48 



The Florists^ Review 



Fbekuary 1, 1917. 



Fourth 



75c 



per copy 

 postpaid 



Edition 



per doz. 



express 

 collect 



npHE original Album of Designs was published in response to many requests from florists who felt the need for 

 ^ an up-to-date book that could be used in taking orders for Funeral Designs, Wedding Decorations and Bouquets, 

 Table Decorations and all cut flower work where it was not practicable to show the customer the finished article as 

 it would be when ready for use. With the publication of this album it became possible to show the finished work 

 in beautifully printed pictures. The first edition sold like hot cakes, a second and third edition went quickly. Now 

 a fourth edition is off the press. Everything is in it— all the standard designs and many new pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on 

 lieavy art paper, handsomely bound in a cover tbat will stand wear 



75c per copy postpaid 



Florists' Publishing Co. 



a 



$6.00 per dozen by express . 



Chicago, III 



508 South Dearborn Street 

 (Caxton Building) 



Six 

 Colors 



, - -^ >t .v.. 



An appropriate box for any flower that grows. 



.......^v... >.-.v >>...». V.....V...^.^.^>>>«^^ 



Anchor Brand Folding Flower Boxes 



For Cut Flowers, Violets and Corseige Bouquets. Corrugated Express Shipping Boxes* 



Write jor Illustrated Booklet. 



Sefton Manufacturing Corporation 



1331 W. 35th Street, Chicago 



Four 

 Styles 



........> T .V. .,.....>.>...>................. V......V >..... Vt....>..V........... >..........>..>..>..... »..»..».\>.»»^111.1.I11>.1.>».»>...».1 



One and two-color cover designs. 



per hundred. Easter lilies are tempo- 

 rarily off the market; it seems as though 

 all of the growers are out of these flow- 

 ers. Mignonette and calendulas are 

 helping to fill in, but otherwise the 

 demand for these is light. Snapdragon 

 is extremely scarce and high and any 

 quality stock readily brings $2 per 

 dozen. 



Various Notes. 



At the national rose festival of the 

 American Eose Society, to be held at 

 Philadelphia in March, over $6,000 in 

 prizes are oflfered, and several of the 

 growers around Washington have ex- 

 pressed their intention of competing. 

 William F. Gude, of the Gude Bros. Co., 

 is a member of the committee on com- 

 mercial exhibits. 



S. F. Fletcher, of Zanesville, O., was 

 among the visitors at the local stores 

 during the last week. 



The local florists are beginning to re- 

 ceive tax bills covering the rental of 

 sidewalk vaults. 



The regular meeting of the Florists' 

 Club of Washington, D. C, will be held 

 February 6. As this is the first regu- 

 lar meeting before the annual election 

 of oflScers, nominations will be in order. 

 President Jenkins urges that all mem- 

 bers attend. C. L. L. 



ROCHESTER, N. Y. 



The Market. 



Business fluctuated somewhat during 



the week, but it was brisk and lively 

 at the week end. Graduations hiive 

 commenced and many orders are re- 

 ceived for these functions, as well as 

 for weddings, dances, etc. 



Every grower and storekeeper is hav- 

 ing his troubles just now. The dull 

 weather is holding back the flowers con- 

 siderably, and it is diflScult to procure 

 what is wanted in quantity. Every- 

 thing in cut flowers is arriving in 

 smaller consignments, and in many 

 cases the blooms are not fully developed. 

 Prices are considerably higher on some 

 items, while others retain their previ- 

 ous figures. The supply of roses in the 

 shorter grades is far from sufficient. 

 Some extra fine Hoosier Beauty, Milady, 

 Shawyer, Ward and Maryland roses are 



