34 



The Florists' Review 



Fbbbdabx 15. 1917. 



MenUoa The Review when yon write. 



PHIIiADEU>HIA. 



The Market. 



The extreme cold continues, cutting 

 down the amount of business and the 

 quantity of flowers. Business suffers 

 most, with about the same quantity of 

 flowers as a week ago. The market is 

 easier. This is shown by the fact that 

 buyers who a week ago would take sub- 

 stitutes are now able to have their 

 orders filled more nearly as desired. 

 There is no especial change in prices. 

 The flowers most sought and most 

 scarce have not advanced and the 

 flowers most plentiful have not declined 

 except in a few instances. The shipping 

 demand is the mainstay of the market. 

 Much fine stock went out of town on 

 Lincoln 's birthday for St. Valentine 's, 

 although the wholesalers thought the 

 extreme cold curtailed the orders, par- 

 ticularly for violets. The local orders 

 for St. Valentine 's day commenced in 

 earnest February 13, continuing until 

 the following morning. While all re- 

 ports are not in, the indications point 

 to active business for that day. 



Beauties still are in fair supply at good 

 but not extreme prices. Other roses are 

 enjoying an active week, with an ad- 

 vance on fancy Russell and Hadley and 

 brisk buying in the shorts of staple 

 varieties. Carnations are sold at an 

 average price that is a shade lower than 

 a week ago. Violets are moderate in 

 price, even for St. Valentine's day, 

 owing to the cold. Sweet peas of the 

 Spencer type are popular. Daffodils sell 

 well, but tulips are not good stock. Their 

 quality is fair, but people do not seem 

 crazy about them. Callas are freely 

 used. There are a good many more 

 Easter lilies. Valley is less abundant. 

 Fine gardenias sell better than the ordi- 

 nary grade. Greens are scarce. 



The Eose Festival. 



The executive committee of the Ameri-- 

 can Rose Society met in executive ses- 



BERGER BROS. 



Early Spring Flowers 



Daffodils, Freesias, Tulips, Valley, Violets, 

 Paper Whites, Sweet Peas 



FEBRUARY FLOWERS 



Carnations, £&t:oRs Lilies, i^l^^R^"'' 



QUALITY - ATTENTION - SERVICE 



1225 RACE ST. PHILADELPHIA 



Mention The Reylew when yon write. 



sion at the Bellevue-Stratford Febru- 

 ary 8. Those present were Adolph Far- 

 enwald, Roslyn Pa.; Benjamin Ham- 

 mond, Beacon N. Y.; Harvey O. May, 

 Summit, N. J.; Samuel S. Pennock, 

 Lansdowne, Pa.; Robert Pyle, West 

 Grove, Pa., and Louis J. Reuter, West- 

 erly, R. I. There was also a largely at- 

 tended meeting of the whole committee. 

 Routine business was transacted. 



The London Flower Shop. 



Jack Frost made the window of the 

 London Flower Shop appear inviting, 

 but slightly indistinct. The impression 

 that the place was thoroughly alive was 



heightened by a number of interesting 

 cards concerning gardenias, floral valen- 

 tines and a benefit. Inside Mrs. Drew- 

 Bear and Mr. Tabor were cordial in 

 their greetings. 



The London Flower Shop is evidently 

 in favor with people of refined taste. 

 There is an air of coziness that appeals 

 at once to the visitor, making the pretty 

 flower and plant combinations appear to 

 advantage. A deep blue vase of calla 

 lilies with their broad foliage, a pale blue 

 bowl with a pink begonia planted in its 

 neatly fitting receptacle, are charming. 

 Add to these bits of color sufficient 

 green in the form of ferns and palms. 



