86 



The Florists' Review 



FBBnUARY 1, 1917. 



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Pacific Coast Department 



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Eureka, Cal.— C. W. Ward has been 

 in bed for ten days with an attack of 

 asthmatic grip. 



LOS ANGELES. 



The Market. 



Another cold week and a week of 

 good business has come to pass, though 

 stock is still so scarce that wholesalers 

 have had to turn down many local as 

 well as shipping orders. It is the gen- 

 eral opinion that there never has been 

 so much cold weather. The glass has 

 read lower on many previous occasions, 

 but never for so long a period. All out- 

 door stock is at a standstill, and also 

 even that under glass. Despite the 

 large amount of oil burned, neither car- 

 nations nor roses open freely. "Without 

 some help from the north, roses would 

 have been extremely scarce during the 

 last ten days, and even with this north- 

 ern supply wholesalers have not been 

 able to fill orders. 



The call for good stock for parties 

 and decorations has been excellent, be- 

 sides which there has been a large de- 

 mand for funeral work, which has kept 

 the cheaper stock under. Violets dur- 

 ing the heavy rains were poor .ind 

 scentless, but now are improving every 

 day. Stock has been shipped as far as 

 Minneapolis from this jnarket, but, 

 while the flowers arrived in good con- 

 dition, their fragrance on arrival must 

 have been poor. Bulbous stock comes in 

 slowly and it will be another week or 

 ten (lays before there are really good 

 daffodils on the market. Stocks, corn- 

 flowers and marigolds are the best of 

 the cheaper flowers. Easter lilies are 

 coming in rapidly, both cut and in pots. 

 Callas arrive slowly on account of the 

 cold. Plumosus is extremely scarce 

 and likely to be for some time yet. The 

 usual quantity of brake and huckle- 

 berry is coming in, but maidenhair 

 ferns are short in supply. Pot plants 

 are more plentiful. 



Various Notes. 



Arthur Oleave, of Gleave's Flower 

 Shop, Santa Barbara, was in town this 

 week Inning stock. He says that busi- 

 ness has hocn rtMuarkably good all 

 through the season so far, while during 

 the holidays it was a great rush. This 

 shows what careful attention to details 

 and a thorough knowledge of the busi- 

 ness will do, for it should be-<^emenibered 

 that Mr. Gleave has only been in busi- 

 ness a little over a year. 



C. C. Wooden, formerly connected 

 with the trade here, has obtained the 

 lease and fixtures of tlie Abbey Flower 

 Shop, at Eighth and Figueroa streets, 

 the late proprietors of which seem to 

 have vanished. 



Martin Reukauf, representing H. 

 Bayersdorfcr & Co., of Fhiladelphia, and 

 F. W. Treadup, representing the A. L. 

 Randall Co., of Chicago, are calling on 

 the trade here this week. 



Boyle & Darnaud, of San Diego, write 

 that business is exceptionally good now 

 and that they are adding another large 

 new greenhouse. 



Frank Lichtenberg reports business 

 fine. 



J. W. Wolters has had several large 

 decorations of late that have used up 

 large quantities of good stock. Big 

 fronds of tree ferns, long sprays of 

 heather and acacia were used in one 

 decoration with good effect. 



Bernard Tassano, of the Santa Cruz 

 Evergreen Co., who has returned from 

 a trip to the north, reports doing a fine 

 business, even as far ahead as July. 

 These young men, Bernard and N. Gon- 

 dolfa, have worked up a nice business 

 in a short time. They get on well to- 

 gether and their cheerfulness at all 

 times helps to make them many friends. 



The Broadway Florist reports good 

 business, but like everyone else, says 

 it is difficult to get enough stock. Jack 

 d 'Ortense is now with the firm. 



Walter Garbett, recently connected 

 with the California Cut Flower & Ever- 

 green Co., is now with Tassano Bros. 



W. Snyders, representing S. Murata 

 & Co., has returned from a successful 

 northern trip. 



The California Cut Flower & Ever- 

 green Co. is improving its store by the 

 addition of a mezzanine floor. 



Fred Sperry, manager of the L. A. 

 Floral Co., continues to receive encour- 

 aging letters regarding the excellence of 

 the stock shipped and the careful meth- 

 ods of packing. 



S. Murata & Co. are getting settled 

 in their new quarters and report ship- 

 ping business as being in excess of the 

 average for this season, despite the 

 scarcitv of stock. 



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I L. A. FLORAL CO. f 



= FRED SPERRY, Mgr. = 



i HOUSE OF QUALITY AND SERVICE I 



LARGE CUTS OF- 



Lilies — Freesias — Daffodils 

 Roses — Carnations — Violets 

 Novelties and Greens of all kinds 



I 407 So. Los Angeles Street, LOS ANGELES, CAL. | 



= LONG DISTANCE SHIPPING OUR SPECIALTY | 



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Mention The Review when yon write. 



VIOLETS = CARNATIONS 



ROSES 



And Other Seasonable 

 CUT PLOWERS 



GREENS 



ASK FOR SPECIAL QUOTATION 



DOMOTO BROS. "To'^l^f 



Nurseries: 78th to 79th Aves., East Oakland, Cal. 



440 Bush Street - SAN FRANCISCO, CAL. 



Mention The ReTlew when yon write. 



POT HYACINTHS 



We now have ready to ship, Pot Hyacinths in 

 assorted sizes and colors. Prices, 4-inch, at 15c 

 to 2r)C; 5-inch, at 20c to 35c; 6-inch, at 50c to 

 75c; 7-inch, at 60cto75c; 8-inch, at 75c to $1.00. 



WALTER ARNACOST & CO. 



Sawtelle, Cal. 



Mention The Beylew when yon write. 



