NOtbmbee 2, 1916. 



The Florists^ Review 



63 



The Whole Trade 

 Will be Watching 



for the mail that will bring the 



Special 

 Aufumn 

 Number 



OF 



TO BE ISSUED 



"The'Review has aTcertain magnetic quality that causes people in the 

 Trade to drop everything else as soon as The Review makes its appear- 

 ance. Something will be wrong if ever it fails to arrive of a Saturday." 

 -ZIEGER & SONS, Philadelphia, Pa., Sept. 17. 



November 16 



[The Special Number is one week later 

 thau usual this year, because Thanks- 

 giving does not come until November 30.] 



The ONE way to reach the Trade Buyers is through this ANNUAL SPECIAL NUMBER, 

 a fortnight before Thanksgiving, and just at the right time for the BIG BUSINESS. 



TIME TO START THE ADVERTISING 

 OF CHRISTMAS NOVELTIES 



Last Forms Close Tuesday, November 14 



THE ALBUM OF DESIGNS (Fourth Edition) 



By the time an order can reach us we will be mailing the NEW ALBUM OF DESIGNS— printed on Art 

 t)aper and a real help in any place where Flowers are sold to the public. 75c per copy, postpaid. 



FLORISTS' PUBLISHING CO., 508 South Dearborn Street, CHICAGO 



-* -'-= J.w^W A . ii ^ •» fi 1^ III tfs ' iiHli" 





