OCTOBSB 26. 1916. 



■"■■.- V J 



"Tlic Florists' Review 



35 



Distinctive Baskets for Fall Flowers 



The value of flowers is enhanced by properly displaying them. Display your stock 

 to the best advantage and sell the baskets as well as the flowers. We offer the 

 following assortments of twenty-five, and urge that you send us your order at 

 once so as to avoid any chance of not getting your fall supply in time. 



Assortment No. 1 



25 Cut Flower Baskets for short- stemmed 

 flowers, in all of the popular finishes 



$7.S0 



Assortment No. 2 



25 Cut Flower Baskets for medium -stemmed •ID AA 

 flowers, in all of the popular finishes ^1 V.V V 



Assortment No. 8 



25 Cut Flower Baskets for long-stemmed CIQ AA 

 flowers, in all the popular finishes ^l«/.vv 



Buy your baskets from basket-makers, and be sure of only the highest quality. 



RAEDLEIN ObASKET CO. 



DESIGNERS Al 



lANUF'AXTURERS 



7IS - TIT 



CM I BAOO 





AVE NUB 

 Ikkl NOII 



Mention The ReTlew when yon write. 



Finish the Story for Yourself 



No. 311-Round , 

 No. 312 -Oval... 



.10.66 

 . .66 



CThe Florist in question was in business for over 20 

 years and, as he told our man, he had tried all sorts 

 of baskets during his career; even up to two months 

 before placing a small order with us he had bought a 

 line most of which he still had on his shelf at the time. 

 Our man knew at a glance that neither he nor any 



other florist could sell the line he had in any quantity, and 

 so advised him. After a long conversation (which by the way 

 was probably too long for tha florist in question) he gave our 

 man an order which, frem the amount purchased, looked more 

 as an order to get rid of the man than to get the few baskets. 

 It was not long after that a good-sized repeat order came by 

 mail; then another. Until tjday this same florist is one of 

 our largest buyers of baskets. 



CBecause you don't sell many baskets is because you don't 

 have the ba.skets that can be sold al a nominal figure. Get 

 the habit of buying your baskets where large quantities of 

 baskets run into small quantities of money. 



CDon't fail to see the line our men have on the road. 



^•Our special offer for this week. All baskets contain liners. 



THE HOUSE OF MERIT 



JOS. G. NEIDINGER CO. 



1309-11 N. Second Street, 



PHIUDELPHIA. PA. 



with their quality. Many of them are 

 already at their best. In another week 

 there will be no rose surplus, as a most 

 brilliant season will open in November. 



Carnations have much space for im- 

 provement, few of them arriving worth 

 over $2 per hundred. A lot of short- 

 stemmed stock scarcely brings $1 per 

 hundred. "Quality" flowers are over- 

 due and the present week should see a 

 decided change for the better. 



Longiflorums hold remarkably steady 

 and strong at 8 cents each, and good 

 valley still commands $5 per hundred. 

 Orchids were somewhat scarcer during 

 the last of the week and prices firmer, 

 Shfpments out of the city made $35 per 

 hundred, Cor labiatas, selected, and the 

 few gigas coming' in were valued at 

 40 cents each and more. Gardenias are 

 more numerous and prices are satisfac- 

 tory. Sweet peas again are a factor in 

 the seasonable offerings, while violets 

 continue to demonstrate the inadvisa- 

 bility of shipments before November. 



Various Notes. 



November 14 is ladies' night of the 

 New York Florists' Club. Chairman 

 Manda and his committee are busy on 



I^IVERY now smd then a well- 

 KS pleased reader speaks the word 

 which is the means of bringing a 

 new advertiser to 



Such friendly assistance is thoroughly 

 appreciated. 



Give us the name of anyone from 

 whom you are buying, not an adver- 

 tiser. We especially wish to interest 

 those selling articles of florist's use 

 not at present advertised. 



FLORISTS' PUBLISHING CO. 

 ^30^ Cazton Bldg. Chicago 



an elaborate program for the occasion. 

 Next month two large New York mum 



shows will do their best to outshine 

 each other, November 8 to 10 at the 

 Engineering building, and November 9 

 to 12 at the Museum of Natural His- 

 tory. New York is big enough to take 

 care of two such shows on the same 

 dates; but why? 



Joseph Trepel opened his new store 

 at Fifth avenue and Fifty-first street, 

 Brooklyn, Oct-ober 21. This is his sev- 

 enth store in the City of Churches. 

 More than 5,000 invitations were issued 

 and a big crowd celebrated the in- 

 auguration of this enterprise, in a sec- 

 tion of Brooklyn which is rapidly grow- 

 ing in population and opportunity. 



Charles Schuette, of J. K. Allen's 

 force of salesmen, who has been on the 

 sick list, is on duty again. 



William Kessler says October 21 was 

 his biggest day in receipts for four 

 months, but prices were far from satis- 

 factory. Mr. Kessler has purchased a 

 home at Lynbrook, L. I. 



E. Clucas was a visitor in New York 

 October 20, the guest of H. A. Bunyard. 



Nicholas Schreiner now is in the em- 

 ploy of the Growers' Cut Flower Co. 

 This company had the first narcissi of 

 the season October 21. The enterpris- 



