82 



The Florists' Review 



Fbbbdart 8, 1917. 



When they cannot be had 



elsewhere try 



us on 



Beauties 



THE LEO NIESSER CO. 



WHOLISALI FLORISTS 



12th and Race Sts., nDLIU)ELrilIA,rA. 



■ALTIMOKE, MD. WASHINGTON, D. C. 



Acacia 



is the most attractive 

 flower in yellow in sea- 

 son. It is something 

 out of the ordinary. 



St. Valentine's Day Suggestions 



The call for this particular day seems to be largely for Spring Flowers and other small stock which make up 

 an attractive cut flower box. We would suggest the following items to you : 



CARNATIONS 



The supply is increasing, and we 

 believe we can take care of all orders 

 very nicely. We have never offered 

 you better Carnations than we have 

 now. We say they are the best, and 

 you can depend on it that you are get- 

 ting high-grade stock, mostly the newer 

 varieties, of the best keeping quality. 



Valley 

 Tulips 

 Preesias 

 Daffodils 

 Sweetheart Roses 



Lilac Cattleyas 



Daisies Gardenias 



Primulas Mignonette 



Pussy Willow Calendulas 

 Snapdragon Cornflowers 



Single and Double Violets 



White and Yellow Daisies 



It would be quite in order for you to provide for a sufficient quantity of cut 

 flowers to meet the demand. The most essential point for a satisfactory and 

 profitable business for St. Valentine's Day is that you provide for an ample 

 supply and be prepared for the extra business that is sure to come. 



Mention The Review when yon wrlt^ 



FHIIiADELPHIA. 



The Market. 



Two exceedingly severe cold waves, 

 following closely one after the other, 

 have checked business in cut flowers 

 and in plants. It is a curious fact that, 

 seriously as these cold waves affect the 

 development of stock in the greenhouses, 

 they affect sales much more. People 

 do not shop in a near-zero temperature 

 unless it is absolutely necessary. There 

 are some parties, but little transient 

 trade. The result is a decided dullness, 

 with little change in prices, as receipts 

 are light. It is unfortunate that many 

 shipments of flowers arrived frozen, 

 owing to insufficient protection. Some 

 could be sold at low prices when thawed 

 out; others were useless. 



Carnations have fallen in price; so 

 also have daffodils and tulips. Boses 

 remain unchanged. The supply still is 

 light. The first Acacia pubescens has 

 arrived. Lilacs and freesias are plenti- 

 ful and good. Valley and sweet peas 

 sell well. Yellow narcissi are neglected 

 now that daffodils can be obtained read- 

 ily. Greens are quite scarce. 



Bose Show Work. 



A meeting of the executive committee 

 of the American Rose Society was held 

 in the Bellevue-Stratford hotel, Feb- 

 ruary 1. Progress has been made by all 

 the committees in the work of prepara- 

 tion for the show that will open March 

 20 in the First Regiment armory. The 

 committee on decorations, John P. Hab- 

 ermehl, chairman, now has its plans well 

 matured. The central rose garden has 

 been agreed upon. Many of the plants 

 have been engaged and the general deco- 

 rations for the hall are planned. A most 

 encouraging sign is that the retail flo- 

 rists will support this show with exhibits 

 that will be worthy of their skill. The 

 membership tickets are being sent out 

 now, in order that all members will know 



BERGER BROS. 



Floral Valentines 



VIOLETS, Fancy Single and Lady 

 Hume Campbell 



SWEET PEAS, Pink and White Spencers 

 DAFFODILS, choice Qolden Spur 



VALLEY, FRBBSIA, DAISIES, yellow and white, 

 TULIPS in all colors, QREENS 



Shipping Orders a Specialty 



Carnations, Callas and Easter Lilies 



1225 RACE ST. PHILADELPHM 



Mention The Bvrlew when 70a write. 



the time and place and will interest their 

 friends in the exhibition. 



Club Meeting. 



A large audience greeted Max Schling, 

 of New York, at the club meeting Feb- 

 ruary 6. Mr. Schling talked on adver- 

 tising and his hearers grew enthusiastic 

 when he told of delivering flowers any- 

 where in the United States in two hours. 



The carnation exhibits included Belle 

 Washburn and Miss Theo, from W. F. 

 Evans; a pink sport, from A. F. Le 

 Fevre, and Cornell, from S. S. Pennoek- 

 Meehan Co. The roses included Septem- 



ber Morn, from the Florex Gardens, and 

 Gem, from Edward Towill. 



Bowling. 



The games committee of the Florists' 

 Club has started a bowling tournament 

 on the clubroom alleys. Six teams of 

 five men each have entered. Each team 

 rolls one match of three games with 

 each of the other teams. 



January 29 Team 1, led by William H. 

 Engler, captain; .1. M. Brown, W. J. 

 Muth, J. W. Colflesh, Jr., and A. Wan- 

 ger, defeated Team 2, William Kobertson, 

 captain, substitute for Arthur A. Nies- 



