10 



The florists' Review 



Fbbruaey 8, 1917. 



FOR YOUR PROTECTION. MR. FLORIST, 



8UPERIORA" MAGNOLIA LEAVES 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



ACCEPT 



ii 



ONLY 



EXTRACTS FROM OUR ENDORSEMENTS 



PittBbararh Cut Flower Co., of rittaburgh, Pa., writes: "Your 

 'Superlora' Magnolia Leaves are the best leaves that we have ever 

 handled, and we have had no complaint from any of our customers 

 who bought these leaves from us. We have stored these leaves un- 

 der all conditions and found that they will not mould; it is a very 

 satisfactory leaf indeed." 



W. Q. Potter Co., succeNHor to the McCallum Co., of Cleveland, 



O., states: "Your 'Superlora' Magnolia Leaves are of the highest 

 obtainable quality and .second to none, such as has never been on 

 the market before, for tlxey are all of a one uniform size, which is 

 the main thing in the malting of wreaths. Also your leaves aro 

 uniform in color, which gives the finished wreath a rich tone qual- 

 ity, and this gets the results for the florists. Up to now all imi- 

 tators of your leaves have failed in producing a quality which is 

 worth mentioning. Every wholesale florist who wants to protect 

 his trade should sell only your product. We have found that you 

 have kept up the quality always, and we hope that you will con- 

 tinue to do so. The florists are wilttng to pay a few cents more per 

 case on your goods, which are really cheaper in comparison with 

 any other brands which are flooding the markets from time to 

 time." 



Jos. G. Neidinsrer Co., of Philadelphia, Pa., says: "We have 

 tried all the Magnolia Leaves that are offered, but find your leaves 

 to be far superior to all others, etc., etc." 



The Barteldes Seed Store, of -Denver, Colo., writes: "In regard 

 to the quality of the 'Superlora' brand of Magnolia Leaves, we 

 take pleasure in advising that we have found all of these leaves 

 which we received from you to be of an even size and medium 

 length. Both the size and the length being extremely uniform. 

 They have also reached us in pliable condition, and altogether 

 we have been quite well satisfied with them." 



The Kervan Co., of New York City, writes: "We have handled 

 your Magnolia leaves for several years and we take pleasure in 

 announcing that our already long list of satisfied customers con- 

 tinues to grow. Since we have handled your leaves we have never 

 had a complaint, but before that there was dissatisfaction." 



The Montreal Floral Exchansre, Montreal, Canada, writes: "Our 

 business has increased with you this year over double of what we 

 purchased last season, which is a good recommendation in Itself that 

 the trade in Canada appreciates the durability and keeping qualities 

 of your leaf. We appreciate the integrity, promptness and good 

 business methods that have characterized all your dealings with us." 



Michigan Cat Flower Fxchange, Detroit, Mich., says: "We have 

 been handling your 'Superlora' Magnolia Leaves for the past six 

 years and And in all this time that we have had no complaints but 

 many compliments on these goods., etc., etc." 



Jos. B. Koppelman, of Providence, B. I., writes: "We feel that 

 we can sell your leaves to people who have used them once without 

 any trouble. They rather pay the difference than to buy other 

 leaves elsewhere, etc., etc." 



McAlpine & McDonald, of Boston, Mass., write: "In answer 

 to your letter of January 5th, requesting our endorsenment on 

 'Superlora' Magnolia Leaves, would say that you might put us 

 down as saying that we have found them a most satisfactory leaf 

 in every respect, our trade being well pleased with them. We also 

 wish to say that our business dealings with the Dr. H. Dux Co. 

 have been the finest ever." 



New England FloHst Supply Co., of Boston, Blass., writes: "Have 

 found 'Superlora' Magnolias the best leaves on the market. The 

 sales on this leaf have been growing with the same rapidity as our 

 business." 



Wm. F. Kaatinr Co., of Buffalo, N. Y., writes: "Have always 

 found that the 'Superlora' brand gives our customers entire satisfac- 

 tion; in fact, they are the best leaves we have been able to obtain 

 in the last few years." 



Russin & Hanfling, of New Vorit City, write: "In response to 

 your letter of recent date, it gives us great pleasure to state tliat 

 we have been very much satisfied with the quality of your 'Supe- 

 rlora' brand Magnolia Leaves. We have tried the Magnolias of 

 several other manufacturers, but in consequence we find your 

 leaves to be pre-eminent to all others placed upon the market, 

 particularly with the view that your leaves are all of one uniform 

 color, as well as being pliable and non-moulding." 



Henry M. Robinson & Co., of Boston, Mass., write: "We are 

 pleased to state that the quality of your leaves is certainly the best 

 ever manufactured In this country, and it Is a pleasure to offer such 

 stock for sale, etc." 



Reed & Keller, of New York City, say: ". . . and we beg 

 leave to acknowledge receipt of your last shipment of Magnolias, 

 and we are Indeed pleased to say that they are superior in every 

 way. We further state that our experience In leaves from other 

 dealers has been very unsatisfactory; colors vary and leaves mould 

 quWkly, etc." 



"SrPERIORA" BRAND MAGNOLIA LEAVES ARE SOLD BY EVERY WHOLESALE FLORIST 



IN THE UNITED STATES AND CANADA 



DR. H. DUX COMPANY, Inc., MANUFACTURERS, JACKSONVILLE. FLORrOA 



Mention The Review when yon write. 



Announcement 



We have decided to offer to the Trade this season a limited number of 

 our NEW ROSE, a sport of Ophelia. COLOR, a beautiful rose-pink. 



Named and Registered 



ROSE-PINK OPHELIA 





THE 



DISTRIBUTION WILL BE LIMITED TO 



PRICES -OWN ROOT 



40,000 PLANTS 



Per 100 plants, $30.00 Per 500 plants, $125.00 

 Per 250 plants, 70.00 Per 1000 plants, 250.00 



PRICES - GRAFTED 



Per 100 plants, $35.00 

 Per 250 plants, 82.50 



Per 500 plants, $150.00 

 Per 1000 plants, 300.00 



We will furnish eyes for grafting ; price on application. 



Orders will be filled in rotation. 



BREITNEYER FLORAL COMPANY 



FRED BREITMEYER, Proprietor 



MT. CLEMENS, MICHIGAN 



Mention Tbe Rerlew when 70a write. 



