FXBBDABT 8. 1917. 



The Florists' Review 



41 



FOR YOUR PROTECTION, MR. FLORIST, 



ACCEPT "SUPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



EXTRACTS FROM OUR ENDORSEMENTS 



The Wm. Murphy Co., of Cincinnati, O., writes: "We find your 

 'Superiora' Magnolia Leaves the best product of the kind we have 

 ever sold, and we take pleasure In congratulating you on same and 

 recommending them to all in need of a flrst-class satisfactory 

 leaf." 



B. E. & J. T. Cokely, of Scranton, Pa., write: "We have 

 always considered your Magnolia Leaves to be a standard for quality, 

 etc." 



The Baltimore Wholesale Florist and Supply Co., of Baltimore, 

 Md., writes: "We are confident that any other manufactured Mag- 

 nolia Leaves could not compete with yours, as other brands have 

 been offered us, which, after we tried them, we refused to carry 

 In stock." 



N. F. McCarthy & Co., of Boston, MaSH., write: ". . . It 

 Is the opinion of McCarthy & Co. that your good firm prepares the 

 best leaf that has yet been offered In the United States. It is well 

 worth the difference between the prices offered by Inferior manu- 

 facturers and your agents." 



Jos. Ziska & Sons, of Chicago, III., write: "We feel that you 

 are entitled to a compliment on the good quality of your 'Superiora' 

 brand Magnolia Leaves. We have handled these goods for a long 

 time — In fact, we believe that we are one of the first h&ndlers ot 

 your goods here in Chicago, and must say that we have as yet to 

 got a return of your merchandise. Even buyers that were always 

 accustomed to buying the foreign brands realize and admit that 

 your leaves are far superior." 



The Cleveland Florists' Exchange, Cleveland, O., says: ". . . 

 never as yet have we had a complaint on the 'Superiora' brand of 

 Magnolia Leaves, nor a carton returned." 



Smith & Young: Co., of Indianapolis, Ind., writes: "We will con- 

 tinue to use 'Superiora' exclusively as we consider it superior to any 

 other leaf In the market. Since we handle 'Superiora' we have not 

 had one single complaint, etc., etc." 



The Jjeo Niessen Co., of Philadelphia, Pa., says: "To the best 

 of our knowledge your leaves are of the best quality and as good 

 as we can get In the market." 



The Cleveland Cnt Flower Co., of Cleveland, Ohio, writes: 

 ". . . that we have been sending you orders for 'Superiora' brand 

 Magnolia Leaves for several years should prove that we like your 

 goods . . ." 



The Dale Estate, of Brampton, Ont., writes: "We are glad to 

 state that any 'Superiora' leaves that we have had in the past 

 were always as reported and gave satisfaction in our business." 



Geo. H. Angermneller, of St. Louis, Mo., says: "It pleases me 

 to say that I have worked up a splendid business on your 'Superiora' 

 Magnolia Leaves, and I credit my success to the fact that the quality 

 of your leaves has always been entirely satisfactory to my customers, 

 etc." 



Oscar Leistner, of Chicago, III., writes: ". . . As you know, 

 before you gave us the sole agency for the Western country, we were 

 handling a different leaf, but these leaves gave us no end of trouble 

 and our customers were very much disappointed with the quality. 

 Since we have been handling your leaves we find that the complaints 

 from our customers have entirely disappeared, and the trade seems 

 anxious to buy your leaves exclusively. Only today one of our cus- 

 tomers told us that he had bought 100 cartons of Magnolias from 

 one of your competitors, but that he has been compelled to return 

 them, as his customers absolutely refused to accept them, due to the 

 fact that the leaves are 'off-color' as well as mouldy, etc." 



New York Florists' Supply Co., of New York City, writes: "Since 

 we have been handling your 'Superiora' Magnolia Leaves we have 

 had no complaints about the quality, and can assure you that in 

 our Judgment they are fully up to the standard of the best Im- 

 ported." 



C. £. Crltchell, of Cincinnati, Ohio, writes: "My customers Insist 

 on having the 'Superiora' brand of Magnolias, as they claim these 

 are the best, and that they do not dry out or become mouldy, and 

 that every leaf can be used, and when this is taken into considera- 

 tion, they are also the cheapest, besides being the best." 



The McCallnm Co., of Pittsburgh, Pa., says: "Other Magnolia 

 preparers have tried to Induce us to stock up their goods 'Just aa 

 good as Dux's' at a cheaper price, but we have in each Instance told 

 them frankly that It was a case of quality with us, and that we did 

 not think their leaf would grive the satisfaction yours did. We con- 

 sider our Magnolia trade one of the best assets of our business and 

 will not take a chance of losing it; In fact, our traveling men are 

 often greeted as 'Magnolia Kings.' " 



I/. Baomann & Co., of Chicago, III., write: "We regard your 

 'Superiora' Magnolia Leaves as being unequaled and certainly 

 would not want to have anything else. Your leaves need no recom- 

 mendation — they speak for themselves." 



SUPERIORA' 



BRAND MAGNOLIA LEAVES ABE SOLD BY EVERY WHOLESALE FLORIST 

 IN THE UNITED STATES AND CANADA 



DR. H. DUX COMPANY, Inc., MANUFACTURERS, JACKSONVILLE. FLORIDA 



Mention Th« Review xrhen yon write. 



N. Y. FLORISTS' SUPPLY CO., Inc. 103 W. 28th Straat, NEW YORK 



Telephones- Parragut 2144, 2145, 2146 



OUR SPECIALTIES 



Fancy Ferns, per 1000 $1.25 



Dagger Ferns, per 1000 1.00 



Galax, Bronze and Green, per case of 10,000 8.00 



Leucothoe Sprays, Green and Bronze, long, per 100 76 



Leucothoe Sprays, Green and Bronze, short, per 100. . . .50 



Boxwood, cut, per crate 7.50 



Laurel Branches, per doz. bunches 1.00 



Wild Smilax, per case $5.00 



Fresh Cut Palmetto, per 100 1 .50 



Laurel Roping, per yard 05 



Sheet Moss, per bag 2 . 00 



Sphagnum Moss, per bale 1 50 



Magnolia Leaves, Green or Bronze, per carton 1 .25 



Oak Leaves, Green, Bronze and Red, per carton 1.75 



CYCAS LEAVES 



8/12-inch, per 100 $2.00 



12/16-ioch, per 100 2.75 



16/20-inch, per 100 3.50 



20/24-inch, per 100 $4.25 



24/28-mch, per 100 5 00 



28/}2-inch, per 100 6.0O 



Not less than lOO lots 



:52/36-inch, per 100 $6.50 



36/40-inch, per 100 7 50 



40/44-inch, per 100 9.00 



Waterproof Crepe Paper, all colors, per roll. 



.20e 



Mention The RcTlew when yon write. 



MINNEAPOLIS, MINN. 



The Market. 



Business has been satisfactory, fu- 

 neral work continuing to be the main- 

 stay of the activity in the stores. The 

 demand for flowers for decorative pur- 

 poses, however, has weakened markedly. 

 After a 2-day shortage caused by a 

 snow blockade, cut flower receipts now 

 are easily adequate for requirements. 

 Particularly fine blooms of Ophelia, 

 Russell and Killarney head a plenteous 

 supply of roses. The quotations start 

 at $8 and then mount the scale that ends 

 with Beauty's prices. Cecils Brunner 

 and others of its type win popular favor 

 at $2.50 and $3 per hundred. Easter 

 lilies and callas meet with a lively call, 



ALWAYS MENTION 

 THE 



FLORISTS' REVIEW 



WHEN WRITING 

 ADVERTISERS 



