M 



The Florists' Review 



FSBBCABX 1. 1917. 



FOR YOUR PROTECTION, MR. FLORIST, 



ACCEPT "SUPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



EXTRACTS FROM OUR ENDORSEMENTS 



C. E. Critchell, of Cincinnati, Ohio, writes: "My customers Insist 

 on having the 'Superlora' brand of Magnolias, as they claim these 

 are the best, and that they do not dry out or become moldy, and that 

 every leaf can be used, and when this Is taken into consideration, 

 they are also the cheapest, besides being the best." 



The McCalliun Co., of llttsburgh. Pa., says: "Other Magnolia 

 preparers have tried to Induce us to stock up their goods 'just as 

 good as Dux's' at a cheaper price, but we have In each Instance told 

 them frankly that It was a case of quality with us, and that we did 

 not think their leaf would give the satisfaction yours did. We con- 

 sider our Magnolia trade one of the best assets of our business and 

 will not take a chance of losing It; In fact, our traveling men are 

 often greeted as 'Magnolia Kings.' " 



rittsburgh Cut Flower Co., of Pittsburgh, Pa., writes: "Your 

 'Superlora' Magnolia Leaves are the best leaves that we have ever 

 handled, and we have had no complaint from any of our customers 

 who bought these leaves from us. We have stored these leaves un- 

 der all conditions and found that they will not mould; It is a very 

 satisfactory leaf indeed." 



Job. G. Meldlnger Co., of Philadelphia, Pa., says: "We have 

 tried all the Magnolia Leaves that are offered, but find your leaves 

 to be far superior to all others, etc., etc." 



The Montreal Floral Exchange, Montreal, Canada, writes: "Our 

 business has increased with you this year over double of what we 

 purchased last season, which Is a good recommendation In itself that 

 the trade In Canada appreciates the durability and keeping qualities 

 of your leaf. We appreciate the Integrity, promptness and good 

 business methods that, have characterized all your dealings with us." 



Michigan Cut Flower Exchange. Detroit, Mich., says: "We have 

 been handling your 'Superlora' Magnolia Leaves for the past six 

 years and find in all this time that we have had no complaints but 

 many compliments on these goods., etc., etc." 



Jog. E. Koppelman, of Providence, R. I., writes: "We feel that 

 we can sell your leaves to people who have used them once without 

 any trouble. They rather pay the difference than to buy other 

 leaves elsewhere, etc., etc." 



New England llorlst Supply Co., of Boston. Mass., writes: "Have 

 found 'Superlora' Magnolias the best leaves on the market. The 

 sales on this leaf have been growing with the same rapidity as our 

 business." 



Wm. F. Hasting Co., of Buffalo, N. Y.. writes: "Have always 

 found that the 'Superlora' brand gives our customers entire satisfac- 

 tion; in fact, they are the best leaves we have been able to obtain 

 in the last few years." 



B. E. and J. T. Cokely, of Scranton, Penn,, write: "We have 

 always considered your Magnolia Leaves to be a standard for quality. 



etc" 



The Baltimore Wholesale Florist and Supply Co., of Baltimore. 

 Md., writes: "We are confldent that any other manufactured Mag- 

 nolia Leaves could not compete with yours, as other brands have 

 been offered us, which, after we tried them, we refused to carry 

 In stock." 



N. F. McCa:rthy and Co., of Boston, Mass., write: ". . . It 

 is the opinion of McCarthy and Co. that your good firm prepares the 

 best leaf that has yet been offered In the United States. It Is well 

 worth the difference between the prices offered by Inferior manu- 

 facturers and your agents." 



Henry M. Robinson and Co., of Boston, Mass., write: "We are 

 pleased to state that the quality of your leaves is certainly the best 

 ever manufactured In this country, and It Is a pleasure to offer such 



8t.OClC f OI* 8&l6 etc " 



Reed and' Keller, of New York City, say: ". . . and we beg 

 leave to acknowledge receipt of your last shipment of Magnolias, 

 and we are Indeed pleased to say that they are superior In every 

 way. We further state that our experience In leaves from other 

 dealers has been very unsatisfactory; colors vary and leaves mould 

 quickly, etc." 



The Cleveland Florists' Exchange, Cleveland, O., says: ". . . 

 never as yet have we had a complaint on the 'Superlora' brand of 

 Magnolia Leaves, nor a carton returned." 



