Fbbbuabt 22, 1917. 



The Florists^ Review 



29 



FOR YOUR PROTECTION, MR. FLORIST, 



ii 



ACCEPT "8UPERIORA" MAGNOLIA LEAVES ONLY 



For they are endorsed by the leading wholesale trade. REFUSE IMITATIONS 

 EXTRACTS FROM OUR ENDORSEMENTS 



Fittabursb Cat Flower Co.. of nttsbursb. Pa., writes: "Your 

 'Superiora' MagmoUa Leaves are the best leaves that we have ever 

 aandled, and we have had no complaint from any of our customers 

 ,vho bought these leaves from us. We have stored these leaves un- 

 der all conditions and found that they will not mould; It is a very 

 ■iatlsfactory leaf indeed." 



W. (). Potter Co., succesHor to the McCallum Co., of Cleveland, 



O., states: '•Your 'Superiora* Magnolia Leaves are of the highest 

 obtainable quality and second to none, such as has never been on 

 ihe market before, for they are all of a one uniform size, which is 

 ihe main thing in the making of wreaths. Also your leaves are 

 iiniform in color, which gives the finished wreath a rich tone qual- 

 ity, ;iii(l this gets the results for the florists. Up to now all iml- 

 ;atois of your leaves have failed in producing a quality which is 

 worth mentioning. Every wholesale florist who wants to protect 

 his trade should sell only your product. We have found that you 

 Slave kept up the quality always, and we hope that you will con- 

 tinue to do so. The florists are willing to pay a few cents more per 

 case on your goods, which are really cheaper in comparison with 

 any other brands which are flooding the markets from time to 

 time." 



Jos. O. NeidinKer Co., of Pblladelpbia, Pa., says: "We have 

 tried all the Magnolia Leaves that are offered, but And your leaves 

 to be far superior to ail others, etc., etc." 



The Barteldes Seed Store, of Denver, Colo., writes: "In regard 

 to the quality of the 'Superiora' brand of Magnolia Leaves, we 

 take pleasure in advising that we have found all of these leaves 

 which we received from you to be of an even size and medium 

 length. Both the size and the length being extremely uniform. 

 They have also reached us in pliable condition, and altogether 

 we have been quite well satisfied with them." 



The Kervan Co., of New York City, writes: "We have handled 

 your Magnolia leaves for several years and we take pleasure In 

 announcing that our already long list of satisfied customers con- 

 tinues to grow. Since we have handled your leaves we have never 

 had a complaint, but before that there was dissatisfaction." 



The Montreal Floral Excbanare, Montreal, Canada, writes: "Our 

 business has Increased with you this year over double of what we 

 purchased last season, which is a good recommendation in Itself that 

 the trade In Canada appreciates the durability and keeping qualities 

 of your leaf. We appreciate the Integrity, promptness and good 

 business methods that have characterixed all your dealings with us." 



Micblnn Cut Flower Exchange. Detroit, Mich., says: "We have 

 been handling your 'Superiora' Magnolia Leaves for the past six 

 years and find in ail this time that we have had no complaints but 

 many compliments on these goods., etc., etc." 



Jos. E. Koppelman, of Providence, R. I., writes: "We feel that 

 Wje can sell your leaves to people who have used them once without 

 any trouble. They rather pay the difference than to buy other 

 leaves elsewhere, etc., etc." 



McAlpine & McDonald, of Boston, Mass., write: "In answer 

 to your letter of January 5th, requesting our endorsement on 

 •Superiora' Magnolia Leaves, would say that you might put us 

 down as saying that we have found them a most satisfactory leaf 

 in every respect, our trade being well pleased with them. We also 

 wish to say that our business dealings with the Dr. H. Dux Co. 

 have been the finest ever." 



New England Flo)ri^t Supply Co., of Boston, Mass., writes: "Have 

 found 'Superiora' Magnolias the best leaves on the market. The 

 sales on this leaf have been growing with the same rapidity as our 

 business." 



Wm. F. Kasting Co., of Buffalo, N. Y., writes: "Have always 

 found that the 'Superiora' brand gives our customers entire satisfac- 

 tion; In fact, they are the best leaves we have been able to obtain 

 In the last few years." 



