Fbbruaky 15, 1917. 



The Florists' Review 



35 



CARNA- 

 TIONS 



^Vav^*^ 



For the week end- 

 ing February 24th, 

 we offer two at- 

 tractive Specials: 

 Carnation Special No. 1. Our selec- 

 tion as to color, best quality, in 500 

 ■•lots or over, at $4.00 per 100. 

 Carnation Special No. 2. Our selec- 

 tion as to color, medium (lualit.v. in 

 lots of SCO or over, at $3.0o per 100. 



8. S. PENNOCK-MEEHAN COMPANY 



PHILADELPHIA 

 1608-1620 Ludlow Street 



THE WHOUESALS FLORISTS OF PHILADELPHIA 



NEW YORK BALTIMORE 



1 1 7 West Z8th Street Franklin and St. Paul Streets 



WASHINGTON 

 1216 H Street, N. W. 



Mentlou Tlie Kevlew when you wrltf ■ 



Edward Reid "^"i^u^io 



High-grade Carnations 



that offer excellent value— ia all colors. 

 VALLEY, VIOLETS, DAFFODILS-Combine Quality and Quantity— You can get them, and they are good, 

 SWEET PEAS— The finest Spencers. ROSES-All the best sorts. 



GREENS 



619-21 Ranstead Street, 



PHILADELPHIA, PA. 



Mention The ReTlew whrn you write. 



a dainty desk and a few accessories 

 and you can form a faint idea of at 

 least part of the London Flower Shop. 

 T'pstairs is the art gallery, where a 

 K'oat variety of pretty and unique ob- 

 jects of art, mostly flower and plant 

 vases, are tastefully displayed. There 

 are slender Japanese vases, broad Dutch 

 bowls, English Ruskin ware extremely 

 lif,dit and beautifully colored, pottery 

 from our own country east and west, 

 novel telephon>s covers and many other 

 things of interest. Even a cursory view 

 made it clear how much time and 

 thought and knowledge had been spent 

 in gathering that collection. One young 

 \voman is kept busy painting flowers and 

 Idrds and pretty designs on the vases. 



Discussing flowers, Mr. Tabor said 

 that floral valentines are growing in 

 |iopularity. He strongly urged that 

 llorists give each other carte blanche in 

 tlieir orders whenever possible. It is 

 to the benefit of all alike to allow the 

 person entrusted with the order to use 

 'liscretion. The variety of flower or 

 plant designated in a telegram may be 

 scarce or impossible in the market where 

 the order is to be filled, while something 

 else, quite desirable, that would answer 

 just as well may be ready at hand. 



^Ir. Tabor believes that a retail florist 

 starting in business today should be so 

 situated that nothing need be taken out 

 of the business for two years. In this 

 '"'•i.y a paying business can be built up 

 and credit maintained meanwhile. 



The soundness of this principle is 

 evidenced in the high standing of the 

 London Flower Shop. 



ALFRED M. CAMPBELL 



WHOLESALE FLORIST 



FINE EASTER LILIES and DAFFODILS ISIO Sansom Street. PBILADELFHIA, PA. 



Mention The RctIcw when yon wrlta. 



The Plant Growers' Meeting. 



About twenty-five of the leading plant 

 growers of this district met at the estab- 

 lishment of the Robert Craig Co., Febru- 

 ary 10, to discuss the plant situation. 

 After going thoroughly into every phase 

 of the subject, it was the unanimous 

 opinion of those present that an advance 

 in plant rates next spring is a neces- 

 sity because of the increase in the cost 

 of production. A committee of five, con- 

 sisting of Fred Ilahman, chairman; Ed- 

 ward Asehmann, David B. Colflesh, Ed- 

 ward Alburger and Walter Davis, was 

 appointed to call a meeting of all the 

 plant growers, to be held in tlie Florists' 

 Club's room Wednesday, February 21, 

 at 7:30 p. m., to take action in the mat- 

 ter. "United we stand; divided we 

 fall. ' ' 



Various Notes. 



The meeting of the Germantown Horti- 

 cultural Society scheduled for February 

 12 was postponed to February 19. 



Miss Emily Exley delivered the second 

 of her lectures on garden subjects 

 February 1.3. 



The exhibit of Carnation Cornell, 

 staged by S. S. Pennock-Meehan Co., at 

 the Florists' Club, February 6, was 

 grown by Ira H. Marvin. 



A representative of the express com- 

 panies is expected to appear before the 

 Florists' Club March 5 to discuss the 

 transportation question. 



Henrv F. Michell is at Summerville, 

 S. C. 



A. J. McDermott has succeeded Mon- 

 tague C. Wright in charge of the ofiice 

 of Lord & Burnham Co., in this city. 



The Philadelphia Cut Flower Co. is 

 enjoying an active demand for lilacs. 



William .1. Baker is rapidly recover- 

 ing from his illness. His interests have 

 been faithfully guarded by his daugh- 

 ter, Miss Baker. 



.T. M. Brown has charge of the ofiice 

 of Hitchings & Co., in this city, vice 

 Samuel Redstone, who went to England. 



Alexander B. Scott is at Summerville, 

 S. C. 



Irvin M. Rosnor now is with the Lon- 

 don Flower Shop. 



Fred Cowperthwaite is a welcome addi- 

 tion to the ranks of the horMcultural 

 scribes. Mr. Cowperthwaite is a man 

 of varied attainments. He can sell a 

 greenhouse, or seeds to grow in it, or 

 make a speech, or act in a play, or write 

 a column with equal facility. 



Alfred M. Campbell is receiving line 

 carnations, Easter lilies and daffodils 

 from the Strafford Flower Farm. 



The coal situation is extremely serious. 



"Always give your customer what he 

 or she wants," is the motto of a suc- 

 cessful retailer. Phil. 



Syracuse, N. Y.— Plans have been 

 made by Stein Bros, for the erection o/ 

 several large houses this spring. 