Smith and Young, of Indianapolis, Ind., write: "We will con- 

 tinue to use 'Superlora* exclusively as we consider it superior to any 

 other leaf In the market. Since we handle 'Superlora' we have not 

 had one single complaint, etc., etc." 



The Cleveland Cut Flower Co., of Cleveland, Ohio, writes: 

 ". . . that we have been sending you orders for 'Superlora' brand 

 Magnolia Leaves for several years should prove that we like your 

 goods . . ." 



Geo. H. Angermueller, of St. Irouis, Mo., says: "It pleases me 

 to say that I have worked up a splendid business on your 'Superlora' 

 Magnolia I^eaves, and I credit my success to the fact that the quality 

 of your leaves has always been entirely satisfactory to my customers, 

 etc." 



Oscar Leistner, of Chicago, 111., writes: ". . . As you know, 

 before you gave us the sole agency for the Western country, we were 

 handling a different leaf, but these leaves gave us no end of trouble 

 and our customers were very much disappointed with the quality. 

 Since we have been handling your leaves we find that the complaints 

 from our customers have entirely disappeared, and the trade seems 

 anxious to buy your leaves exclusively. Only today one of our cus- 

 tomers told up that he had bought 100 cartons of Magnolias from 

 one of your competitors, but that he has been compelled to return 

 them as his customers absolutely refused to accept them, duia to the 



fact that the leaves are 'off-color' as well as mouldy, etc' 



SUPERIOR A" BRAND MAGNOLIA LEAVES ARE SOLD BY EVERY WHOLESALE FLORIST 



IN THE UNITED STATES AND CANADA. 



DR. H. DUX COMPANY, Inc., MANUFACTURERS, JACKSONVILLE. FLORIDA 



Mention The Review when you write. 



human pathway. The medico was sbc- 

 ceeded by J. Austin Shaw, New York 

 representative of The Eeview, who gave 

 a toast to the press and the absent 

 ladies. Mr. Shaw was followed by 

 Charles Weathered, of New York; Ed- 

 ward Reagan, on "The Individual 

 Member"; W. H. Duckham; A. T. Bod- 

 dington, of New York; W. G. Badgley, 

 of Chatham; George W. Downs and 

 "Uncle Dan" Voorhees. 



At the close of his address Mr. Rea- 

 gan made a presentation speech and pre- 

 sented to William II. Duckham a (Ma- 

 mond stick pin, as an expression of the 

 estimation in which Mr. Duckham is 

 held by the members of the society. Mr. 

 Duckham was greatly surprised and 

 feelingly thanked the members. 



BRAMPTON, ONT. 



The Market. 



The weather continued cold and clear 

 throughout January and the stock avail- 

 able was not equal to the demand. Busi- 

 ness has been good and shows every 

 indication of keeping ahead of that of 

 last year. Collections leave no room 

 for complaint. Conditions generally 

 are hopeful, except that the increased 

 cost of everything reduces the ])Ossi- 

 bility of profits almost to a negligible 

 factor for most of the growers in the 

 Dominion. 



Daffodils and tulips are eagerly 

 sought, the former easily bringing $4 

 per hundred while other blooms are so 

 scarce. Orchids are not so plentiful 

 this week and the best Cattleya Triana; 

 blooms easily make 30 cents. Easter 

 lilies are being forced in larger quanti- 

 ties than usual and are much in request 

 the year around. The shortage of 



We manufacture 



Leaves 



That give satisfaction 



THE 

 RUNBLEY CO. 



Evergreen, Ala. 



Mention The Review when you write. 



Something New! 



Fantasic Work in Rocks 



Come and see my latest creation of a 

 mountain scene with cascades and crater. 



ADOLF F. MEISNER 



1434 N. Talman Ave , CHICAGO 

 Landscape Gardening 



Mention The Review when you write. 



greens makes it difficult for most flo- 

 rists, and the likelihood of valley be- 

 coming scarcer as the season progrcpses 

 does not brighten the immediate pros- 

 pect. American Beauties now are so 

 scarce that money could not buy even 

 a single dozen in Toronto this week. 



Various Notes. 



The scarcity of flowers has its bright 

 side, for it has left the public more 



Valentine Cards 



The John Henry Company 



Lansinsr, Michigan 



money to give to the Patriotic and Red 

 Cross campaign, which in four days 

 benefited to the extent of over $3,- 

 000,000. 



H. McLellan, of Hammond, Ind., was 

 here this week; also F. Brown, of the 

 Gasser Co., Cleveland, O. W. G. P. 



