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68 



The Florists' Review 



OCTOBBR 26, 1916. 



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PACIFIC Coast Department 



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Vaahon, Wash. — Three houses here, 

 each 20x200 feet, are being operated by 

 Charles Todd. 



San Jose, Oal. — Charles Navlet and 

 Arthur Cann, local growers, were prize- 

 winners in a flowet show recently held 

 here by a social ^ganization. 



EitzviQe, Washu— J. C. Kittel and 

 Edward Langlols Have formed a part- 

 nership to opwate a greenhouse and 

 growing gardeini here. * 



Seattle, Wash. — 3, O. Hankins has 

 acquired all the interests in the Seattle 

 Pottery and has ordered new equip- 

 ment which will \ ati least double the 

 output and make the output equal to, 

 if not greater than, the output of any 

 exclusive flower pot factory on the 

 coast. 



Wilmington, Cal.— J. M. Eidley, of 

 the Harbor Floral Co., commenting on 

 an item that appeared recently in The 

 Review, states thai; he has for some 

 years had a small stock of a white 

 amaryllis, the origin of which he has 

 never been able to ascertain. The flow- 

 ers are as white as those of the Easter 

 lily; in fact, like the Easter lily, they 

 first are pale green and ripen to a pure 

 white. • 



THIS IS ONE VIEWPOINT. 



As time flies by it is gratifying to 

 note that more florists are rebelling 

 against the old, conventional arrange- 

 ments in funeral designs. Almost every 

 week now brings to the surface someone 

 who- mixes brains with his funeral 

 work — those who not only please pa- 

 trons but attain a prestige that makes 

 possible a liberal charge for their 

 "knowledge of the business." 



Nowadays the graduate designer in 

 preparing a piece for any occasion aims 

 to have some sort of theme or dominant 

 feature embodied in his design that will 

 harmonize with the occasion. He does 

 not believe that a funeral piece should 

 be of such common arrangement that it 

 could serve as a floral tribute to any 

 number of deceased persons. He makes 

 each piece fit each case, as a custom 

 tailor shapes a suit of clothes for one 

 man, and one man only. The full- 

 fledged designer employs as the motif 

 of his design an event qt circumstance 

 in the life of the decedent, such as the 

 decedent's vocation or avocation on 

 earth, his achievement or hobby in life. 

 Then when the bill for the piece is 

 presented there is no complaint against 

 the price. The design was worth it; it 

 was clever; it was unusual; it was just 

 right. 



At the grave of a New Englander 

 some time ago there was a funeral piece 

 representing a violin, made entirely of 

 flowers. The decedent, although a busi- 

 ness man, was a master of the violin. 

 Two months ago a much respected Cali- 

 fornian passed away. At his funeral 

 was a heart-shaped design formed of 

 wild flowers and shrubbery picked from 

 the hills around his home. The de- 

 ceased was a native of the state arid a 

 lover of the outdoors. 



The accompanying illustration shows 

 a floral "forget-me-not," an arrange- 



A Forgct-Me-Not in Flowers. , 



ment designed to bring out the vocation 

 of florist, as the piece was a tribute to 

 Royal Hodsden, of Santa Monica, Cal., 



for many years a florist at Boston, who 

 died July 23. The design was made by 

 Albert V. Amet, manager of the Moun- 

 tain View Nurseries, who describes its 

 make-up as follows: "The stem of the 

 'forget-me-not' was closely covered 

 with plumoBus, the word 'memory' be- 

 ing made of white chenille. The 'petals' 

 consisted of pale blue cornflowers; the 

 lower portions were of light blue corn- 

 flowers and white centaureas. The 

 'stamen' and 'pistils' and the yellow 

 .'pollen' were made of wild spinach 

 flowers, African marigold, of lemon 

 color, and a few white centaureas. 

 From a distance the * forget- mernot' 

 appeared to be real, indeed." » [■ • 



Before starting a funeral piece it is 

 desirable to have a brief sketch of the 

 life of the decedent. Then one may 

 plan and "render to Csesar the things 

 that are Caesar's." 



LOS ANOELES. 



The Market. 



Brighter weather made everyone feel 

 better and set business on the up-grade. 

 Evidently people are returning from 

 the niountains and beaches in the con- 

 tiguous states, as shipping trade has 



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EUREKA, CAL. 



LARGEST GROWERS OF 



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