■^•1'* '-'il 





22 



The Florists' Review 



NOVEMBBB 2, 1016. 



■rtabllihed. 1807. by O. L. OBANT. 



PabUshed every Tbanday by 

 Tbb Fix>bi8is' Pububhinq COw 



BSO-seO Oaxton BnUdlnr, 



aOSSooth Dearborn St., Obloago, 



Tele..Wab«tfi81SS. 



Be^atered cable addreM, 



yiorrlew. OblcaffO. 



Catered as second class matter 

 Dec t, 1807. at the poetofflce at Ohl. 

 oago. IlL, OBder the Act of March 



Sabseription priceAl.OO a year. 

 To Oanada. $2.00; to Europe. $3.00. 



Advertising rates qooted npoa 

 request. Only strictly trad* ad- 

 ▼ertialiiff accepted. 



NOTICE. 



It is ifltpoBsibl* to flrnaraata* 



th« InsertloB, diBooBtinnaae* or 



altoratioB of mMj adTortiaoaiOBt 



oaloBs InstraetionB aro rooeiTOd 



BY 6 P. M. TUKSDAT. 



80GZBTT or AKESXGAV FL0KI8T8. 

 beocporated by Act of OoMgrees, March 4. UOt. 



OIBoars for 1018: PresldeBt, Daniel MMBscle, 

 ■•■ Franelsoo; Tloe-presldent. B. O. Kecr. Heas- 

 taa. Tax.; seontur. Jeha Toiibs, 88 w. S8th 

 ■t., Kew Tsric Otty; treasnrer, J. JT. Ill—, 

 Itaiaha. 



OOoen for 1817: President, Bobsrt O. Kan, 

 HeDstoa, Tex.; rloe-presldent, A. !<. Miller, Ja- 

 BUdca. N. T.; secretary, John Temif, 68 W. 28th 

 Bt., New Tsik City; treasorer. 3. J. Haas, 

 OBKBha. Neb. 



Thlrtx-thlrd annual oonventlOB, JT«w Tsik. 

 >. T.. AapMt U to 24, 1917. 



Besolts brine adrertising. 

 The Beriew oringB results. 



No previous presidential election ever 

 had 80 little effect on the florists' bnsi- 

 ness. 



To continue success the florist's good 

 front must always be accompanied bj a 

 lot of follow-up work. 



Fob a short, expressive nickname for 

 the members of tbe F. T. D., let them be 

 known as the ' ' Live Wires. ' ' 



So GREAT is the general confidence in 

 the good business that lies ahead that 

 the trade is not afraid to take hold of 

 anything that promises to be ready for 

 market in the next nine months. 



The Review has received a handsome 

 copper plate engraved invitation to par- 

 ticipate in the State Florists' Associa- 

 tion's flower show at Dallas this month. 

 It looked like a bid to a wedding. Those 

 Texans certainly do things up in good 

 shape. 



Advertisers are urged to cut out the 

 items that are cleaned up; it is an ad- 

 vantage to everyone to have the adver- 

 tisement kept up to date; buyer, seller 

 and publisher all are injured by the con- 

 tinued appearance of advertisements of 

 stock which cannot be supplied. 



So well do Stuart Low & Co., the well- 

 known British firm, think of a certain 

 American begonia that they are distrib- 

 uting a handsome colored plate describ- 

 ing it as "an invaluable continuous win- 

 ter-flowering plant. ' ' But they misspell 

 it "Mrs. J. A. Petersen." 



THEY AUi BEAD THE BEVIEW. 



When an advertiser makes a proposi- 

 tion of such a nature that only a lim- 

 ited number are interested he should 

 not expect a flood of replies — ^but where 

 the proposition interests & considerable 

 number the result is different. Like 

 this: 



Please kill our ad; we did not know there 

 were as many In the United States as replied 

 to that first insertion. — Hoskins Floral Co., Bis- 

 marck, N. D., October 24, 1916. 



When you hear a man complain of 

 the cost of advertising you can be 

 pretty sure he spends a good bit of 

 money elsewhere than in The Review. 



BEBUN SATS ALL'S WELL. 



W..,F. Gude, Washington representa- 

 tive of the S. A. F., has at length re- 

 ceived a reply from the State Depart- 

 ment, dated October 27, to his letter of 

 September 15 relative to the restric- 

 tions at that time said by some to have 

 been placed on the exportation of Bel- 

 gian plants, especially azaleas. The 

 azaleas already are here. The letter 

 follows: 



Beferring to yonr personally expressed desire 

 for information relauve to the importation of 

 asaleas and similar goods of Belgian origin, 

 you are Informed that the Department has re- 

 cei-ved a report by cablegram dated October 26, 

 1016, from the American Embassy at Berlin 

 stating, in substance, that the German Foreign 

 Office has received a statement from the Got- 

 cmor General in Belgium that no objection 

 exists to the exportation to ttie United States 

 of horticultural products. Only a small quantity 

 renuins for shipment this year, as, according 

 to a report from economic committee at Ghent, 

 several hundred thousand francs' worth of flow- 

 ers [plants] were shipped to this country some 

 six weeks ago. 



