24 



The Florists^ Review 



Fbbbuabx 8, 1917. 



mjEHT 



BBtabllBhed, 1897, by G. L. GRANT. 



Published every Thursday by 

 The Florists' Publishing Co., 



620-660 Caxt»a Building, 



608 South Dearboru St., Chicago. 



Tele., Wabash 8196. 



Rei^latered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897, at tlie post-ofBce at Ohl- 

 ctiffo. 111., under tlie Act of Mar H 

 3,1879. 



Subscription price, $1.50 a year. 

 To Canada. $2.50; to Europe, $3.00. 



Advertlslnff rates quoted upon 

 request. Only strictly treide ad- 

 Tertialag accepted. 



NOTICE. 



It is impoaaible to g^uarantee 



the insertion, discontinuance or 



alteration of any adTortisement 



unless instructions are received 



BT 4 P. M. TUESDAY. 



80CIET7 OF AMERICAN FLOSISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1917: President, Bobert 0. Kerr, 

 Houston, Tex. ; ylce-prealdent, A. L. Miller, Ja- 

 maica, N. Y. ; secretary, John Young, 53 W. 28th 

 St., New York City; treasurer, J. J. Hesa, 

 Omaha, Neb. 



Thirty-third annual conyentlon, New York, 

 N. Y., August 21 to 24, 1917. 



EESULTS. 



We give them. You get them. 

 We both have them. 



It is fair to say that Matchless and 

 Mrs. Ward, originated in the same es- 

 tablishment, have proved as hard to beat 

 as any two carnations ever put on the 

 market. 



Some of the introducers of novelties 

 are not finding dissemination as easy as 

 they expected. Nowadays it makes a 

 difference whose recommendation a nov- 

 elty bears. 



The trade has had a bad week. It 

 has been severely cold over the greater 

 part of the country, curtailing the use 

 of flowers and adding materially to the 

 work and expense necessary to keep the 

 frost out. 



The principal growth of the trade at 

 present is in the country towns, where 

 large numbers of those engaged in other 

 lines are taking up floriculture. In most 

 cases the beginners make their start 

 without glass, but greenhouses are only a 

 question of time. 



It is said that certain Holland travelers 

 are much discouraged* with the results of 

 their canvass to date. While the grow- 

 ers out in the country are placing orders 

 much as usual -at open prices, those in 

 touch with the cities are said to be de- 

 terred by the disinclination of the sales- 

 men to name any but higher prices. 



William Gray, of Newport, E. I., sec- 

 retary of the American Sweet Pea Society, 

 sends out a list of premiums offered for 

 the ninth exhibition of that society, to 

 be held at Boston July 7 and 8. Eighteen 

 special premiums have been offered by 

 trade concerns. The complete schedule 

 will be issued March 1 and is expected 

 to contain a number of others. 



WHAT OIBCULATION DOES. 



The paper required to print a regular 

 edition of The Eeview now costs $775, 

 but out of this sum 12,500 copies come, 

 and out of the 12,500 copies this is what 

 the advertisers get: 



Four insertions of my classified ad sold over 

 78,000 bulbs, which is going some.— H. B. Mea- 

 der, Dover, N. H., January 22, 1917. 



One insertion of the ad in The Review cleaned 

 up our surplus. — Tarentum Floral Co., Tarentum, 

 Pa., January 20, 1917. 



The ads in The Review have brought us im- 

 mediate results. — Harglerode Bros., Shippens- 

 burg. Pa., January 20, 1917. 



Please cancel my ad immediately, as I have 

 received orders for over 80,000 plants on the ad 

 and cannot fill them all. — G. C. TlUlnghast, 

 Springfield, O., January 17, 1917. 



Please discontinue ttie ad, as we have enough 

 orders booked to use up all our stock. — James 

 Culbert, Rossville, 111., January 22, 1917. 



When you hear a man complain of 



the cost of advertising you can be 



pretty sure he spends a good bit of 



money elsewhere than in The Eeview. 



PITY THE POOE PLANTSMAN. 



"If we have 'em ready to ship be- 

 fore we advertise, when the orders have 

 come and the plants gone out we get a 

 kick because they're potbound," said 

 a specialist in young stock, "but if we 

 try to get the orders ahead, to be filled 

 when the stock is ready, then the feller 

 gets all het up for fear we've stole his 

 cash. ' ' 



'Tis true. Pity the poor plantsman! 



But why doesn 't the plantsman come 

 up to date on his business methods? 

 Why doesn't he state in his ads when 

 the stock will be ready to ship? Why 

 doesn't he have a postal printed that 

 will make it possible to acknowledge 

 each order by filling in a blank or two, 

 and to state when and how shipment 

 will be made? Why doesn't he tabulate 

 his orders, so he will know when a batch 

 of cuttings is sold out? If he finds he 

 must wait for the next lot of stock to 

 fill later orders, why doesn't he notify 

 the man who orders and so save a kick? 

