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70 



The Florists' Review 



■ NOVEMBBB 2, 1916. 



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I Pacific Coast Department 



La Jolla, Cal.— M. C. Elliott, who has 

 been sponsor for the Garden Shop 

 here, has taken over the La Jolla 

 Floral Gardens, the owner of which, 

 W. O. Chamberlin, now resides in Min- 

 neapolis, Minn, 



Santa Cruz, Cal. — W. W. Ayers has 

 had a highly successful season and is 

 sold out of his specialty, Freesia Purity 

 bulbs. He says he has found The Re- 

 view the most profitable advertising 

 medium of any he has used. 



San Diego, Cal. — The Harris Seed Co. 

 lias moved its nursery sales yard 

 from next door to the s6ed store 

 to the southeast corner of Twelfth 

 street and Broadway, where it has 

 leased a piece of property. The com- 

 pany has erected lath houses and a 

 greenhouse, and carries the largest and 

 most varied stock of fruit trees, orna- 

 mental trees and plants south of Los 

 Angeles. O. G. Austin and T. A. 

 Young have charge of the nursery de- 

 partment. Both are nurserymen and 

 first-class landscape artists. 



WATSONIAS IN CALIFORNIA. 



Is it possible to force watsonias in 

 the latitude of southern California! 

 The plants are in a bed and were ten 

 inches high October 15. Last year they 

 started to bloom March 10, outdoors. 

 Do you think I could have the plants 

 in flower at Christmas if I placed glass 

 over them and gave them good heat? 



S. N.— Cal. 



It is extremely doubtful if watsonias 

 will develop more rapidly by placing 

 them in heat. Certainly they cannot be 

 forced in time for Christmas. On the 

 coast many bulbous flowers are earlier 

 than in other sections of the country, 

 but the watsonia is one that, according 

 to my experience, does not lend itself 

 readily to forcing. 



H. B. Bichards. 



LOS ANGELES. 



The Market. 



Dull, foggy weather in the mum sea- 

 son is not conducive to good business 

 or good flowers, and it looks as though 

 the best of the outdoor mums will be 

 about over by the middle of the month. 

 Warm, moist nights spot the blooms, 

 making them unfit to ship, but our 

 wholesalers are well aware of this and 

 ship only perfect flowers. The green- 

 house-grown flowers are best and of 

 these there are still a large number 

 coming on of the late varieties. 



Boses are more plentiful and better 

 in quality than for some months, and 

 they now ship with perfect safety. 

 Violets are in their prime and will con- 

 tinue so during the season. A few 

 doubles are shown, but the singles are 

 the mainstay, selling and shipping bet- 

 ter and holding their fragrance over a 

 longer period. The double blue corn- 

 flower is an excellent shipper, lasting 

 weU and selling freely. It haa none 

 of the flimsy character of the old sin- 

 gle forms and is getting to be quite a 

 staple. 



Dahlias still arrive in quantity, but 

 there are signs of waning in popularity. 

 Golden West holds its own, its neutral 

 tint of coloring making it exception- 

 ally useful. Orchids are in better de- 

 mand and the supply is just about 

 equal to it. ^lley is scarce. Cecile 

 Brunner roses are more plentiful. In 

 plants cyclamens are about the most 

 popular, though there are a good num- 

 ber of begonias. Ferns are meeting a 

 good demand. Greens of all kinds are 

 plentiful. 



Various Notes. 



H. A. Turner, while presumably not 

 going into the nursery business, is grad- 

 ually acquiring a large collection of 

 choice and rare conifers around his 

 place at Montebello. Many of the vari- 

 eties are unique and he soon will have 

 to thin them out, so rapidly do they 

 make large specimens in this favored 

 clime. The cut of roses now is large, 

 but Mr. Turner says he has no difficulty 

 in disposing of the whole of it. 



A look around the Montebello nursery 

 run by Charles Winsel showed every- 

 thing in fine shape and growing freely. 