Russia & Hanfllng, of New York City, write: "In response to 

 your letter of recent date, it gives us great pleasure to state that 

 we have been very much satisfied with the quality of your 'Supe- 

 riora' brand Magnolia Leaves. We have tried the Magnolias of 

 several other manufacturers, but in consequence we And your 

 leaves to be pre-eminent to all others placed upon the market, 

 particularly with the view that your leaves are all of one uniform 

 color, as well as being pliable and non-moulding." 



Henry M. Robinson & Co., of Boston, Mass., write: "We are 

 pleased to state that the quality of your leaves is certainly the best 

 ever manufactured in this country, and it is a pleasure to offer such 

 stock for sale, etc." 



Reed & Keller, of New York City, say: . . and we bee 



leave to acknowledge receipt of your last shipment of Magnollaa, 

 and we are Indeed pleased to say that they are superior in every 

 way. We further state that our experience in leaves from other 

 dealers has been very unsatisfactory; colors vary and leaves mould 

 quickly, etc." 



"SVPEBIOBA" BRAND MAGNOLIA LEAVeS ABE SOLD BY EVEBY WHOLESALE FLOBISX 



IN THE UNITED STATES AND CANADA 



DR. H. DUX COMPANY, Inc., MANUFACTURERS, JACKSONVILLE. FLORIDA 



Mention Tiie Review whe» yon write. 



PREPARED CYCAS LEAVES 



Per 100 



Vl'2 inches $1.80 



16/20 inches 3.00 



'24/28 inches 6.00 



:^2/36 inches 6.50 



40/44 inches 9.60 



Per 100 



12/16 inches $ 1.90 



20/24 inches 4.10 



2a'82 inches 6.00 



86/40 inches 7.76 



44/48 inches 10.60 



PREPARED HAGNOLIA LEAVES 



_ (Green, Brown and Purple) 



Per carton $1.35 FerlOOlbs $16.00 



CALDWELL THE WOODSMAN COMPANY 



EVEBGBEEN. ALABAMA 



Mention The Review when yon write. 



tulips are more abundant than any other 

 items on the market and sell readily. 

 ^.'iicissi and marigolds are included in 

 "if collection. 



faster lilies have been hard to find, 

 ^v.eet peas, violets and orchids realized 

 '■>'' old-time demand St. Valentine's 

 ''■y. Flowering plaiits, too, were in 

 lifavy demand, especially hyacinths 

 'Ti'l tulips. There could be no better 

 proof than this year's St. Valentine's 

 'I'^y business as to the results of good 

 <> ivertising. There is little doubt 

 ';iat each of the florists had a better St. 

 Valentine's day business this year than 

 ' '^t year — and it was 10 degrees below 

 ^/^ro at 7 'clock in the morning of that 



Various Notes. 



•Terry Brookins has had his share of 

 .''inculties this winter. Just now he 

 ''^ worrying over the lack of coal. He 

 ^fin procure fuel only in small quanti- 

 ses now and then. He is shipping some 

 'xtra fine sweet peas, 



W. B. Leipzig, of A. Leipzig, Inc., 

 ""Pw York, and P. M. Phillips, with 



S. A. Weller, Boston, were recent visi- 

 tors to the local market. Harold 

 Taylor, with Breitmeyer's Sons, De- 

 troit, also was a visitor. 



L. H. Neubeck reports a substan- 

 tial increase in his St. Valentine's day's 

 business. 



Miss Euth Barry, of Palmer's branch 

 store, who has been on the sick list, 

 has resumed her duties. 



A most realistic St. Valentine's win- 

 dow display was to be seen at S. A. 

 Anderson's. The force reports an extra 

 fine business for the day. 



It is with regrets that we record the 

 passing of Thomas A. Webb, who at 

 one time had greenhouses at Corfu, 



N. Y. He died February 13 at the 

 home of his daughter, at a ripe old age. 

 He was taken to Corfu for burial. 



"The best ever," was the answer 

 of Benson Stafford when questioned as 

 to his St. Valentine's day business. 



"While waiting for a car on the morn- 

 ing of February 12, at Main and South 

 Division streets, Mr. Weber had his right 

 hand frozen. "This was one of the ex- 

 tremely cold days, the thermometer 

 registering 10 degrees below zero. He 

 was taken to the Emergency hospital 

 and is now rapidly recovering. Mr. 

 Weber used to be associated with Scott, 

 the Florist, having charge of the ceme- 

 tery work. A. E. 