The statement that tills year's exportation was 

 not allowed by German authorities is reported 

 to be due to a misunderstanding. This year's 

 exportation was effected through individual ap- 



SUcants and not through the intervention of the 

 yndicate des Horticulture Beiges. 

 Very truly "yours, 



Marion Letcher, 

 Acting Foreign Trade Advisor. 



POT FAMINE COMINa. 



Practically every large manufacturer 

 of flower pots is urging customers to 

 buy now and make sure of a necessary 

 spring supply, predicting that the early 

 part of 1917 will see flower pots scarcer 

 than they ever have been before. 



In common with manufacturers in 

 inost other lines, the makers of flower 

 pots have been advancing their prices 

 more or less steadily through 1916, the 

 rise now amounting to from twenty-five 

 to thirty-five per cent. This is said to 

 have been necessary in order to keep 

 the potteries in operation. Goal and 

 labor are the principal items which go 

 into the cost of manufacture of flower 

 pots, and each has advanced sharply 

 this year, but all the minor items of 

 business living also have advanced, and 

 the pot business is said today to be not 

 so profitable as it was a couple of years 

 ago before price advances began. 



During the summer many of the pot- 

 teries have been working short-handed, 

 and some of them actually have been 

 closed down, because of the impossi- 

 bility of finding men to keep them going. 

 The result is that today there are fewer 

 flower pots in the warehouses than at 

 this date in many recent years. Some 

 of the potteries already are unable to 

 supply all sizes for prompt shipment. 



As there has been a shortage of flower 

 pots in the early part of each year for 

 several seasons, a considerably flurry is 

 considered certain as soon as the spring 

 demand makes itself felt. Still higher 

 prices are predicted, with much delay 

 in shipments. 



FBEE FLOWEBS A FBEE AD. 



Did you ever notice how empty the 

 vrindow of the telegraph of&ce ist 



Vincent J. Gorly, of Grimm & Gorly, 

 St. Louis, has an idea that seems to 

 hold large possibilities for inexpensive 

 publicity for the telegraph delivery ser- 

 vice our trade offers. Mr. Gorly has 

 noted that the windows of telegraph 

 offices seldom have anything in them, 

 and he suggests a vase of flowers, pro- 

 vided by the local florist, who also is 

 to supply a neatly lettered card of 

 suitable size explaining that the florist 

 has correspondents everywhere to whom 

 he can telegraph orders that will get 

 quick attention. 



Mr. Gorly suggests that for a certain 

 week, to be agreed upon in advance,' 

 every member of the trade who is in.; 

 terested in increasing the out-of-towi 

 service feature of the business, main- 

 tain such a display in the nearest tele- 

 graph office. There is no question that 

 the manager of the telegraph office will 

 like to have the flowers and will dis- 

 play the sign. 



THAT DAY IS DONE. 



It is feared the day is done when it 

 will be possible for wholesale florists 

 to sell only within the trade. At the 

 moment there is a nation-wide scarcity 

 of good stock, which makes it possible 

 for the wholesale grower of cut flow- 

 ers or plants to choose his customers; 

 he can discriminate against those who 

 do not pay promptly, against those who 

 make complaints of unwarranted na- 

 ture, or even against those whose meth- 

 ods of resale he does not consider as 

 desirable to support, but on the whole 

 the production of stock in this country 

 now is so large that when growing 

 conditions are favorable and demand 

 no greater than ordinary, there is a 

 surplus of the less desirable grades, for 

 which the wholesaler is compelled to 

 choose between the dump and a sale 

 outside the trade. There still are grow- 

 ers so fortunate that they have not yet 

 produced more than they could sell to 

 the legitimate trade, but the majority 

 have seen times when it was necessary 

 to go outside or call the stock a total 

 loss. It is a condition that is deplor- 

 able, but it is a fact and not a theory 

 that is to be reckoned with. 



CHICAGO. 



The Market. 



City demand last week suffered from 

 one of those periodic slumps which 

 seem to come at certain intervals and 

 for which it is almost impossible to 

 account. Sunday and Monday, esx>e- 

 cially, were markedly slow. Shipping 

 demand, on the other hand, has been 

 gaining in strength steadily and is now 

 quite brisk. Probably the outstanding 

 feature of the market is the great sup- 

 ply of mums, pompons, and nearly all 

 varieties of roses, which are flooding 

 in, creating a condition almost akin to 

 a glut, although so far at least the stock 

 has been clearing, if at prices averag- 

 ing considerably lower than heretofore 

 this season. Mums, which up to a 

 week ago were a little backward, have 

 spurted ahead, due probably to the 

 warm weather which obtained during 

 the latter part of last week, and are 

 now well caught up. This greater sup- 

 ply, combined with a slackened demand, 