 A choice collection of new roses, some 

 excellent conifers and shrubbery, gen- 

 erally in great variety, are grown prin- 

 cipally for Mr. Winsel 's retail trade at 

 the store and his landscape work. The 

 whole place is in fine condition. 



Freeman is showing baskets of good 

 Irish Fireflame roses. 



At the Broadway store of S. Murata 

 & Co. there are plentiful signs of activ- 

 ity, large consignments of flowers and 

 supplies leaving there daily. The roses 

 here are in flne shape, now excellent 

 shipping stock. This house makes a 

 specialty of long-distance shipments of 

 violets, controlling the output of several 

 of the largest growers. 



The California Cut Flower & Ever- 

 green Co. reports business good at the 

 new location on West Seventh street. 



The L. A. Floral Co. is making large 



shipments of roses daily in all the new 

 and most popular varieties. A look 

 around the store showed fine Ophelia, 

 Francis Scott Key and Prima Donna 

 roses. 



Thomas Wright has returned from an- 

 other trip to Baldwin lake and Bear 

 valley, where he has been looking after 

 his mining interests and, incidentally, 

 bagging the limit of duck from the lake. 



The annual chrysanthemum show held 

 under the auspices of the Pasadena 

 Horticultural Society opened October 26 

 in the new dance halls of the Hotel 

 Maryland, on Colorado street. The 

 rooms are perfect for the purpose and 

 the show was well arranged, so that the 

 beauty of the groups was seen from 

 every angle and the general public had 

 ample room to walk around. The plants 

 were unusually good, but, owing possi- 

 bly to the weather of late, the cut flow- 

 ers were not so good as usual. Still, 

 there were some magnificent flowers, 

 and all classes were well represented. 

 Table decorations were a distinct fea- 

 ture, but, taken on the whole, they were 

 not any too good. The trade was rep- 

 resented by Edward Rust, who showed 

 a fine collection of dahlias. The Clem- 

 ence Nurseries, as usual, had a pretty 

 display, this year consisting of Rex be- 

 gonias in great variety. The Coolidge 

 Rare Plant Gardens were responsible 

 for a fine collection of tropical fruits. 

 The Mentor Nursery had a pretty group 

 of rare plants. From Los Angeles, Mor- 

 ris & Snow, the Germain Seed & Plant 

 Co. and Paul Howard had exhibits of 

 various kinds. 



C. Bates, of Eagle Rock, is in with a 

 fine cut of mums, some especially good 

 Appletons being among them. A good 

 deal of this stock is handled by Fred 

 Sperry, of the L. A. Floral Co. 



H. E. Richards. 



William P. . Joplin, of 1657 West 

 Fifty-sixth street, formerly an electrical 

 contractor at Newport Beach, is a new- 



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I Chrysanthemum Headquarters I 



L. A. FLORAL CO. 



5 HOUSE OF QUALITY AND SERVICE S 



= Long Distance Shipping our Specialty = 



I 407 So. los Angeles Street, LOS ANGfLES, CAL | 



E BUSIEST PLACE IN TOWN = 



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MonftoT) Th> Ri'Tlfw when yon write. 



CAN YOU USE THESE PLANTS IN YOUR BUSINESS? 



Strepto8oIen Jamesonii, elef?ant 2-inch stock, $2.00 per 100. 



Creeping Coleus, Also Krand for baskets or wall pockets, 2-iDch pot stock, $3.00 per 100; larger, tS.OO 



per 100. 

 BeKonla Lnminosa, Vernon and Prima Donna, strong transplanted stock, $1.60 per 100. 

 Primala Sinensis, 2'2-tnch, extra strong, $3.00 per 100 



Rose Geraniums. Grand, bushy 4-tnch stock plants, $1.00 per 100— worth double. 

 Geraniums, All colors, rooted cuttings, $10.00 per 1000; unrooted, $5 00 per 1000. 

 Salvias. Stock plants, 9-lnch to 12-lnch, bushy. A snap at $4.00 per 100. 



GERMAIN SEED & PLANT CO. 



NURSERIES, MONTEBELLO 326-328-330 South Main Street, LOS ANGELES, CAL. 



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