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60 



The Florists^ Review 



OCTOBER 26, 1916. 



We have not much stock to offer at this time, but what we have is magnificent 



A great many private estates buy from us at least that part of their reauirements which they must 

 have of very highest grade. 



Even if you have bought all you need elsewhere, not knowing our stocic, it will pay you to try some 

 Scheepers' Quality" for comparison. 



Send us a little order selected from the following list; it will pay you well. We shall gladly quote 

 prices according to quantities wanted. 



leasur- 

 ig six- 



measuring twenty 

 ctms. and over. 



0. L. Tulips, Pink Beauty, White Beauty. 



French Narcissus Paper White Grandillora, f„* 



teen centimeters and over. 



French Narcissus Grand Soleil d*Or, 



FreeSia T"*®. Fischer's California-grown Purity. Best fore- 



Exhibition Dutch Hyacinths in Exhibitign Virieties. 



JOHN SCHEEPERS & CO., he.,— ««"-«•'«— 2 Stone Street, NEW YORK CITlf 



Into TlllillC Tonnaye, Clara Butt, Edmee, Erguste, Euterpe, 

 IjUIC I IUI|ISf Fra Angellco, Isis, JubUee, Julie Vinot, La Can- 

 deur. La Fiancee, La Tiuipe Noire, Krelage, Melicette, Painted 

 Lady, Pride of Haarlem, Ronald Gunn, Valentin, Copeland, 

 Zulu, Avis Kennicott, Rusldn, Willmott and others. 



Narcissi, 



mous bulbs. 



Golden Spur, Glory of Noordwijk, King Alfred, 

 Barri Conspicuus, Mrs. Langtry and others; enor- 



Mentlon The Review when you write. 



tried to state impartially the reasons 

 for the existence of the non-warranty 

 clause from the seedsmen's viewpoint. 

 If I have not done so, then I have not 

 correctly sensed the situation. I shall 

 now attempt to state the other side of 

 the case. 



In the first place, there have been 

 a number of dishonest seedsmen who 

 have knowingly sold poor seed and pro- 

 tected themselves from suits for dam- 

 ages by invoking to their protection 

 and defense the non-warranty clause. 

 There is no doubt whatever that great 

 damage is suffered by growers from the 

 use of this poor seed, which is often 

 not only low in vitality but also con- 

 tains noxious weed seeds the progeny 

 of which require years of time and 

 labor to destroy. While such cases are 

 comparatively rare and are frowned 

 upon by reputable seedsmen, they are 

 still much too common. 



The Inconspicuous Disclaimer. 



Unfortunately, while the disclaimer 

 is usually printed oh the letterheads, 

 on the invoices, and sometimes on the 

 labels attached to the seed containers, 

 it is often printed in such a way as to 

 appear a fixed part of the other print- 

 ing and fails absolutely to impress the 

 general purchaser. Even if he reads it 

 he fails to realize its significance. Not 

 until he has proved to his satisfaction 

 that he has received poor seed, suffer- 

 ing thereby actual damage, and plans 

 to bring suit for reimbursement, does 

 he realize that he overlooked this im- 

 portant clause and has thereby sacri- 

 ficed practically all chance of recovery. 



The number of seed purchasers so 

 largely exceeds that of the seed deal- 

 ers that the latter would seem to have 

 a marked advantage. On the other 

 hand, were not the seedsmen protected 

 in some way, frequent unreasonable 

 demands for reimbursement of losses 

 would rapidly lessen the profits of the 

 business. 



The Loss of a Season's Crop. 



It may be maintained, however, that 

 the dealers' profits over a series of 

 years depend not so much upon large 

 profits on sales to a small number of 

 dissatisfied customers who pay high 

 prices for poor-grade seed as upon a 

 larger number of sales to satisfied cus- 

 tomers who pay good money, get their 

 money's worth and continue to do busi- 

 ness at the old stand. Nor does the 

 profit of the seedsman depend on any 



SJillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllg 



I TLOWER SEEDS I 



Tr.pkt. Oz. 

 Bellis Perennis LongfzUow. rose . .$0.iO $1.50 



Bellis Perennis Snowball 40 1.50 



Cinerfiria, semi-dwarf, giant prize 



strain 50 



Schizanthus, gr.-fl. hybrid, mixed .10 .25 



Tr.pkt. Oz. S 



Pansy, Nonpareil, finest Quality. -- 



mixed $5.00 ^ 



Vinca Rosea $0.20 .60 -• 



Vinca Rosea Alba 20 .60 — 



Vinca Rosea Alba Pura..^ 20 .60 e 



Winter-flowering^ Spencer Sweet Peas 



M oz. Oz. 



Early Snowball, white $1.25 $4.00 



Early Spring Maid, light pink 1.00 3.50 



Early Song Bird, pink 1.00 8.50 



Early Melody, rose 1.00 3.50 



Early Heather Bell, mauve 1.26 4.00 



Blanche Ferry Spencer, Venus, 

 White Orchid 



Lavender Pink, Mrs. A. A. Skach, 

 Yarrawa 



e 



Oz. S 



$0.90 S 



.75 ss 



I ST. LOUIS SEED CO. f 



E THE HOIME OF "PURE AND SURE SEEDS'* E 



I 411-413 Washington Ave. ST. LOUIS, MO. | 



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m 



PEDIGREE SEEDS 

 AND NOVELTIES FOR 1917 



OUR NEW CATALOGUE WILL BE READY SHORTLY 



WATKINS & SIMPSON, Ltd. 



27, 28 & 29 DRURY LANE, LONDON, ENG. 



OUR MOTTO I THE BEST THE MARKET AFFORDS 



Valley 



Orders taken now for 1916 crop 



of 

 German — Swedish — Dutch Pips 



CHAS. SCHWAKE & CO., iDC, 90-92 W. Bnadwiy, NEW YORK 



KELWAY'S SEEDS 



FLOWER, VEGETABLE and FARM 



for present delivery or on contract. Special 

 quotations for next season and from harvest 

 1917 now ready. 



Langport, England 



Mention The Review when yon write. 



FOR 



Dutch and French-grown Bulbs 



WRITE 



HOGEWONING & SONS 



Bulb OroT^ara 

 Rynsburg, Holland 32 Broadway, New Yorii 



M«iitlon Tb« Review wImb yon writ*. 



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