February 15, 1917, 



The Florists^ Review 



FOR YOUR PROTECTION, MR. FLORIST, 



ACCEPT "SUPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 



EXTRACTS FROM OUR ENDORSEMENTS 



Pittsburgh Cut Flower Co., of rittsburgh. Pa., writes: "Your 

 'Superiora' Magnolia Leaves are the best leaves that we have ever 

 handled, and we have had no complaint from any of our customers 

 who bought these leaves from us. We have stored these leaves un- 

 der all conditions and found that they will not mould; it is a very 

 satisfactory leaf Indeed." 



W. U. Potter Co., successor to the McCallum Co., of Cleveland, 



O., states: "Your 'Superiora' Magnolia Leaves are of the highest 

 obtainable quality and second to none, such as has never been on 

 the market before, for they are all of a one uniform size, which is 

 the main thing in the making of wreaths. Also your leaves are 

 uniform in color, which gives the finished wreath a rich tone qual- 

 ity, and this gets the results for the florists. Up to now all imi- 

 tators of your leaves have failed in producing a quality which is 

 worth mentioning. Every wholesale florist who wants to protect 

 his trade should sell only your product. We have found that you 

 have kept up the quality always, and we hope that you will con- 

 tinue to do so. The florists are willing to pay a few cents more per 

 case on your goods, which are really cheaper in comparison with 

 any other brands which are flooding the markets from time to 

 time." 



Jog. G. Neldinsrer Co., of Philadelphia, Pa., says: "We have 

 tried all the Magnolia Leaves that are offered, but find your leaves 

 to be far superior to all pthers, etc., etc." 



The Barteldes Seed Store, of Denver, Colo., writes: "In regard 

 to the quality of the 'Superiora' brand of Magnolia Leaves, we 

 take pleasure in advising that we have found all of these leaves 

 which we received from you to be of an even size and medium 

 length. Both the size and the length being extremely uniform. 

 They have also reached us in pliable condition, and altogether 

 we have been quite well satisfied with them." 



The Kerran Co., of New York City, writes: "We have handled 

 your Magnolia leaves for several years and we take pleasure In 

 announcing that our already long list of satisfied customers con- 

 tinues to grow. Since we have handled your leaves we have never 

 had a complaint, but before that there was dissatisfaction." 



The Montreal Floral Hxchanre, Montreal, Canada, writes: "Our 

 business has increased with you this year over double of what we 

 purchased last season, which is a good recommendation in itself that 

 the trade in Canada appreciates the durability and keeping qualities 

 of your leaf. We appreciate the Integrity, promptness and good 

 business methods that have characterized all your dealings with us." 



The Wm. Murphy Co., of Cincinnati, O., writes: "We find your 

 'Superiora' Magnolia Leaves the best product of the kind we have 

 ever sold, and we take pleasure In congratulating you on same and 

 recommending them to all in need of a first-class satisfactory 

 leaf." 



B. E. & J. T. Cokely, of Scranton, ^a., write: "We have 

 always considered your Magnolia Leaves to be a standard for quality, 

 etc." 



The Baltimore Wholesale Florist and Supply Co., oT Baltimore, 

 Md., writes: "We are confident that any other manufactured Mag- 

 nolia Leaves could not compete with yours, as other brands have 

 been offered ua, which, after we tried them, we refused to carry 

 in stock." 



N. F. McCarthy & Co., of Boston, Mass., write: . . It 



Is the opinion of McCarthy & Co. that your good firm prepares the 

 beat leaf that has yet been offered in the United States. It is well 

 worth the difference between the prices oCtered by inferior manu- 

 facturers and your agents." 



Jos. Ziska & Sons, of Chicago, 111., write: "We feel that you 

 are entitled to a compliment on the good quality of your 'Superiora' 

 brand Magnolia Leaves. We have handled these goods for a long 

 time — in fact, we believe that we are one of the first handlers of 

 your goods here in Chicago, and must say that we have as yet to 

 get a return of your merchandise. Even buyers that were always 

 accustomed to buying the foreign brands realize and admit that 

 your leaves are far superior." 



The Cleveland Florists' Exchangre, Cleveland, O., says: ". . . 

 never as yet have we had a complaint on the 'Superiora' brand of 

 Magnolia Leaves, nor a carton returned." 



Smith & Yonng Co., of Indianapolis, Ind., writes: "We will con- 

 tinue to use 'Superiora' exclusively as we consider it superior to any 

 other leaf in the market. Since we handle 'Superiora' we have not 

 had one single complaint, etc., etc" 



The Leo Niessen Co., of Philadelphia, Pa., says: "To the best 

 of our knowledge your leaves are of the best quality and as good 

 as we can get in the market." 



The Cleveland Cut Flower Co., of Cleveland, Ohio, writea: 

 *■ . . that we have been aendlng you ordera for 'Superiora' brand 

 Magnolia Leaves for several years should prove that we like your 

 Koods . . ." 



