32 



The Florists' Review 



FBBBUARr 15, 1917. 



75c 



per copy 

 postpaid 



Fourth 

 Edition 



Now 

 Ready 



$6.00 



per doz. 



express 

 collect 



npHE original Album of Designs was published in response to many requests from florists who felt the need for 

 ■•■ an up-to-date book that could be used in taking orders for Funeral Designs, Wedding Decorations and Bouquets, 

 Table Decorations and all cut flower work where it was not practicable to show the customer the finished article as 

 it would be when ready for use. With the publication of this album it became possible to show the finished work 

 in beautifully printed pictures. The first edition sold like hot cakes, a second and third edition went quickly. Now 

 a fourth edition is off the press. Everything is in it— all the standard designs and many new pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on 

 heavy art paper, handsomely bound in a cover that will stand wear 



75c per copy postpaid 



Florists' Publishing Co. 



$6.00 per dozen by express 



Chicago, 111. 



508 South Dea'born Street 

 (Caxton Building) 



Valley has loosened up and an ample 

 supply of orchids is on hand. Prospects 

 for a supply of potted plants for St. 

 Valentine 's day were good, azaleas, 

 cyclamens, genistas and a general line 

 of bulbous stock looking most promising. 

 A depression in southern greens has been 

 felt. Smilax has been hard to procure 

 and the supply of fernJeaves is limited. 

 As a consequence ingenious florists have 

 been using cut boxwoods for greens. 

 These in many cases have been satisfac- 

 tory. 



Various Notes. 



The E. G. Hill Co. had an elaborate 

 St. Valentine window featuring baskets 

 of the smaller and daintier flowers, 

 fancy valentine boxes and mixed ham- 

 pers of plants decorated with "kew- 

 pies. ' ' 



Frank Sohles is recovering from an 

 attack of the grip. 



The Claypool Florist had the decora- 

 tions for a banquet given in honor of 

 A. J. Beveridge. 



Miss D. Hieman, daughter of Otto 

 Eieman, has been extremely ill during 

 the last five weeks and is now in St. 

 Vincent 's hospital. Her case is bafiling 

 the specialists. 



Unusually cold weather and a high 

 wind have caused great losses among 

 local tradesmen by stock freezing in the 

 houses. Shipments of cut flowers and 

 plants are arriving in a frozen condition. 



Herman Young and John Heidenreich 

 were appointed a board of appraisers for 

 the Schwomeyer greenhouse property. 

 Christian Schwomeyer, formerly the 

 junior partner, will take over the estate. 



Paul Schultz, of Vincennes, Ind., was 

 in the city this week attending the auto 

 show. He is contemplating buying a 

 new machine. 



The Bertermann Bros. Co. recently 

 provided decorations for one of the most 

 prominent weddings of the season. 



Mrs. Fanny Hurley has been sick for 

 some time. 



A handsome new commercial car for 

 John Kieman was displayed at the auto 

 show. 



Decorations for a series of wedding 

 parties and receptions have been put 

 up by the Circle Flower Store. This 

 store also has the wedding and a big 

 reception at the Woodstock Club. 



Albert Reinken has been extremely ill, 

 bordering on pneumonia. 



Albert Rubble has been cutting some 

 of the best fancy sweet peas seen in 

 the market from his new seedling va- 

 rieties. 



The decorations at the auto show were 

 clever and unusual. Boxwoods, bay 

 trees, smilax and cedars were a striking 

 background for fancy blooming plants, 

 which included azaleas, lilacs and bulb- 

 ous stock. Features of especial interest 

 were little garden spots, which palms, 

 flowers and electric fountains made 

 realistic. 



Fred Stoelte now is with the Berter- 

 mann Bros. Co. 



The next meeting of the Indiana State 

 Florists' Association will be held March 

 6, at the Dorner establishment at La 

 Fayette, Ind. This meeting will be of 

 special importance, as those in attend- 

 ance will have the advantage of visit- 

 ing the experiment station at Purdue 

 University. 



Baur & Steinkamp have been busily 

 occupied filling orders for carnation 

 cuttings and young geranium stock. 



E. E. T. 



. .GefiiGurcopti, , 

 of tliG mosrcomplele 



COLD FISM CATALOG 

 ever issued ^^ 



Florista— Get this interesting book on gold 

 fish; cost $2500.00 to get out. Explains all my 

 profit-making deals; describes and illustrates 

 in color fast selling fancy fish. The book is 

 Free. Write for it. 



JOSEPH SCHLAGHECK 



World's Largest Breeder and Importer of Gold Fish 



316-18 Monroe St., TOLEDO, O. 



Mention Tbe Bevlew when yon write. 



ROCHELLE 



Paper Pot8 and Dirt Bands. See pace 96 



Mention 'Hie RcTlew when ynn wrlt». 



Lexington, Ky. — "There is a great 

 opportunity in Lexington for a whole- 

 sale florists' business," said W. S. Bell, 

 manager for the H. Weber & Sons Co., of 

 Oakland, Md., on a recent visit here. 

 Mr. Bell, who for thirty years was a re- 

 tail florist of Lexington, said that Chi- 

 cago growers are now filling wholesale 

 orders for the entire south and south- 

 west. Much of their business, he as- 

 serted, could be handled by an aggres- 

 sive growing establishment at Lexing- 

 ton. Mr. Bell believes that a company 

 investing $100,000 might easily do a 

 business of $200,000. 



