

32 



The Florists' Review 



NOVRMBEB 2, 1916. 



Boxwood 



$ 7.50 par S9-lb. crate 

 14.00 per 100 Iba. 



Booking orders now for de- 

 livery December 1st. 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nnUDELriIIA,rA. 



BALTIMORE. MD. 



WASHINGTON. D. C. 



New Bronze Galax 



Ready about November 20th. 



$7.50 per case 



Place your order now. 



MUMS— BONNAFFON— MUMS 



CARNATIONS 



The supply has increased consid- 

 erably during the past week and 

 prospects are that there will be an 

 ample supply now for the balance 

 of the season. Only such varieties 

 as those that have the best keeping 

 qualities are selected for out-of- 

 town shipment. We guarantee our 

 stock to be absolutely fresh and 

 with this guarantee you can safely 

 place your order for Carnations 

 with us. 



and all other varieties worth having 

 we offer you this week. On account 

 of the large supply, we are giving 

 our customers unusual value in 

 Chrysanthemums. With most buy- 

 ers, quality is the first consideration. 

 We can please you. Send your next 

 order to us. 



POMPONS 



The indoor stock is in full supply now 

 in all colors, white, pink, yellow, bronze 

 and many mixed colors. 



BEAUTIES 



of the best quality and at the 

 lowest market price. Our 

 growers are cutting plenty of 

 the medium grades at 



$12.00 aod $15.00 per 100 



The quality of this stock is 

 fine, good sized buds of a splen- 

 did color. 



Mention The Review when yog write. 



PHILADELPHIA. 



The Market. 



There are two sides in the cut flower 

 market, just as there are two sides m 

 the national election. The result of the 

 struggle between these two sides in the 

 cut flower market is seldom in doubt 

 during the first week in November; it 

 certainly is not in doubt this time. Just 

 as the struggle between the Repub- 

 licans and the Democrats in the na- 

 tional election is determined by those 

 who join one side or the other for some 

 reason, so is the result in the cut flower 

 market determined. Early in Novem- 

 ber there are large accessions to the 

 side of the sellers and large defections 

 from the side of the buyers. The rea- 

 son for this is that every florist who 

 boasts a greenhouse becomes a pro- 

 ducer now. He is apt to raise chrysan- 

 themums, to sell them to his customers, 

 to his neighbors an^ sometimes to put 

 them on the wholesale market. The old 

 Scotch saying that "many littles 

 make a mickle" applies here. It may 

 be that no one of these florists who are 

 on the side of the buyers at ordinary 

 times puts a great many flowers on the 

 market, but the aggregate production 

 of these greenhouses is enormous. The\ 

 take a large number of usually good 

 buyers over to the other side. The re- 

 sult is a vastly overloaded market, in 

 which the sellers have no show what- 

 ever. It is a wise grower, of flowers 

 other than chrysanthemums, who limits 

 his production at this season. 



This introductory paragraph, with its 

 political comparison, will clearly por- 

 tray the conditions in the market today. 

 There is no stability to prices. A cer^ 

 tain number of flowers are sold at fair 

 figures. The balance are "gotten rid 

 of," as the sellers say, in unsatisfac- 

 tory transfers. The real truth of the 

 situation is that there are today nearly, 

 if not quite, enough chrysantbcoiums to 

 meet all demands without the assistance 

 of any other flowers. The business. 



BERGER BROS. 



Have your own show with our 



FANCY MUMS 



YELLOW WHITE PINK 



Also medium grades in all colors. 

 In any quantity. 



ROSES CARNATIONS VIOLETS 



The best flowers in the market. 



1225 RACE ST. PHILADELPHIA 



* 



Mention Ttw ttmrUm nhma yoa write. 



being distributed among so many vari- 

 eties of flowers, is carrild on at a loss. 



Boses, being in heavy crop, have 

 suffered most. Many of the growers 

 have restricted production in order to 

 save their plants. No one would be- 

 lieve this who saw the way the boxes 

 of roses are coming into town. The 

 stories of bargain sales are numerous. 

 Carnations, being in smaller supply 

 and, as one expert put it, in better 

 hands, are not suffering quite so much. 



Chrysanthemums, while they have 

 sold a little better than anything else, 

 are hardly bringing prices that can be 

 called satisfactory. Perhaps this is due 

 as much as anything to the high pitch 



of expectations, due to mdnition orders 

 and other big business, for prices are 

 fully equal to those of last year, but 

 then last year was below par. The late 

 William K. Harris was fond of saying 

 that early chrysanthemums, meaning by 

 that those that bloom before the big 

 shows of the first week in November, 

 were undesirable and unprofitable. He 

 based this idea on the irregularity of 

 the early demand, saying that when 

 business started in earnest chrysanthe- 

 mums would pay well. Let us hope it 

 will be so this season. 



Next Week's SIiow. 



The fall show of the Pennsylvania 



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