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The Horists' RevKw 



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NOVKMBBK 2, 1916. 



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QYes, Mr. Florist, be particular as to what kind of Magnolia Leaves you buy now, under 

 the present conditions. 



flDye colors have advanced from 1000% io 2000%; preparing chemicals have exactly 

 doubled in prices since the war began, as have also the paper cartons. In spite of this, we 

 are in position to furnish you with first-class Magnolia Leaves through your wholesaler 

 at a small advance in comparison with the above. 



f^We irnarantee that the quality of our leaves is as good now as they were before the war, land that they are pre- 

 ^ pared fully, regardless of the above-stated high prices of the materials. 



Your Problem Is: BEWARE OF IMITATIONS! 



Buy Our Brand, "SUPERIORA" MAGNOLIA LEAVES , 



€LWe can give you better service in every vv^ay, on account of our large output' of these igoods. 



CYou fool yourself if you buy the cheaper grade of leaves, as they will become • mildewed and they will dry .out 

 shortly after the boxes are opened. Our goods are sold by every leading wholesale florist in the United States and 

 Canada, and they have stood the test for the past six years. . . .,■,..;, , . 



C.A macuolia leal is only worth naing^ if it has boon'*' f ally preserTed, but NOT by a cheap process,' 

 which enables others to sell the leaves cheaper by a few cents. You pay these few cents about ten or fifteen times 

 over, when you consider the poor value of these goods. ... — 



DR. H. DUX CO., Inc., Jacksonville, Fla. 



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New York Florists' Supply Co., Inc. 



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103 West 28th Street 

 NEW YORK 



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Headquarters for Ferns, Galax, Laurel, 

 Sphagnum and Sheet Moss and all 

 kinds of Decorative Evergreens. Also 

 every other variety of Florists' Supplies 



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