the hands of the manufacturers 

 amounted to 1,300,000 boxes. The 

 stocks in the hands of the manufac- 

 turers September 1 of this year amount- 

 ed to about 500,000 boxes and sales 

 in the United States have amounted 

 to about 8,600,000 boxes. 



The cost of production advanced with 

 the increased demand. Owing to the 

 war, munition, machine and other man- 

 ufacturing plants offered higher wages 

 than they ever paid before and immedi- 

 ately labor became unrestful and dis- 

 contented. Some material used in con- 

 nection with the manufacture of win- 

 dow glass also arose on the wave of 

 higher prices. It was therefore neces- 

 sary for the manufacturers to get bet- 

 ter prices for their product and in con- 

 sequence they made several advances 

 which aggregated about thirty per cent 

 above the prices current during the 

 summer of 1915. It is understood that 

 the workmen will demand, and prob- 

 ably receive, a substantial advance in 

 wages for the coming fire, and this will 

 probably cause further advance in 

 prices. 



CHICAGO. 



The Market. 



Two things have contributed to make 

 the market during the last seven days 

 better than it was during the preceding 

 week. First, shipping trade is begin- 

 ning to assume the proportions incident 

 to a thriving autumn business, and 

 local demand, though erratic, is grad- 

 ually gathering strength. October 12 

 was a decidedly bad day, but with its 

 passing demand began to increase 

 steadily and without a pause. The last 

 two days q| ^he week everything 

 cleared with ease and present indica- 

 tions would lead one to believe that 

 there is little chance of a serious re- 

 lapse. 



An unusual feature of the market is 

 that chrysanthemums, though in much 

 larger supply and variety than they 

 were a week ago, do not seem in any 

 way to detract from the sale of roses. 

 To be sure, the supply of roses is 



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