92 



The Florists^ Review 



FaBBDABT 8, 1917. 



of a greater length, for which a forced., 

 circulation might be desirable. ^' 



TOLEDO, O. 



The Market. 



Roses are more plentiful at this writ- 

 ing, but they clean up every day at sat- 

 isfactory prices. American Beauties 

 continue in brisk demand and bring top- 

 notch figures. Russell roses are arriving 

 in large quantities, but there are none 

 too many to go around. Killarney Bril- 

 liant roses are reaching the market in 

 exceptionally fine condition and the re- 

 ceipts of Ophelia appear to be heavier. 

 Carnations are plentiful enough to sup- 

 ply the demand, but they are not so nu- 

 merous as they were. As a result prices 

 are better, although as yet not what 

 they should be. Tulips, jonquils, daffo- 

 dils and freesias are more numerous and 

 the call for these is heavy. The first 

 Rainbow freesias made their appearance 

 this week and sold as soon as they were 

 offered for sale. Valley was unusually 

 scarce last week; it was almost impossi- 

 ble to supply the demand. Orchids are 

 in good supply and there are plenty of 

 gardenias to go around. Easter lilies 

 and callas are selling quickly on account 

 of the large quantity of funeral work. 

 Sweet peas are seen in large quantities 

 everywhere, but they have a good call 

 and there is never any surplus to speak 

 of. Snapdragons, mignonette, pansies 

 and daisies are included in the many of- 

 ferings. Pussy willows are featured 

 everywhere and move readily at prices 

 ranging from 25 to 50 cents per bunch. 



Various Notes. 



The outlook for St. Valentine's day 

 business is promising, and florists have 

 rosy anticipations as to the sales on this 

 day. Everywhere the windows are deco- 

 rated with hearts, heart-shaped corsage 

 boxes, and novelties that are exception- 

 ally catchy. Together with extensive 

 advertising, this day's business is ex- 

 pected to triple that of last year's. Cor- 

 sages of roses, peas, combinations of 

 violets and freesias, and forget-me-nots 

 are being advocated. Potted plants and 

 baskets of flowers are also displayed to 

 good advantage for this day. 



The Helmer Flower Shop had an ar- 

 tistic valentine decoration at the Wom- 

 en's building last week. The stage was 

 artistically decorated with palms and 

 hearts of red carnations, and large 

 hearts of the same flowers arranged with 

 electric lights were suspended from the 

 ceiling. 



Another elaborate decoration that 

 took place the same week at the Wom- 

 en's building was carried out by 

 Schramm Bros., for an annual dance of 

 the Knights of Columbus. The orchestra 

 was hidden by a large bank of palms and 

 azaleas, which covered the entire width 

 of the stage. Large clusters of Mrs. 

 Russell roses in tall vases were at each 

 end of the stage. The emblem of the 

 lodge was done in flowers and suspended 

 from the ceiling in the center of the hall. 



Mrs. Ernest Glauser, who for some 

 time has been confined to the hospital, 

 was taken to her home last week. Her 

 condition is much improved. 



Otto Krueger has returned from the 

 carnation meeting at Indianapolis. Mr. 

 Krueger was much delighted with the 

 exhibition and has much praise for the 

 florists of the Hoosier city. 



Harry Heinl has been confined to his 

 home for some time. He took cold at 



A PROMINENT JBARNATION SROWER UYSTHIS, 

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ABOUT 

 THE 



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