30 



The Florists^ Review 



Fbbbdaky 22, 1917. 



Green Dye 



For 

 St. Patrick's Day 



50c per pkg. 



THE LEO HIESSEN CO. 



WHOLISALI PLOmSTS 



12th and Race Sts., niILiU)ELrilIA,riL 



BALTIMORE. MD. WASHINGTON, D. C. 



Acacia 



$2.50 per bunch 



A Novelty in Yellow 

 Liberal-sized Bunches 



Dagger and 

 Fancy Ferns 



In our cold-storage rooms we have 

 on hand at all times an ample 

 supply of the best, ferns you have 

 ever used. Plumosus is scarce, 

 and until the supply increases you 

 should use more ferns. 



Let UB ship you a sample 

 lot for comparison 



CARNATIONS 



We use only the best stock coming in for shipping ; cheaper grades 

 are not considered at all for shipping orders. Our Carnations are of 

 the best quality, carefully selected, and we pack them with the utmost 

 care to insure their arrival in perfect condition. Prices are more 

 reasonable. 



SNAPDRAGON 



It makes a splendid showing ; sev- 

 eral shades in pink, also bronze and 

 lavender. You will llnd sale for the 

 kind of Snapdragon we will send you. 



LILAC 



This is a specialty with us, handling 

 the entire output of the largest Lilac 

 grower in this section; Your order can 

 always be filled if you send it to us. 



VALLEY ^^ y°" cannot get sufficient Valley, try us. 



Every day in the week we have enough to 



take care of all orders that may come in our direction. 



Mention The RcTlew when yog write. 



PHILADELPHIA. 



The Market. 



Everybody who grows daffodils forces 

 them into flower for St. Valentine's day, 

 with the result that everybody has a 

 hand in smashing the market. Daffo- 

 dils, Golden Spur, went down, down, 

 down, until immediately after Valen- 

 tine 's day they sold at prices quite 

 pleasing to the bears. The pre-Lenten 

 season has closed with all the flowers 

 on the list strong, except Golden Spurs. 

 The supply of Spurs is still so heavy that 

 these can be bought cheaply. Roses, 

 particularly Killarney, are a little more 

 plentiful. White roses are in active de- 

 mand. They bring surprisingly high 

 prices. Beauties are quite scarce; the 

 crop is now at its lowest ebb. 



The Spencer type of sweet peas are 

 extremely fine. Most of the flowers are 

 pink, the popular color, with the other 

 colors in smaller supply. The old grandi- 

 flora, or early-flowering type of sweet 

 peas have absolutely no chance in the • 

 market against the Spencers, no matter 

 how well grown thoy may be. Violets 

 (lid moderately well for Valentine 's day, 

 but even then the supply was more than 

 sufficient. There are quite a number of 

 good orchids and valley, but both arc 

 selling well. The other flowers show no 

 especial change. The market for them 

 continues excellent. 



The Rotary Club. 



Not every florist knows about the 

 "Rotary Club, its aims and ambition. The 

 Rotary Club is formed of representa- 

 tive men from each branch of active 

 business. The idea is to limit the club 

 membership to just one man from each 

 business. The aim of the club is to 

 benefit all its members by association 

 with each other. The club motto, I do 

 not recall the exact words, is the broad 

 idea that each must give freely of his 

 best thoughts before he can hope to 

 learn from his neighbor. There are 



BERGER BROS. 



JUST REMEMBER 



that early springs flowers are now at their best. You can depend 



on our 



Dciffodils, Sweet Peas, Violets, Tulips, 

 Freesias, Paper Wiiites, Valley 



ALSO 



Roses, Carnations, Easter Lilies 



SHIPPING ORDERS CAREFULLY FILLED 



1225 MCE ST. PHIUDELPHIA 



Mentloa The Rwt1«w wb— job writ*. 



weekly meetings, and an annual meeting 

 to which ladies, the wives or daughters 

 of the members, are invited. 



You will want to know something 

 about the personnel of the Rotary Club. 

 E. J. Berlette, who spoke so well before 

 the club, is, of course, the representa- 

 tive of jewelry. Then of course there 

 is Hartley .T. Doyle, of the Keystone 

 Publishing Co. But what of flowersf 

 The retail florists are represented by 

 — Guess who; one, two, three — Why, by 

 Charles Henry Fox! Seeds are repre- 

 sented by Paul F. Richter, with Fred- 

 erick J. Michell as an associate member. 

 Greenhouse construction is represented 



by Fred Cowperthwaite; wholesale flo- 

 rists by Charles E. Meehan. 



The Coal Situation. 



It is a most curious fact, possibly ar 

 unprecedented occurrence, that the 

 price of hard coal, in the florists' sizes 

 pea and buckwheat, is higher today in 

 the wholesale market when purchaseti 

 in carload lots than in the retail mar- 

 ket when purchased a ton or two at r; 

 time. This is explained by the retai' 

 coal merchants being protected by con 

 tracts which enable them to sell coal at 

 a profit below the sky-high prices quoted 

 at the mines, plus freight and delivery- 



