February 1, 1917. 



The Florists' Review 



31 



demand they should be profitable varie- 

 ties to mate with Ophelia. When grown 

 for the wholesale market, especially the 

 Chicago market, they have not proven 

 profitable, as the demand for the 

 blooms of these varieties has not been 

 steady enough to pay the growers to 

 produce them in quantity. I believe 

 they sell well in the eastern markets. 

 Both varieties are practically free 

 from disease and grow best in a tem- 

 perature of 60 degrees at night, with 

 4 to 6 degrees higher on cloudy days 

 and 10 degrees higher on sunny days. 



W. J. "K. 



LANG 



SOUTHERN PROGRESS. 



The florists' business in all the south 

 has been making rapid progress of late, 

 but in no section better progress than 

 in the southwest. The number of new 

 people entering the business has been 

 considerable, but the greater part of 

 the increased demand has been absorbed, 

 thus far, by the old, established florists, 

 who have been adding to and improving 

 their facilities at a remarkable rate. 



Illustrations in this issue show the 

 downtown store of the Lang Floral & 

 Nursery Co., of Dallas, Tex., and the 

 greenhouse establishment on Ross ave- 

 nue, the two constituting an equipment 

 modern in every respect. 



The first greenhouses are among the 

 oldest in the south, Otto Lang, the presi- 

 dent of the company, having been among 

 the pioneers in his section, but, as the 

 picture indicates, the office building is 

 new, as are the greenhouses in its rear, 

 the latter being of the wide modern 

 type. The greenhouses and sales office, 

 originally located in the outskirts of the 

 city, now are in the thickly built up 

 "heart" of the city, but the policv 

 of making it easy for the people of 

 Dallas to buy flowers long ago called for 

 opening a downtown store. Recently a 

 new and better location was secured and 

 a few weeks before Christmas the pres- 

 ent establishment was opened, on one of 

 the best corners in the city. One of the 

 illustrations shows the front, with its 

 two modern display windows, while the 

 other gives an idea of the interior ar- 

 rangement, the latter photograph having 

 been made without decoration so as to 

 better show the fixtures. 



KANSAS CITY. 



The Market. 



Business has been good in all lines. 

 There are large receipts of cut flowers, 

 but the demand is ahead of the supply 

 and all kinds of seasonable stock are 

 cleared out every evening. The prices 

 on some stock are a little above normal. 

 The stiffest market is on Beauties, 

 which still are on the short side. Some 

 fine Russells arc seen, but the good ones 

 are as scarce as Beauties. Roses in 

 general are short of the usual supplv 

 and prices are high. The supplv of 

 carnations is about the same as that 

 of last week, the blooms not being any 

 too plentiful. There is a sufficient sup- 

 ply of lilies for present needs. Sweet 

 peas are the most plentiful flowers at 

 i'resent, but the prices of these are high. 

 The sweet peas this year have better 

 and longer stems tiian those of the win- 

 tor crop last year. Bulbous stock of all 

 kinds IS more plentiful and the quality 

 IS good. Stevia is rapidly disappearing. 



Various Notes. 

 The Western Association of Nurscry- 

 '"on hold its twenty-seventh annual 



Front of the New Store of the Lang Floral & Nursery Co., Dallas, Tex. 



meeting at the Coatcs House in this 

 city January 24 and 25. 



L. C. Fields, of Kansas City, Kan., 

 has been in business in that city for 

 twelve years. He has 4,500 feet of 

 glass devoted to pot plants. His son, 

 R. H. Fields, is associated with him. 

 What with the work in the greenhouse 

 and the cut flower trade, both are busy. 

 They have large quantities of funeral 

 work and their pot plant sales are good, 

 especially of cyclamens, begonias and 

 lilies. 



Mr. and Mrs. John Stevens were go- 

 ing home in their automobile on the 

 evening of January 25 when they met 

 with an accident. Both were injured, 

 but not severely. The car was smashed 

 beyond repair. This somewhat crippled 

 Mr. Stevens' delivery service, as he 

 has been delivering orders in his tour- 

 ing car. 



A. Newell had one of the largest 

 decorations of the season at the Hotel 

 Muehlbach last week. 



C. W. Lemon, who formerly was asso- 

 ciated with the Olatlie establishment, 

 and L. F. Clivc, of To])eka, have bought 

 the St. Mary's greenliouses. These two 

 men have had a wide experience in 

 landscape, greenhouse and store work. 



R. S. Brown & Son are busilv occu 



l)ie(l with their shipping business and 

 are preparing spring stock. This firm 

 lias a great many orders already booked 

 and inquiries are heavy. ]Mr. Bridge- 

 land says that from the looks of things 

 it is going to be hard to get enough 

 stock to meet the demand. 



The J. G. Peppard Seed Co. has in- 

 stalled machinery for mixing lawn grass 

 seed. This concern reports that busi- 

 ness has started to open up. 



The Harnden Seed Co. states that im- 

 ported seeds are alarmingly scarce. This 

 company gays that business is good and 

 that business this spring will be heavy 

 on account of the high cost of living, 

 which makes for more vegetable gar- 

 dens. 



T. Lee Adams says that seeds are 

 higher in price, but that this does not 

 seem to affect the sales, as there is too 

 large a demand. The shipping business 

 has started and a large number of or- 

 ders are booked. W. J. B. 



Elmira, N. Y. — Another section is to 

 be added to the large range of the 

 United States Cut Flower Co. The new 

 addition is to be erected at a cost of 

 about .$25,000 and will be 300 feet long. 

 It is to be devoted exclusively to Mock 

 and Ophel'a roses. 



Interior of the New Downtown Store of the Lang Floral & Nursery Co., Dallas. 



