Fbbeuary 1, 1917. 



The Florists' Review 



pay more than they are asked; if the 

 florist still sells carnations for 35 cents 

 a dozen and never asks any more, the 

 price of carnations among ^is custoiiifsrs 

 never will be 50 cents per dozen; but 

 if he sets up a fair grade of goods ond 

 asks 50 cents per dozen he will get it 

 as easily as he formerly^ got 35 cents. 



Only in a few cases will an explanation 

 be demanded. The florist who formerly 

 got 75 cents per dozen for his carnations 

 can get $1 as easily under present con- 

 ditions. A cyclamen plant that sold 

 for $1 last season will as easily fetch 

 $1.^5 this season, if the price is asked, 

 not otherwise. 



MADISON AVENUE, NEW YORK. 



Business Home of Many Florists. 



Madison avenue may fairly claim to 

 be the retail phenomenal street of the 

 florists' business of New York. Com- 

 mencing at Forty-fourth street, we find 

 the headquarters of Charles Dards, one 

 of the big business centers of the indus- 

 try, established some forty years. Mr. 

 Dards recently returned from a pleasure 

 trip to Hawaii, California and Japan. 



Opposite the Dards store is Bamm's 

 Flower Shop, one of the latest acquisi- 

 tions of the street and a "success from 

 the opening," I understand. 



The next store is Ralph Armstrong's, 

 at the Forty-seventh street corner. It 

 is a handsome place, with a wealth of 

 windows. Mr. Armstrong formerly was 

 with Wadley & Smythe. He has a 

 branch at Newport during the summer 

 and it is growing steadily. 



Across the way, at Forty-eighth 

 street, A. T. Bunyard has built up a 

 remarkable business in the last seven 

 years. He spent several years with the 

 Rosery and Siebrecht's before launch- 

 ing out on the independent sea. Mr. 

 Bunyard also has a summer branch at 

 Newport, R. I. 



At Forty-ninth street. No. 426, A. 

 Kottmiller has established a splendid 

 business. He has a branch in the Van- 

 derbilt hotel and a growing reputation 

 for artistic and original decorative ef- 

 fects. A silver cup in the window speaks 

 of first honors in this line. 



Next on the avenue. No. 503, is J. H. 

 Small & Sons' "handsomest flower store 

 in the world." How the S. A. F. vis- 

 itors will enjoy this store! 



At No. 509 is H. H. Burns' neat 

 headquarters, where this chip of the old 

 block is "making good." His brother 

 grows fine Hadleys for the wholesale 

 market and everybody knows his father. 



Joseph Leikens comes next, at Fifty- 

 fifth street. He also has a branch at 

 Newport. Joe is the soldier florist and 

 did his bit in Mexico last year with his 

 regiment, losing some thirty or forty 

 pounds while at it, but Joseph is him- 

 self again. 



At the Fifty-sixth street corner is 

 John W. Hauser 's store, which has been 

 in the landscape there more than thirty 

 years. 



Two blocks north Myer Gottlieb has 

 a big store. He owns the entire build- 

 ing. He spent his earlier years with A. 

 McConnell, has a branch in the Plaza 

 and stays in the business for the love 

 of it. 



Close to the corner of Fifty-ninth 

 street is Warendorff's branch of the 

 Ansonia, and one of the neatest of War- 

 endorff's "all-over-town" enterprises. 



At No. 692 Madison avenue, near 



Sixty-first street, the rejuvenated 

 Haufft Bros, are to be found. The orig- 

 inals of fifty years ago have crossed 

 the great divide; their sons now are liv- 

 ing in Newark and California. The 

 younger members of the family are 

 now in the new store, which is more 

 roomy and more modern than the old 

 one. 



Christatos & Koster come next, at 

 No. 717, near Sixty-third street. They 

 have a good store, a good reputation and 

 have been established at this location 

 about a dozen years. 



Between Sixty-third and Sixty-fourth 

 streets a new firm has located, by name 

 Daniels & Markellos, which makes a 

 specialty of Japanese everlasting flow- 

 ers. The members say their Christmas 

 business was satisfactory. 