Michigan Cut Flower Exchange. Detroit, Mich., says: "We have 

 been handling your 'Superiora' Magnolia Leaves for the past six 

 years and find in all this time that we have had no complaints but 

 many compliments on these goods., etc., etc." 



Jos. E. Koppelman, of Providence, R. I., writes: "We feel that 

 we can sell your leaves to people who have used them once without 

 any trouble. They rather pay the difference than to buy other 

 leaves elsewhere, etc., etc." 



McAlplne & McDonald, of Boston, Mass., write: "In answer 

 to your letter of January 5th, requesting our endorsement on 

 'Superiora' Magnolia Leaves, would say that you might put us 

 down as saying that we have found them a most satisfactory leaf 

 in every respect, our trade being well pleased with them. We also 

 wish to say that our business dealings with the Dr. H. Dux Co. 

 have been the finest ever." 



New England Ilotist Supply Co., oT Boston, Mass., writes: "Have 

 found 'Superiora' Magnolias the beat leaves on the market. The 

 sales on this leaf have been growing with the same rapidity as our 

 buainess." 



Wm. F. Kastini: Co., of Buffalo, N. T., writes: "Have always 

 found that the 'Superiora' brand gives our customers entire satisfac- 

 tion; in fact, they are the best leaves we have been able to obtain 

 in the last few years." 



Russin & Hanfling, of New York City, write: "In response to 

 your letter of recent date, it gives us great pleasure to state that 

 we have- been very much satisfied with the quality of your 'Supe- 

 riora' brand Magnolia Leaves., We have tried the Magnolias of 

 .several other manufacturers, but In consequence we find your 

 leaves to be pre-eminent to all others placed upon the market, 

 particularly with the view that your leaves are all of one uniform 

 color, as well as being pliable and non-moulding." 



Henry M. Robinson & Co., of Boston, Mass., write: "We are 

 pleased to state that the quality of your leaves is certainly the best 

 ever manufactured in this country, and it is a pleasure to offer such 

 stock for sale, etc." 



Reed & Keller, of New York City, say: ". . . and we beg 

 leave to acknowledge receipt of your last shipment of MagnollEUB, 

 and we are indeed pleased to say that they are superior in every 

 way. We further state that our experience in leaves from other 

 dealers has been very unsatisfactory; colors vary and leaves mould 

 quickly, etc." 



The Dale Estate, of Brampton, Ont., writes: "We are glad to 

 state that any 'Superiora' leaves that we have had in the past 

 were always as reported and gave satisfaction in our business." 



Geo. H. Angermueller, of St. Louis, Mo., says: "It pleases ma 

 to say that I have worked up a splendid business on your 'Superiora' 

 Magnolia Leaves, and I credit my success to the fact that the quality 

 of your leaves has always been entirely satisfactory to my customers, 

 etc." 



Oscar Leistner, of Chicago, Hi., writes: ". . . As you know, 

 before you gave us the sole agency for the Western country, we wera 

 handling a different leaf, but these leaves gave us no end of trouble 

 and our customers were very much disappointed with the quality. 

 Since we have been handling your leaves we find that the complaints 

 from our cuatomera have entirely disappeared, and the trade aeema 

 anxious to buy your leaves exclusively. Only today one of our cus- 

 tomers told us that he had bought 100 cartons of Magnolias from 

 one of your competitora, but that he has been compelled to return 

 them, as his customers absolutely refused to accept them, due to the 

 fact that the leaves are 'off-color' as well as mouldy, etc." 



New York Florists' Supply Co., of New York City, writes: "Since 

 we have been handling your 'Superiora' Magnolia Leaves we have 

 had no complaints about the quality, and can assure you that In 

 our judgment they are fully up to the standard of the best Im- 

 ported." 



C. E. Critcbell, of Cincinnati, Ohio, writes: "My customers insist 

 on having the 'Superiora' brand of Magnolias, as they claim these 



are the best, and that they do not dry out or become mouldy, and 

 that every leaf can be used, and when this is taken into considera- 

 tion, they are also the cheapest, besides being the best." 



The McCallnm Co., of PlttBburgfh, Pa., says: "Other Magnolia 

 preparers have tried to induce us to stock up their goods 'Juat aa 

 good aa Dux's' at a cheaper price, but we have In each Instance told 

 them frankly that It was a case of quality with ua, and that we did 

 not think their leaf would give the satisfaction youra did. We con- 

 sider our Magnolia trade one of the best assets of our busineaa and 

 will not take a chance of losing It; In fact, our traveling men are 

 often greeted as 'Magnolia Kings.' " 



L. Baumann & Co., of Chicago, 111., write: "We regard your 

 'Superiora' Magnolia Leaves as being uncqualed and certainly 

 would not want to have anything else. Your leaves need no recom- 

 mendation — they speak for themselves." 



' SUPERIORA" BR.4ND MAGNOLIA LEAVES ARE SOLD BY EVKRV WHOLESALE FLORIST 



IN THE UNITED STATES AND CANADA 



DR. H. DUX COMPANY, Inc., Manufacturers 



JACKSONVILLE, FLORIDA 