 If he finds he can't ship according to 

 promise, why doesn't he send a pleas- 

 antly worded postal to the effect that in 

 the effort to supply only good stock 

 shipment planned for blank date will be 

 delayed to such another day? 



In other lines of business exact and 

 definite methods — systems — have been 

 found to pay and pay well. Is there 

 any reason why they would not pay a 

 plantsman? 



SOCIETY OF AMERICAN FLORISTS. 



Department of Registration. 



The Conard & Jones Co., of West 

 Grove, Pa., submits for registration the 

 cannas described below. Any person 

 objecting to the registration or to the 

 use of tlie proposed names is requested 

 to communicate with the secretary at 

 once. Failing to receive objections to 

 the registration, the same will be made 

 three weeks from this date. 



Aurora (Wintzer's) — Green foliage; plants five 

 feet liiKli; good habit; Inrpe cluster of flowers of 

 a brilliant scarlet; petals broadly edged with pure 

 yellow. 



Snow Queen — Flowers six inches across, of crys- 

 tal whiteness, revealing faint opalescent flashes 

 of fairy pink spots; the general effect is dis- 

 tinctly white; petals are two and one-half inches 

 broad and of firm texture; foliage is green and 

 the plant about four feet in height. 



Druid Hill — Dark stems and deep red flowers: 

 foliage nearly like Illack Beauty; of unusual 

 grace and effectiveness; high, well-poised heads 

 of average sized flowers; color combination un- 

 matched. 



Morning Glow — .\ most picturesque color con- 

 trast; foliage olive-green, Rtriped and veined 

 with bronze; flowers an exquisite soft shell-pink, 

 with orange-red center. 



SPEAKING OF HARDSHIPS— 



Speaking of florists' hardships in gen- 

 eral and particular, Louis B. Westholder 

 arises to say that, for pure diabolical- 

 ness, the Wyoming brand of adversity 

 surely ought to take first prize. Mr. 

 Westholder conducts — when he is not 

 snowed under — stores at Evanston and 

 Eock Springs, Wyo., and does a large 

 agency business in towns along the 

 Union Pacific right of way. Old Boreas 

 has been working overtime out in Wyo- 

 ming and — but here are extracts from 

 Mr. Westholder 's epistle: 



"The landscape from my store win- 

 dow consists principally of a snow moun- 

 tain, in the street, which ends in a pin- 

 nacle six feet above the entrance to my 

 store. The cheerfulness of this scene is 

 heightened by the knowledge that $150 

 worth of flowers in transit are a total 

 loss to me. I supply many towns with 

 flowers, but to get shipments through 

 would be like trying to move the afore- 

 said snow mountain. Thirty-four pas- 

 senger trains of the Union Pacific are 

 tied up between Evanston and Laramie; 

 some are snowed under and 1,000 miners 

 have been employed to tunnel the 

 coaches out of the 'beautiful' snow. 



"Growers are having difiiculty in 

 procuring coal — neither love nor money 

 can budge the coal barons — and cut flow- 

 er crops are at a standstill. Last, but 

 not least, last week's issue of The Ee- 

 view is still somewhere in snowdom. 



"But every cloud has a silver lining, 

 and it is consoling to know that business 

 during December and January was 

 thirty-three and one-third per cent 

 higher than that of the same two months 

 a year ago. Last week I made a casket 

 blanket of 750 roses, carnations and vio- 

 lets. The only difficulty was in making 

 a delivery without freezing the stock, 

 for the finger of the recording devil out- 

 doors was at 35 below." 



February 3, 1917. 



John Young, Sec'y. 



CHICAGO. 



The Market. 



The extreme cold weather of last week 

 made city trade slow and the wholesal- 

 ers who are dependent mostly upon city 

 business complain that the week has 

 been extremely dull. Shipping trade, on 

 the other hand, has been good, so that 

 those who cater to this branch of the 

 business had little difficulty in moving 

 stock and good average prices were ob- 

 tained. The end of the week the mar- 

 ket cleaned out fairly well, with the pos- 

 sible exception of sweet peas, which, be- 

 cause of the cold, were found hard to 

 move. 



American Beauties are still extremely 

 scarce and high prices are obtaining. 

 The market on roses loosened up con- 

 siderably last week. Eoses are again 

 beginning to come in crop and the sup- 

 ply is accordingly steadily increasing. 

 Carnations are plentiful, but move well 

 and are bringing fair prices. Carnations 

 have not been bringing the prices they 

 should this season; only at one time and 

 that at the beginning of the season were 

 they in strong demand and then nobody 

 had a supply to meet the requirements, 

 so that growers generally are greatly 

 dissatisfied. 



Easter lilies are not plentiful, and 

 those that reach the market sell well at 

 a good price. Callas also are in light 

 supply; in fact, there were not nearly 

 so many grown this year as in former 

 years. They sell well, however, and 

 good prices are being obtained. The 



