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24 



The Florists' Review 



November 2, 1916. 



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ROSES-ROSES-ROSES 



RUSSELL 



ALL OTHER 

 VARIETIES 



OPHELIA 



Randall Cut Flower Service is never better shown than 

 on Rose Orders. Plenty ol stock, in all leading varieties 

 and lengths up to 36 inches, enables you to get the kind 

 of Roses you need. H •/ - ^ ;.-* .;*. , 



.^t:.-' - 



I ULIES 



S Your order for 



5 Lilies will be well 



E taken care 



= of. Hun- 



S dred and 



E thousand 



5 lots . our 



S specialty. 



CHRYSANTHEMUMS - POMPONS 



Both Mums and Pompons are now to be had in quantity, 

 the choice and popular-priced stock is available. 



Both 



GREENS I 



Extra good ter- S 

 vice and quality E 



. L.R^ndall Cpmpan^ 



WABASH AVE. AT LAKE ST., CHICAGO, ILL. 



now. 



Ferns, 



Galax, 



Smilax, 



Mex. Ivy, 



Plumosus, 



etc. 



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Menrinn The Kevlew when von write 



has naturally tended toward lower 

 prices. Pompons are coming in fast 

 but are clearing well. 



Boaes are of excellent quality and as 

 a rule are clearing well. Beauties are 

 just keeping pace with the demand, 

 while the supply of Hoosier Beauty is 

 not large enough to meet the demand. 

 Mrs. Bussell, Champ Weiland, Rich- 

 mond, Ophelia, Milady, Killarney and 

 Killarney Brilliant are clearing at con- 

 cessions. Both White Killarney and 

 Double White Killarney, however, are 

 . long, without much demand. On the 

 I whole, the rose situation may be said 

 !to be satisfactory, with prices holding 

 •up iairly well for the height of the 

 ■mum season. 



Carnations have improved wonder- 

 fully, both as concerns quality and 

 . quantity. Low grade stock has practi- 

 cally disappeared from the market, the 

 supply of first-class material being am- 

 ple to meet the demand. On the whole, 

 carnations are clearing well. Valley 

 remains scarce, while Easter lilies also 

 , are few and in little demand. Snap- 

 ; dragon is just holding its own, while 

 sweet. peas are still short. Single vio- 

 . lets are coming in at a fairly good rate. 

 Although they are rather small, the 

 quality, nevertheless, is good. Eastern 

 violets are not yet so abundant as usual 

 at this date. Cattleyas remain about 

 the same as heretofore, enough to go 

 around at the price. 



Greens are coming in well and are 

 clearing evenly. The supply of smilax 

 is now large enough to meet demands. 

 Mexican ivy is also beginning to arrive 

 in good lots. 



Mr. Amling's Idea. 



E. C. Amling has rather fixed ideas 

 on certain subjects, the prices of fiow- 

 ers and plants, for instance, as he has 

 given, them years of study. 



"The only reason why certain florists 

 are retailing at the prices they are is 

 because they never ask any more, ' ' said 

 Mr. Amling the other day. "If a' re- 



CARNATIONS 



are in much better supply, than they have been for a long 

 time and we can take good care of you from now on. In 

 fact, all stock is coming in fine. We can give you any 

 grade you might need — give us a chance at a standing order 

 and see for yourself how we can take care of it. 



■•tabUaliAd 188S 



Xnoorpoimt«d ISM 



Kennicott Bros. Co. 



WHOLESALE COMMISSION FLORISTS 

 163-5 North Wabash ATanua, Chicago, IllinoU 



Itoatlon Th« Eerlew irbwi y<m wrlta. 



tailer never asks more than a certain 

 low price, how can he ever get more? 



"Let the man who thinks he can get 

 only 50 cents per dozen for carnations 

 try this plan: Have three grades and 

 show them all to each customer — one 

 grade at 35 cents per dozen, another at 

 50 cents and the third at 75 cents. Be 

 certain each grade is worth what is 

 asked for it, and let each customer take 

 his choice. The number who soon 

 always will take the best grade will 

 surprise the man who thinks 50 cents 

 is the limit in his neighborhood. 



"The failure of their home crops, 

 forcing them into the wholesale mar- 

 kets, will be a blessing in disguise to 



more than one country florist who has 

 been retailing too cheaply tte stock he 

 grows, not only retailing at wholesale 

 prices but in some cases retailing tit 

 prices below the cost of production. 



"The grower who complains of pres- 

 ent prices should look around; prices 

 for good stock are on a profitable level; 

 the trouble lies elsewhere. Perhaps the 

 grower is not turning out a grade of 

 goods that will get the money; proba- 

 bly the houses are not producing as 

 much as they should. Take the most 

 successful growers as a standard and, 

 by better growing methods, bring all 

 the others up to a point where they are 

 turning out the same quantity and 



