NOYSMBJSB 2, 1910. 



The I*Iorists^ Review 





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Vv 



Fashion Show Veek Wfaidow Decoration by Furrow & Co., Oklahoma Qty, Okla. 



but "Our place," or "Our business." 

 That is the kind of ambition which will 

 help them, because they will respect 

 themselves more in that they respect 

 their work and their employer, and it 

 will help the business in that custom- 

 ers will like to have dealings at a place 

 where the employees seem to be heartily 

 interested in seeing that people get the 

 best kind of service. 



When he makes his workers* ideals 

 his ideals and the other way about, and 

 shows some interest in their affairs and 

 lets them look into his affairs; when he 

 again becomes as most business men are 

 when they are beginning in business 

 and want helpers, and the helpers im- 

 press them so favorably that they treat 

 them like co-workers; when he manages 

 to show his workers that he is unsel- 

 fish, that he thinks of more than him- 

 self and the business; then will his 

 workers think for him and with him. 

 The motive power which drives his 

 business machine over the way to suc- 

 cess will be strengthened, and success 

 will not only stay with him, but with 

 them all who keep his shop windows 

 bright. 



THE SOUTHWEST UP-TO-DATE. 



At the recent fashion week in Okla- 

 homa City,'"'^hich is one of the season's 

 events in that section of the country, 

 attracting visitors from hundreds of 

 miles around, the merchants did their 

 best with window decorations, but none 

 succeeded in getting up a more pleasing 

 display than that of Furrow & Co., 

 whose decoration was arranged by 



Floyd Pendergraft, chief assistant to 

 Manager Lon Foster. The illustration 

 reproduced herewith shows the window 

 as it appeared at night. The special at- 

 traction was two of the self-contained 

 electric fountains invented by Edward 

 Galavan, of the A. (L. Randall Co., Chi- 

 cago. These are operated by a small 

 electric motor which throws the same 

 water over and over and they have en- 

 joyed a large sale to florists for the rea- 

 son that they can be used in window 

 and table decorations with no other at- 

 tachment than an electric wire, no pip- 

 ing being needed. In addition to the 

 fountains the accessories used were 

 two bird bowls, decorated with flowers, 

 one with Ophelia roses and valley, the 

 other with Sunburst roses; a bird cage 

 decorated with valley . and plumosus, 

 large vases for mums and bud vases for 

 Bussell and Ophelia roses. Retail flo- 

 rists have been slower than n}ost mer- 

 chants to employ accessories in window 

 decoration and still largely confine 

 themselves to the use of such articles 

 as they sell or employ in work for their 

 customers, although in other lines of 

 trade the window decorator frequently 

 spends much money on his background 

 and the surroundings that are so valu- 

 able in showing merchandise to best ad- 

 vantage. The stage setting counts al- 

 most as much as the acting. 



The Oklahoma City merchants have 

 advertised fashion week far and wide 

 and people come from all over the state 

 to see the sights. The Furrow window 

 was viewed by thousands and attracted 

 so much favorable comment that Mr. 



Foster considers it one of the best ad- 

 vertisements they ever have had. 



ON TO BLOOMINaTON. 



According to J. F. Ammann, secretary 

 of the Illinois State Florists' Associa- 

 tion, the prospects are good for an ex- 

 cellent show at Bloomington, 111., No- 

 vember 9 and 10. The local fiorists alt 

 will participate in the show and many 

 exhibits are pledged from Chicago- 

 growers and members through the state. 

 The Coliseum is to be used. Exhibits^ 

 should be shipped care of A. Washburn 

 & Sons, who will see that .they are prop- 

 erly staged. 



There is to be no business meeting- 

 of the Illinois State Florists' Associa- 

 tion, but a good fellowship luncheon is- 

 to be served at 7 p. m., November 9, at 

 which there will be a general exchange- 

 of views. It is figured that this oppor- 

 tunity for talking over the trade situa- 

 tion is of sufficient importance to com- 

 mand the attendance of practically all 

 the leading fiorists through the state^ 

 Chicago will be well represented. The 

 party will leave on the Chicago & Alton 

 train from the Union station at 10:15- 

 a. m., November 9. 



Olivette, Mo. — Steam was turned on 

 for the first time in the new range of 

 Charles Steidle, of Olivette, Mo., last 

 week. The houses were constructed by 

 the American Greenhouse Mfg. Co. The- 

 entire cut of this range will be shipped 

 to H. G. Berning, of St. Louis, Mo. 