William Kather, for years one of 

 Wadley & Smythe 's best decorators, has 

 a neat store at 754 Madison avenue, 

 with a palm department on the second 

 floor. He has been in business over a 

 year and is well pleased with what he 

 has accomplished. 



Just above him, at No. 810, are Rigo 

 Bros., who had a long experience with 



Joseph Fenrich and other wholesalers. 



At No. 922, at the intersection of Sev- 

 enty-third street, is the new store of 

 Siebrecht Bros., with William Siebrecht 

 at the helm. The locality is desirable 

 and the store roomy and attractive. The 

 name of Siebrecht has been a household 

 word — floriculturally — in New York for 

 nearly half a century. Henry Siebrecht, 

 Sr., is still as young and active at 69 

 as ever, and devotes his energies to his 

 big range and nursery at New Rochelle. 



Then, at No. 924, is the store of An- 

 drew Eckrich, successor to Charles 

 Grunewald, recently deceased. Mr. Eck- 

 rich has been in the florists' business 

 for thirty years, the last twenty years 

 with Mr. Grunewald, who bequeathed 

 his business to his employee. Mr. Eck- 

 rich is still a young man and is well 

 liked in the trade. 



Next comes Henry Hession 's en- 

 larged, redecorated and handsome store. 

 There are ample greenhouse attach- 

 ments and the establishment is one of 

 the finest in upper New York — and 

 Madison avenue is only one block dis- 

 tant, it must be remembered, from Fifth 

 avenue. 



Just above Hession 's, at No. 1000, is 

 the fine new store of Lena Hart. It is 

 complete in every requirement and is 

 considered one of the best locations on 

 this famous avenue of flower stores. 



Then last, but not least, at No. 1064, 

 the pedestrian is greeted by the smart 

 store front of Adolph Meyer. 



So, between Nos. 340 and 1064, or 

 between Forty-fourth and Seventy-sixth 

 streets, on Madison avenue, a distance 

 of less than two and one-half miles, 

 there are twenty-one flower stores; and 

 every one of them is a credit to the New 

 York retail industry and to the gentle- 

 men at the head of the enterprises. 



J. A. S. 



STABTINa VALLEY PIPS. 



Which valley pips are best for forc- 

 ing, the German, Danish or Dutchf How 

 far apart shall I plant them in the 

 sand? Will three or four inches of 

 sand in the bench be enough? Is it 

 best to leave the tip of the bulb a little 

 above the sand? A. L. — Mo. 



The German variety, Berlin, is the 

 best for forcing. Use six inches of 

 sand to plant the valley in; four inches 

 is hardly enough. Set the pips one to 

 one and one-half inches apart in the 

 rows and let the rows run three inches 

 apart. You can give an inch more if 

 you have ample room. Allow the tips 

 of the pips to stand above the sand in 

 all cases. c. W. 



OUTDOOR LILY OF THE VALLEY. 



Will you please tell me whether val- 

 ley pips, such as are used in a green- 

 house, will grow outside to make a per- 

 manent bed? C. H. K.— Mich. 



Valley pips, such as are used for 

 forcing, will grow outside finely. Be 



sure to trench the ground well where 

 they are to be planted, manuring lib- 

 erally, as once a bed is planted it will 

 last for a number of years. If you can 

 secure pips of Forton's valley, I would 

 suggest getting it, as it is superior to 

 all others outdoors. The spikes are 

 strong and the bells are extra large. 

 C. W. 



FORCINO THE PIPS. 



Kindly give me information on the 

 forcing of lily of the valley. Please 

 state the necessary temperature of the 

 sand and also the temperature of the 

 house. B. & S.— la. 



In the forcing of lily of the valley the 

 temperature of the house U of small con- 

 sequence; all that is needed is that there 

 be means of supplying heat in severe 

 weather. It is bottom heat that is of 

 prime importance. The degree will de- 

 pend largely on the season of the year, 

 the earliest forced pips requiring 80 de- 

 grees to 85 degrees, but gradually lessen- 

 ing toward the natural flowering time, in 

 April OP May, to 65 to 70 degrees. The 

 piping beneath the bench should be 



